The Inspired Media Podcast

building a business vs. building a personal brand (a response to emma grede's viral video)
🎧 okay so emma grede told women to stop prioritizing their personal brands and the internet is SPLIT. some of you felt so relieved. some of you were like wait... my personal brand literally built my business?? and honestly i get both. but can we talk about the fact that emma launched her brands with kim and khloé kardashian? most of us don't have a kardashian. we have our phone and our own face. so i'm going through her video line by line, where i agree, where i don't, and what it actually cost me to build my business and my personal brand at the same time. listen and then dm me your thoughts bc i def wanna hear YOUR OPINION.
inside this episode
going line by line through emma's video (and why so many women felt it)
why "there was no strategy" totally makes sense for her... and why your path might look different
you don't have to do what influencers do to have a personal brand that works for your business
the real time waster for women in business (spoiler, it's perfectionism)
what it actually cost me to build my business and my personal brand at the same time
your business account is the movie, your personal account is the director's cut
why creators need to think like ceos and founders need to think like creators
why i think we're in a golden age of opportunity right now and i don't want you to miss it
after this episode you'll…
stop feeling guilty for wanting a personal brand AND a business you're proud of
post the 75% good video instead of letting the perfect one sit in your drafts forever
know how to be your own kim kardashian (no famous co-founder needed)
✨ craving more support in building your personal brand? join cohort 5 of the MINIMIND
LET'S WORK TOGETHER:
SOCIAL MEDIA MANAGEMENT SERVICES
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🤝LET'S YAP: Instagram @inspiredmediaco / TikTok @inspiredmediaco
💻RESOURCES: FREE LIFESTYLE PILLAR® GUIDE / SIGNATURE STYLE SERIES® / UNSELFISH CONTENT®
🛒SHOP THE FAVES: ShopMy / Amazon Storefront

🎧 The goal is NOT to go viral, it's be MEMORABLE (spoiler alert, more views + followers doesn't mean more success. Today we're breaking down the exact ingredients that make someone unforgettable online, from your visual cues to your storytelling to (yes) bragging about your wins. Because at the end of the day, nobody remembers the most polished post, they remember how you made them feeeeeeeeel.
Inside This Episode
The power of your Lifestyle Pillar® — visual and audio cues that make content recognizable as yours before anyone reads a word
The one-liner test: can you explain your brand in one sentence, and why that clarity matters
Understanding what role you play in your audience's life (and why that's what makes them stick around)
Why having a POV matters more than being liked by everyone
Storytelling within your world — why documenting beats one-off content
The "say it until it's yours" principle: repetition as strategy, not laziness
The power of sameness — why your brain (and your audience's) craves ritual and familiarity
Why bragging about your wins is information, not arrogance
After This Episode You'll…
Know how to build visual/audio consistency into your content
Be able to explain your brand in one clear line
Understand your role in your audience's life and why they actually follow you
Feel confident having an opinion instead of playing it safe
See repetition as a strategy, not something to be embarrassed by
Start documenting your story instead of posting one-off tips
Feel comfortable celebrating your wins out loud
✨ Craving more support in building your personal brand? Join Cohort 5 of the MINIMIND
🤝LET'S YAP: Instagram @inspiredmediaco TikTok @inspiredmediaco
💻RESOURCES:
FREE LIFESTYLE PILLAR® GUIDE
SIGNATURE STYLE SERIES®
UNSELFISH CONTENT®
SERVICES:
APPLY FOR SMM SERVICES
APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA
BOOK YOUR 1:1 INTENSIVE EXPERIENCE
🛒SHOP THE FAVES (affiliate links):
ShopMy
Amazon Storefront

🎧 What We Talk About

why content feels harder than it should, even though anyone can pick up their phone and post

my "2 brains, 1 account" theory — the ceo brain vs. the creative brain, and why they're constantly at odds

the exact scenarios where they clash: a post flopping, going viral (+ the negative comments that come with it), repeating what worked, stretching one idea further, niching down, editing choices, jumping on trends, branding decisions

how to know which brain should be making the call — instead of getting stuck justifying yourself in circles

why "stop overthinking" is bad advice and what to do instead

After This Episode You'll...

know which brain is talking to you in any given moment (and whether you should be listening)

handle a flop or a wave of negative comments without spiraling

stop wasting time on internal back-and-forth and start moving the needle

have an action item: run your own recent content decisions through both brains and see who actually should've made the call

trust that execution — not another idea — is what's been missing

🪩Wanna work together on your personal brand to become to creator ppl are OBSESSED WITH? The YOU-CODED CONTENT MINIMIND COHORT 5 is now OPEN 🪩


🤝LET'S YAP:

Instagram @inspiredmediaco

TikTok @inspiredmediaco



💻RESOURCES:

DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

FREE LIFESTYLE PILLAR™

SIGNATURE STYLE SERIES®

UNSELFISH CONTENT®

SOCIAL STAND OUT 2.0

SERVICES:

APPLY FOR SMM SERVICES

APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA

BOOK YOUR 1:1 INTENSIVE EXPERIENCE



🛒SHOP THE FAVES (affiliate links):

shopmy

amazon sf

🎧 What We Talk About

you wanna yap more on camera like all those other creators who make it look SO effortless? that's why you clicked on this episode. if you've been here a while you know we LUV face-to-camera content — I've watched creators grow to hundreds of thousands of followers, sell out offers, and book brand deals all off refining this one skill. it's not new, but with more noise out there than ever, people are craving the actual guide. so as someone who spent years cringing at her own videos as a failed actress — yes I'm giving you the tips, but more than that I want you leaving this episode able to show up confidently, because your comm skills ARE your personal brand.

before the tips — a story. three years ago my client Susie told me "I'm never doing face-to-camera videos." I said too bad, and scripted her first one anyway. it blew up, got her millions of views — but the real win isn't the number. she got the reach, did something with it, and built the business and life she actually wanted. that's the story I want you sitting with.

--> JOIN THE WAITLIST FOR THE YOU-CODED CONTENT MINIMIND COHORT 5 FALL 2026

Inside This Episode

why face-to-camera is a skill, not a personality trait — and why it's having a resurgence right now

the script-it-like-you-talk method (not a word-for-word script, not a ChatGPT script)

the theater technique: do something while you talk

why "hey guys, welcome back" is dead and what to do instead • the 30-Day Challenge: one face-to-camera piece of content, every day, no exceptions

talking to a younger version of yourself to actually access emotion on camera

pulling your content from your existing content pillars instead of inventing 30 new ideas

the hot-take hook examples for when you want that raw, FaceTime energy

rapid-fire filming tips: dedicated filming spots, get-in-the-mood routines, bloopers to stories, closed captions, timing your yaps

After This Episode You'll...

see face-to-camera as reps, not a personality test • have an actual 30-day structure instead of "just start posting more" • know how to script yourself without sounding scripted • stop opening with "hey guys" forever • know how to access real emotion on camera using the younger-you technique • have hooks ready for your hot-take/Unselfish Content® videos • trust that Susie's story could be your story

🤝LET'S YAP:

Instagram @inspiredmediaco

TikTok @inspiredmediaco

💻RESOURCES:

DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

FREE LIFESTYLE PILLAR™

SIGNATURE STYLE SERIES™

UNSELFISH CONTENT™

SOCIAL STAND OUT 2.0

SERVICES

APPLY FOR SMM SERVICES

APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA

BOOK YOUR 1:1 INTENSIVE EXPERIENCE

🛒SHOP THE FAVES (affiliate links):

shopmy

amazon sf

🎧 What We Talk About

okay wait because this episode is actually insane when you think about it… how did something as small as a lip liner turn into me getting flown out to Maybelline HQ to teach a masterclass?

this is a full circle moment but also a STRATEGY episode. we’re breaking down how the smallest, most “random” things in your content are actually the things that make you memorable, build your brand, and open doors you didn’t even know existed.

storytime, strategy, mindset… it’s all in here.

Inside This Episode

• the POWER of a Lifestyle Pillar™ in your content strategy 

• turning your quirks into strategy with YOU-CODED CONTENT™

• how consistency builds attention, trust, and opportunities

• from using a product → working with them → teaching at HQ

• • the real behind-the-scenes + feedback from the creators AND team at Maybelline HQ 

After This Episode You’ll…

• see your everyday habits, quirks, isms, as strategy

• know how to stand out without forcing it

• feel more confident showing up as YOU

• stop overthinking and start executing

• get clear on your “why” and use it in your content

• trust that small moments are building big wins

🤝LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

💻RESOURCES:

DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

FREE LIFESTYLE PILLAR™

SIGNATURE STYLE SERIES™

UNSELFISH CONTENT™

SOCIAL STAND OUT 2.0

SERVICES

APPLY FOR SMM SERVICES

APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA

BOOK YOUR 1:1 INTENSIVE EXPERIENCE

🛒SHOP THE FAVES (affiliate links) :

shopmy

amazon sf