HBR On Strategy

Why did some companies thrive during the Covid-19 pandemic while others struggled?Keith Ferrazzi, founder of the consulting firm Ferrazzi Greenlight, surveyed more than 2,000 executives to learn how they changed their operations during the pandemic. The results show that some companies had already been cultivating a kind of extreme adaptability before the pandemic. That practice helped them come out on top.In this episode, Ferrazzi outlines the concrete steps organizations can take to cultivate the resilience and agility to stay competitive in the post-Covid-19 world. Key episode topics include: strategy, adaptive leadership, organizational transformation, collaboration and teams. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: Why Some Companies Thrived During the Pandemic (2022)· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, Glossier was ready to scale up its marketing spending. The challenge: How to do that while also preserving the brand’s all-important authenticity? In this episode, Harvard Business School senior lecturer Jill Avery explains how to think about marketing when scaling a business. Drawing from her business case on Glossier, Avery breaks down how their management team incorporated paid micro-influencers to grow their brand value without undermining their credibility. She also explores how Glossier leveraged their existing community to engage new customers.Key episode topics include: strategy, growth strategy, marketing, social media, beauty care, startup, scaling, DTC, digital marketing. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the original HBR Cold Call episode: Glossier Built a Cult Brand and a Digital Community, but What’s Next? (2020)· Find more episodes of Cold Call· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

What does it take to succeed as a business while doing well by your employees? Harvard Business School professor emeritus Michael Beer has studied companies who invest in building long-term social value, and he says they offer some key lessons for other firms. In this episode, he breaks down how these companies set their strategies for new products and services. As he explains: “One of the key disciplines they have is what we called forging a strategic identity. So what does that mean? It means that they, first of all, start the process of deciding what they’re going to do, what services or products they’re going to offer…what markets they will go into…by first asking themselves, ‘Who are we?’ They start from the inside out…rather than from the outside in.” Michael Beer is also the coauthor of Higher Ambition: How Great Leaders Create Economic and Social Value.Key episode topics include: strategy, leadership. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: Higher Ambition Leadership (2011)· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org ]]>

Looking at business news over the past decade (including a few HBR articles), you might assume that just about every traditional company has fallen — or will soon fall — to competitors from the tech industry. But London Business School professor Julian Birkinshaw says that story of disruption and destruction is overblown. His research into Fortune 500 and Global 500 organizations shows that many industries haven’t been radically remade, despite the rise of a few tech giants like Amazon and Google. Birkinshaw outlines the strategies that many incumbents, like J.P. Morgan, Disney, and Proctor & Gamble, are using to survive and thrive. He breaks down the benefits and drawbacks of four key strategies that incumbents typically use to compete with insurgents. And he explains how you can decide which strategy best fits your organization.Key episode topics include: strategy, disruptive innovation, digital transformation. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: No, Tech Start-ups Aren’t Taking Over the World (2022)· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>