The GaryVee Audio Experience

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back.

You’ll learn about:
The true ROI of a Super Bowl ad
Why Super Bowl attention is still "cheap"
How new companies get "broad awareness" from the Big Game
The importance of "relevance" for established brands like Raisin Bran
Why the creative is more important than the attention
The inevitable role of AI in advertising and NIL

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. We also dive deep into the essential struggle of authenticity - how much to share, why fear is crippling your growth, and the humility required to "start at zero again" on a new platform.
You’ll learn about:
The dramatic speed of growth on TikTok versus Instagram
Why "fear is dramatically driving people's actions" and how humility is your best tool
The rise of the individual creator as a media institution
Maximizing your reach across platforms like Snapchat Spotlight and YouTube Shorts.
The critical difference between social media and interest media.

In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact. Most importantly, I give my advice on how to cut through the noise with content, how to handle the inevitable burnout, and the mental frameworks I use to conquer fear and anxiety in seconds.
You’ll learn about:
My Strategy for Building a Personal Brand in 2025
Why Authenticity and Documenting Your Journey is Your Best Niche
Why AI is a "Weapon" for Human-Based Teams
How to Manage Your Mindset to Avoid Burnout

In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepreneurship. Rich the Kid gives us an exclusive look into his massive album that has taken two years to create. He also reveals his new clothing and skateboard brand, "Snake Pit," and his focus on signing the next generation of Atlanta artists. We dive deep into the mindset required to win today, from discipline and eliminating blame to finding opportunity in confusion.
You’ll learn:
Why Rich the Kid's new album is a global, universal project inspired by African and Latin culture.
My predictions on the next massive waves in business: Live Shopping, Live Streaming, and AI.
Why "losers" are the only people not excited about change.
Why discipline, not information, is the key to winning in business and life.

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Affiliate, sharing how one creator made "five figures" following my advice. I also discuss how to deploy Humility and Patience over Audacity to overcome content creation flaws like blaming the algorithm. I reveal my non-negotiable habit and the mindset of "maybe with a tilt to yes" that guides my biggest decisions.
You’ll learn about:
The Underpriced Skill of Live Shopping
Why You Need Humility and Patience (HP)
The Flaw of Audacity in Content Creators
The One Non-Negotiable Habit I Live By