🏖️ Tommy Bahama's Beach Chair: Fake Dude, Real Billions | 34
Tommy Bahama (spoiler) wasn’t founded by a man named Thomas with a Caribbean address. Rather, this classic lifestyle brand began with two longtime friends and coworkers at a failing apparel company. Facing unemployment at age 50, they channeled their inner Hemingways to invent a fictional hero of the leisure class: Tommy Bahama, purveyor of roomy, flowered silk shirts—and a series of surprisingly good restaurants. Weathering mistakes and misfires, they built Tommy B into a global branding empire worth close to $2B. But Tommy’s greatest magic trick wasn’t getting adult men to embrace hibiscus prints, but to create the ultimate beach chair that now commands 75% of the premium market… and sells all year round (not just during spring break). How did Tommy Bahama create the perfect four-season beach throne? Pull up a backpack chair, throw a couple cold ones in the cooler pouch, and find out why the Tommy Bahama Beach Chair is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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🍅 Heinz Ketchup: The King of Condiments | 33
When entrepreneur Henry J. Heinz went bankrupt after his first venture, he nearly lost it all—his farmland, his parents' home, and his own reputation. But then, he launched a stunning comeback that changed everything about the meaning of the name “Heinz.” This Master of Tomatoes built a condiment empire on super fresh produce and, by pioneering food safety standards decades before regulations existed. (Hint: it involved unleashing a team called the Poison Squad… and no, that name isn’t metaphorical.) Heinz battled exploding bottles and cheaper competitors to build a $35B empire that endures today. Learn why Heinz is in 97% of American homes, the strange origins of that number 57, and what Teddy Roosevelt had to do with America's favorite tomato topping. Here's why Heinz Ketchup is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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💧 LaCroix: The Cinderella of Seltzers | 32
This sexy seltzer started out more than 40 years ago as a Wisconsin brewery’s quiet, nonalcoholic spinoff. Throughout the 80s and early 90s, LaCroix remained the low-key, low-cal fave of Midwestern Little League coaches and soccer moms. But then, LaCroix hit its stride—and its second act, reborn as the trendy choice of Hollywood writers, Instagram influencers, and diet gurus. So, what caused this gobsmacking glow-up? Would you believe it was all thanks to a quirky former construction worker and his obsession with ‘chaos cursive’? Find out how LaCroix disrupted the beverage scene and kicked off a $30B global sparkling-water Renaissance… plus, our quest to find the proper pronunciation of “pamplemousse.” Here’s why LaCroix is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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🌎 Google Maps: The *Actual* ‘Everything App’ | 31
When out-of-work coder Jens Rasmussen couldn’t find directions to a cafe in Copenhagen, he wound up changing navigation forever. Alongside his brother Lars (also an out-of-work coder), Jens developed a radical vision—not just for a faster map, but a vibrant, multi-dimensional platform to help plan your entire life. With maxed-out credit cards, these Danish brothers built a prototype that caught Google co-founder Larry Page's eye—but faced HUGE technical issues to get it over the line. From CIA-funded satellites, to a ""Mad Max"" desert race, the road to Google Maps was a journey in itself that created an $11 billion revenue generator powering everything from Uber to Airbnb. Discover why you should never correct your customers when they make a wrong turn, the power of an SNL name check, and why Google Maps is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral | 30
In a high-end boutique between Hollywood and Beverly Hills, Pamela Skaist-Levy and Gela Nash-Taylor met as fashion-obsessed shopgirls with dreams of entrepreneurship. But they had no obvious path to get there… until Gela became pregnant – with nothing to wear. What came next was a history-making business venture started with only $200 and a pile of smelly used denim. From a successful maternity jeans line, to soft fitted T-shirts embraced by the characters on “Friends,” Juicy Couture rose as a sassy, saucy clothing line at an ‘affordable splurge’ price point. But it was their signature product, the Juicy Tracksuit, that would break the Internet, flood the tabloids, and transform casual luxury as we know it. Learn how J.Lo’s savvy costume choices helped kickstart a multi-million dollar brand, how the most important muscle to tone is the ‘Second-Time Founder Muscle,' and why the Juicy Tracksuit is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
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