Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his new book, There's Nothing Like This: The Strategic Genius of Taylor Swift, and found interesting patterns. He explains how she's kept audiences loyal, why her Eras tour was so successful, and the vision and "productive paranoia" that have kept her on top. Evers also wrote the HBR article "The Strategic Genius of Taylor Swift."
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Navigating the Hybrid Work Dilemma
Many organizational leaders believe remote work is here to stay. Others are requiring employees return to the workplace. But Prithriwaj “Raj” Choudhury, an associate professor at Harvard Business School, says it’s not a simple managerial choice between two options. He explains three main variations of hybrid work: quarterly, monthly, and weekly. And he shares three key challenges to remote work: isolation, communication, and socialization. And he breaks down the specific management practices necessary to make those hybrid arrangements succeed most effectively, adding that AI is making some of those practices easier and cheaper than ever. Choudhury’s new book is The World Is Your Office: How Work from Anywhere Boosts Talent, Productivity, and Innovation.
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The Keys to Great Conversation
Whether we’re interacting with colleagues, clients, friends, family members or strangers, conversations are the way most of us build — or break — relationships. And yet we don’t often think deeply about how to approach this type of casual communication. Alison Wood Brooks, associate professor at Harvard Business School, has studied what it takes to create a great conversation and offers research-backed tips for improving your skills. Brooks is the author of the book Talk: The Science of Conversation and the Art of Being Ourselves.
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When Sales Incentives Backfire
Sales commissions act as a crucial lever to increase revenue and customers. But sometimes those incentives bring unintended consequences. New research identifies eight ways that salespeople across industries cheat or bend the rules to maximize their gain—often at the expense of the company's bottom line and customer loyalty. Huntsman School of Business professor Timothy Gardner and consultant Colin Wong explain these tactics, like sandbagging, falsifying data, and giving excessive discounts to close deals. The researchers also share how company leaders can audit, correct, and monitor an incentive program—and when they should let some practices slide to maintain productivity and motivation. Gardner and Wong are coauthors of the HBR article “How Salespeople Game the System.”
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Are You an Inspirational Leader?
What does it take to really energize people and motivate them toward a goal? Inspirational leadership might seem idiosyncratic and hard to quantify, but, according to Adam Galinsky, professor at Columbia Business School, it involves three key elements: having a vision, setting an example, and mentoring. His research shows this is true across industries and geographies, and he offers advice on how to improve in each area. He's author of the book Inspire: The Universal Path for Leading Yourself and Others as well as the HBR article “What Sets Inspirational Leaders Apart”.
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