The Economics of Everyday Things

When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV interviews. Zachary Crockett activates his network. This episode was originally published on March 23rd, 2025.

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Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports. This episode was originally published on March 16th, 2025.

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How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend. This episode was originally published on March 9th, 2025.

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A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the fryer. This episode was originally published on March 2nd, 2025.

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Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary Crockett sniffs around. This episode was originally published on February 16th, 2025.

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