Business History

Kings and emperors spent fortunes pursuing the secret of eternal youth - but now it's tech billionaires who want to live forever and are funding research into scientific (and not-so-scientific) ways to beat aging and death.
Kara Swisher (host of CNN's new series Kara Swisher Wants to Live Forever) joins Jacob and Robert to discuss the longevity business - from ancient China, via yoghurt enemas and blood swaps, to the latests developments in DNA editing. We also find out how Kara wants to die.
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In the 1980s, Lloyds of London insured satellites, rock singers' voices and the legs of sports stars. Everyone was having fun and making money - but disaster was just around the corner.
Lloyds had always operated on the principle of unlimited liability - so the people backing up the insurance policies were expected to pay over all their assets if required. That hardly ever happened - until a series of huge claims hit Lloyds and the insurers suddenly faced huge bills that threatened to destroy the whole operation and the wider economy.
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Edward Lloyd opened a coffee shop near the River Thames in the 1680s - it became a place where ship owners and money men rubbed shoulders and a trade in marine insurance sprang up.
The coffee-drinking insurers eventually decided to form an association and agree on a set of rules - and so Lloyd's of London was born. It became a key factor in keeping the global sea trade going, but soon branched out into insuring against burglaries, hurricanes and even earthquakes.
Lloyds developed a principle that seems odd today. It ignored the small print and said: "Pay all our policy holders in full, irrespective of the terms of their policies.”
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Hello Business History listeners! We'd like to share an episode from a show you might enjoy. SNAFU with Ed Helms, now in its fourth season, dives into the world’s greatest blunders, the jaw-dropping fiascos and “you can’t make this up” moments that somehow steered history off course.

In this episode: Adam Grant joins Ed to uncover a certain financial fraud deployment that has haunted unsuspecting victims for decades. They head to the top of this pyramid, to unveil the origin of the ultimate form of foul play: The Ponzi Scheme.
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A live mash-up between Business History and Bloomberg's Everybody's Business.
On platforms like Kalshi and Polymarket you can bet on just about anything - from Taylor Swift's album sales to whether President Trump will say a certain word in a speech. Many people worry about these new prediction markets, but the concept is far older than some critics might think.
We go back centuries to Papal conclaves; hear about how counting drinking toasts stood in for political polling; and learn how the US government tried using betting markets to predict terrorist attacks.
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