Deconstructor of Fun

• TWIG #346: EU Wants to Ban Free-to-Play, Supercell Introduces a New Boss

  TWIG crew dives into Gamescom chaos, funding trends, and post-Ibiza IV drips. From Supercell’s leadership addition, to IP-powered collabs (Raid x TMNT) and the EU’s regulatory squeeze on F2P, this episode cuts through the noise with sharp insights, hard takes, and a few too-real laughs.02:07 Gamescom Highlights and Industry News02:50 PlayStation Portal and American Football06:45 DOF Talent Network and Scopely Controversy10:39 EU Regulation Impact on Free-to-Play Games14:43 Gamescom Vibes and Funding Trends27:33 Raid: Shadow Legends x Teenage Mutant Ninja Turtles31:51 The Risks and Rewards of Using IPs36:09 King’s Internal Struggles and Solutions39:51 Severance Packages and Labor Laws45:15 Supercell’s New Leadership and Strategy49:12 Innovative Game Concepts and Licensing55:48 Twitch’s Crackdown on View Botting56:32 Debate on Game Innovation and Industry Growth

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• 302. Call of Duty vs Battlefield: Ex-DICE, Bungie & Activision Experts Unpack It All

  This one’s for the shooter heads. Host Phil Black (ex-DICE) is joined by Chris Sides (ex-Bungie) and longtime strategist Chris Anjos (ex-Activision) to dig into the decade-long arms race between Battlefield and Call of Duty. The muzzles are off.Chapters:02:01 Meet the Experts03:54 Historical Context: Battlefield and Call of Duty Sales13:04 Battlefield’s Comeback: Beta Impressions16:06 Gameplay Mechanics: Evolution and Innovations32:21 Progression Systems: Challenges and Solutions43:31 Core Gameplay and Player Feedback44:55 Product Management in Gaming52:25 UGC and Portal in Battlefield01:02:04 Mobile Gaming and Its Impact01:08:09 The Future of FPS Games01:16:41 Final Thoughts and Recommendations

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• 301. Duolingo, Tinder, DraftKings: How Top Apps Have Been Gamified

  We dive into Duolingo’s ruthless gamification, how BeReal is evolving beyond its viral gimmick, why Tinder is betting big on live events, the surprising social features inside DraftKings, and the stickiness of Crypto.com’s engagement loops. Each case study is a window into how apps are blurring the line between entertainment, habit, and monetization.Guest: Kalle Heikkinen, Lead Analyst at App Refinerywww.linkedin.com/in/kalleheikkinen/Chapters:[00:00] App Refinery [05:30] Duolingo's Gamification [12:15] BeReal's Evolution [20:45] Tinder's Live Events [28:00] DraftKings' Social Features [35:20] Crypto.com's Engagement Mechanics [42:50] Conclusion and Insights

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• TWIG #345 Clash Royale’s BIG Comeback and LEGO’s Digital Gamble

  This week on TWIG, the crew covers everything from corn in Minecraft to streak psychology in the New York Times’ latest game, Pips. We kick things off with Gamescom highlights, fresh updates from Ethan and Laura. From there, we dig into why streaks are such a powerful mechanic. We also debate Supercell’s unexpected Clash Royale comeback, before wrapping with a look at what Nintendo has in store with the Switch 2.00:00 Introduction and Opening Banter03:06 Episode Summary and Upcoming Topics03:47 Ethan and Laura's Updates04:33 Minecraft Corn Update09:16 Lego Digital Play Interview15:55 Gamescom Highlights32:19 New York Times' Pips Game34:08 The Psychology of Streaks in Games53:36 Supercell's Clash Royale Resurgence01:00:09 Nintendo Switch 2 and Upcoming Releases

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• 300. First-Ever Interview with Head of LEGO Digital Play – Aaron Loeb

  Why is LEGO doubling down on digital? In his first-ever interview as the founding president of LEGO Digital Play, industry veteran Aaron Loeb (Electronic Arts, FoxNext, Kabam) reveals the bold vision behind LEGO’s new company. From “forever games” like Roblox and Minecraft to building trust with kids and families, Aaron breaks down why now is the right time for LEGO to level up in gaming — and how his journey from Broadway to the boardroom shaped the company’s next chapter.02:00 Meet Aaron Loeb: A Journey Through the Game Industry03:28 The Birth of Lego Digital Play + Lego's Organizational Structure08:20 Aaron's Path to Lego Digital Play15:21 Target Audience: From Kids to Adults19:30 Long-Term Challenges in the Gaming Industry27:39 The Future of Digital Play and Innovation32:55 The Challenge of Building the Right Team36:00 Assembling a Diverse and Talented Team38:03 Lego's Unique Onboarding Experience41:03 The Emotional Connection of the Lego Brand44:05 The Importance of Trust in Gaming48:51 Choosing London as the Headquarters51:11 Balancing Remote and In-Office Work53:55 Upcoming Industry Conferences and Events56:43 Reflecting on Past Projects and Lessons LearnedPresident, LEGO Digital Play - Aaron Loeb https://www.linkedin.com/in/aaron-loeb-959a08/Host, Jen Donahoe - https://www.linkedin.com/in/jenniferdonahoe/

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