The Nourished CEO Podcast

• Why (And How) I'm Totally Revamping My Signature Program

  What happens when life throws you a major curveball—like adding to your family during one of the toughest years in online business—and you realize your current business model just isn’t sustainable anymore? That’s exactly where I found myself last year. In this episode, I’m pulling back the curtain on the big, scary decision I made to streamline my business, why I let go of one of my most profitable programs, and how that choice has reshaped my life, my work, and my signature program: The Nourished Business Accelerator (NBA). I’m also sharing the two game-changing updates I’m making to the NBA to help health and wellness entrepreneurs land consistent 10-20k months without burnout: a simple, scalable video sales funnel system and a low-cost paid ads strategy. These are the exact systems I’ve used to keep my business thriving through this massive life transition while working just 15-20 hours a week and staying fully present with my growing family. If you’ve ever felt like your business is running you instead of the other way around, or if you’re ready to create more ease, scalability, and sustainability in your business, this episode is for you. Episode Highlights: [2:22] - The crossroads moment: balancing motherhood, business growth, and the hard decision to let go of a profitable offer [5:28] - Why running two group programs was no longer sustainable and the mindset shift that came with that realization [10:42] - How I simplified my business by doubling down on the NBA and what that means for my clients [14:23] - The two key systems I’m now teaching: video sales funnels and simple paid ads [18:59] - Why over-teaching in sales content backfires and how to craft messaging that converts [23:44] - How I use ads and organic content together to attract and convert high-quality leads [27:10] - The exciting new updates inside the NBA, including fresh content, ad training, and custom AI chatbots to fast-track implementation [31:56] - Why your signature program can—and should—evolve with you without creating a whole new offer Top 5 Quotes from the Episode: “I knew my health, my family, and my sanity had to come first—even if that meant cutting one of my most profitable programs.” “Your signature offer can—and should—evolve with you. You don’t have to start over to create something even better.” “The two systems that kept my business alive during one of the biggest transitions of my life are the exact ones I’m now teaching inside the Nourished Business Accelerator.” “I would much rather be known for over-delivering and not disappointing people than selling something that wasn’t what they expected.” “There’s nothing worth burning yourself out to grow your business—especially when there are smarter, simpler systems that can help you scale sustainably.” Links & Resources: DM me “INFO” on Instagram @lauraschoenfeldrd to learn how we can help you implement these systems and create consistent high-ticket sales in your business Check out our blog for additional free content for growing your online health business

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• The Real Truth About Selling Low-Ticket Health Courses with Brooke Miller, RD

  If you’ve ever thought, “I’ll just put a low ticket health course on my website and the sales will roll in,” this episode is your reality check in the best way.  In this candid and inspiring conversation, I sit down with Brooke Miller, a Registered Dietitian and Certified Lactation Counselor, who built a thriving low-ticket business while raising three young kids and navigating some of life’s hardest curveballs. Inspired by her own healing journey, Brooke created The Postpartum Shift, a nutrition and breastfeeding course that’s helped thousands of moms regain their energy, confidence, and health. But make no mistake... this isn’t your typical “easy passive income” story.  Brooke pulls back the curtain on what it really takes to make low-ticket work, from ad spend and analytics to messaging, marketing, and team management. Whether you're a health practitioner considering a scalable offer or just curious about the inner workings of a low-ticket empire, this episode will open your eyes, challenge your assumptions, and maybe even inspire your next move. ⏱️ Timeline Summary [1:37] – Brooke shares how she transitioned from 1:1 services to a low-ticket postpartum course model [5:07] – The real reason Brooke loves group programs and how they fuel her energy [13:22] – Brooke reveals that 90% of her time goes into marketing and why that works for her [20:32] – The power of messaging and why understanding your niche matters more than tips [33:30] – The ad account disaster that derailed Q1 and how she rebuilt from scratch [44:06] – Brooke opens up about reevaluating her income goals and what truly makes her happy 💬 Top 5 Quotes “90% of my job right now is marketing—and I love it.” “I don’t need to run a million-dollar business to be happy.” “Most of my job is content creation, numbers, and marketing—because I like it that way.” “You still need strong messaging, an irresistible offer, and you still have to freaking sell it.” “The worst thing that happened when I pivoted my messaging? Some dietitians unfollowed me. And that was fine.” 🔗 Links & Resources Learn more about Brooke’s program: The Postpartum Shift Follow Brooke on Instagram: @nutrition.for.mamas 🙌 Enjoyed the episode? If you found this episode helpful, inspiring, or just plain real, it would mean the world if you’d rate, review, and share the show! Tap “Follow” to stay in the loop for new episodes each week and don’t forget to screenshot and tag us on Instagram to let us know your biggest takeaway!

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• From The FBI to Food Freedom: Holly Bertone’s Emotional Eating Pivot

  What happens when your dream career at the FBI collides with a health crisis, and ultimately launches you into entrepreneurship?  In this episode of the Nourished CEO Podcast, I sit down with Holly Bertone, a former Chief of Staff in counterintelligence turned holistic health coach and emotional eating specialist. Holly opens up about the raw, emotional journey behind her recent niche pivot. From the heartbreak of a failed launch to the bold creation of her now-successful “Break Emotional Eating Accelerator,” Holly shares how she fused her federal-level pattern analysis skills with a passion for health coaching.  If you’ve ever faced a business setback or struggled to own your story, this conversation is the reminder you need to keep going. Timeline Summary [2:48] - Holly shares her unique backstory: from the FBI to holistic health coaching [8:30] - The “bomb.com” failed launch that led to a business breakthrough [11:14] - Holly's turning point: “You either get the thing you want or the lesson you need.” [14:43] - How a 10-day insight turned into a profitable and powerful new offer [20:18] - The Venn diagram that helped Holly find her true niche [22:31] - Holly reveals her “big scary secret” and how it changed everything [36:20] - The “See It, Stop It, Shift It” method for overcoming emotional eating [39:23] - Where to find Holly’s free Emotional Eating Tactical Blueprint Top Quotes from Holly “You either get the thing you want or you get the lesson that you need to take you to the next step.” “A threat is a threat—whether it’s a spy or a cupcake.” “I felt like I was playing in the sandbox, stuck in rules that weren’t serving my clients.” “Emotional forensics is what I do—it’s pattern analysis meets neuroplasticity.” Links & Resources Connect with Holly on Instagram: @holly.bertone DM her the word Blueprint to receive the Emotional Eating Tactical Blueprint Enjoyed the episode? If Holly’s story moved or inspired you, please take a minute to leave a 5-star rating and review on Apple Podcasts. It helps more amazing coaches and practitioners like you discover the show, and supports me in continuing to bring you conversations that matter. Thanks for tuning in!

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• Leveraging The Power of AI to Create More Freedom in Business and Life with Dr. Nina Marie Rueda

  Are you using AI to its full potential, or are you still on the fence, unsure if it’s worth the effort or even a little intimidated by it? In this episode of the Nourished CEO podcast, I sit down with Nina Marie Rueda—a traditional naturopathic doctor, mom of three, and mentor to clinicians—to explore how she’s using AI to transform her business, support her clients, and reclaim precious time with her family. Whether she’s helping moms and kids thrive or training practitioners to work smarter, Nina Marie shows how AI isn’t just about productivity... it’s a tool for living more fully. From automating lab interpretations and email responses to building client-facing bots, she breaks down how she uses AI creatively, ethically, and practically. We talk about the mindset shifts clinicians need to adopt, how to maintain human connection in an increasingly automated world, and how to use AI to create more spaciousness, not just more sales. 🎧 Timeline Summary [2:02] – Meet Dr. Nina Marie Rueda: naturopathic doctor, homeschooling mom, and AI innovator. [5:30] – Real-world examples of how Nina uses AI for landing pages, emails, and client interactions. [7:53] – Training ChatGPT to think like a clinician: Nina’s approach to automating lab reviews and protocols. [13:48] – A behind-the-scenes look at a day in the life: balancing kids, clients, and leadership with AI’s help. [20:19] – Why Nina isn’t just using AI to scale—she’s using it to reclaim time with her family. [22:11] – A bold prediction: why ignoring AI could put your business at risk. [27:11] – The one thing AI can’t replace: human connection, mentorship, and the power of presence. [35:27] – Where to start if you're new to AI: small steps that make a big difference. 🧠 Top Quotes from Nina Marie “I have the biggest problem with inefficiency... when something isn’t working smoothly, it’s like nails on a chalkboard to me.” “I want my kids to remember a present mom in their childhood, not just a working one.” “Not using AI at this point is going to cost people their business.” “The further we get with AI, the more important it is to protect and preserve human-to-human connection.” “Teach someone to use AI well, and you’re empowering them to empty an ocean with their fishing skills.” 🔗 Links & Resources Connect with Nina Marie on Instagram: @doctorninamarie Website: doctorninamarie.com AI Lab Analyzer Course for Clinicians (with special coupon for listeners!) – [Link to be added by host] Ideal Client Persona AI Prompt – [Add PDF or link if available] 📣 Loved This Episode? If this conversation inspired you to think differently about AI in your life and business, help others find this episode by leaving a quick review on Apple Podcasts. Don’t forget to rate, follow, and share this show with your community. The more love we get, the more magic we can keep making for you!

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• How to Make Sales Feel Natural and Easy (Even If You Hate Selling)

  Today I’m sharing insights on a topic that trips up so many heart-centered business owners—sales. Whether you're a health coach, a practitioner, or an online business owner who’s felt uncomfortable, sleazy, or downright resistant to selling, this one's for you. I’ll walk you through my personal journey from dreading sales to finding joy and ease in the process, even after a rough pregnancy and returning from maternity leave. You'll learn how to reframe your mindset around selling, the power of daily micro-habits in building sales confidence, and the key internal beliefs that either make or break your ability to close. I also reflect on the transformative experience of running the 75 Rich Challenge and how it re-ignited my sales flow and revenue, without perfection or pressure. Top Quotes from This Episode “You don’t have to necessarily be perfect. You don’t have to be killing yourself to try to make sales every day.” “Confidence in selling does not come from knowing exactly what to say. What sales confidence really comes from is taking consistent, aligned action.” “Sales conversations should really feel more like coaching to an aligned decision, and that decision could be yes or no.” “You’re not taking something from them, you’re not stealing from them, you’re not hurting them by asking for money for the service.” “If you totally 100% believe in what you’re selling, you don’t have to force yourself to try to sell it.” Episode Timeline [0:19] - Why selling is non-negotiable in your online business success [2:37] - What inspired the 75 Rich Challenge and how it helped reignite my sales habits [6:32] - How I generated $95K in sales while completing only 36% of the challenge [9:57] - The mindset shift: selling as service, not manipulation [17:04] - Why sales confidence comes from consistent daily action [21:23] - Avoiding the “show up and throw up” sales script trap [22:59] - Aligning your mindset with your sales goals for authentic, high-converting conversations [27:33] - Final recap of the top 3 tips to make sales feel easy and natural Links & Resources Follow me on Instagram: @lauraschoenfeldrd Apply for the Nourished Business Accelerator Enjoyed the Episode? If this episode helped shift your sales mindset or gave you a practical action you’re excited to implement, please take a moment to rate, review, and follow the show on Apple Podcasts. And if you have a biz bestie who’s ready to fall in love with sales, share this episode with her! Your support helps us reach and empower more incredible coaches and practitioners like you.

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