Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast
No plan survives contact with the enemy...yet you still plan.Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom.Then I get into some sales and business advice.Takeaways— Mastering techniques like the Darce choke requires practice and adaptation.— Having a plan is essential, but flexibility is key when things change.— Continuous improvement is a journey that takes time and dedication.— In both Jiu-Jitsu and business, understanding transitions is crucial.— Building relationships and offering value can lead to success.— It's important to focus on one thing until you master it.— Everything is hard until you get thousands of reps in.— Don't be afraid to ask for help or guidance in your journey.— Learning from others' mistakes can save you time and effort.— Clarifying your thoughts through writing can enhance your understanding.Sound bites— "Small hinges swing big doors."— "Don't stay stuck on something."— "Learn from my pain."Chapters00:00 Mastering the Darce Choke02:27 The Importance of Flexibility in Training04:53 Strategic Transitions in Jiu-Jitsu07:21 The Hard Truths of Learning09:51 The Power of Consistency and Reps12:14 Offering Value and Building RelationshipsUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast
#BJJ#TheBJJandBIZPodcast#Business#SalesTraining#JiuJitsu#PersonalDevelopment#BrazilianJiuJitsu#BJJCommunity#BJJLifestyle#BJJForLife#MartialArtsLife#BJJMindset#assumptions #sales #decision-making #curiosity #concise communication, #sales strategiesSummaryIn this conversation, Wes Schaeffer discusses the importance of avoiding assumptions in both martial arts and sales. He shares personal experiences from a recent training session and draws parallels to decision-making processes in sales, emphasizing the need for curiosity, concise communication, and understanding team dynamics. Schaeffer introduces the new ABCs of selling, which focus on being curious, concise, and courteous, while cautioning against making assumptions about decision-makers and their authority.Takeaways—Assuming can lead to misunderstandings and missed opportunities.—It's essential to remain open-minded and avoid making assumptions about others' skills or roles.—In sales, decision-making often involves multiple stakeholders, not just the person with the title.—Always ask who else is involved in the decision-making process.—Objections in sales can often be anticipated and addressed upfront.—Effective communication requires curiosity and the ability to listen.—Sales strategies should focus on building consensus among team members.—Avoid using weak language that invites objections.—The new ABCs of selling include being curious, concise, and courteous.—Always be prepared to adapt your approach based on the conversation.Sound bites—"I needed consensus from both."—"Who on your team do you consult with?"—"Assume nothing in sales."Chapters00:00 The Dangers of Assumptions06:03 Understanding Decision-Making in Sales10:56 The New ABCs of SellingUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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AI in Marketing & Sales // Military Discipline, Client Trust & Business Growth: Wes Schaeffer & Ryan Van Ornam | The BJJ and Biz Podcast
#TheBJJandBIZPodcast #BJJ # business # marketing #AI #lead generation #communication #personal branding #social media #client relationships #military backgroundTakeaways— Ryan is a co-founder of Synergist, focusing on business growth.— Military experience shapes their approach to business and communication.— AI is revolutionizing marketing and lead generation strategies.— Understanding client needs is crucial for effective service delivery.— Video marketing is becoming essential in today's digital landscape.— Building rapport with clients enhances business relationships.— Overcoming fear of marketing is key to success.— Personal branding can significantly impact business growth.— Social media strategies should be tailored to the target audience.— LinkedIn remains a powerful tool for B2B connections.SummaryIn this episode of the BJJ and Biz podcast, Wes Schaeffer and Ryan Van Ornam discuss the intersection of Brazilian Jiu-Jitsu and business. They explore Ryan's military background, the challenges of communication in high-stakes environments, and how these experiences translate into effective business strategies. The conversation delves into the role of AI in marketing, the importance of understanding client needs, and the power of video marketing. They also touch on personal branding, social media strategies, and the significance of building rapport with clients. The episode concludes with insights on navigating LinkedIn for business growth and final thoughts on future directions.TitlesFrom Jiu-Jitsu to Business: A Unique JourneyMilitary Lessons Applied to Business SuccessSound bites— "AI is revolutionizing marketing and lead generation."— "Overcoming fear of marketing is key to success."— "Navigating LinkedIn for Business Growth."Chapters00:00 Introduction and Background02:48 Military Experience and Communication Technology05:22 Transitioning from Real Estate to AI Solutions07:53 Key Business Strategies for Success10:31 Lead Generation in a Noisy Market12:55 Understanding Client Needs and Bottlenecks15:40 The Role of Video Marketing and AI18:35 Overcoming Fear in Marketing and Sales24:53 Navigating Client Relationships and Empowerment27:43 Maximizing Marketing Efforts on a Budget28:10 Understanding B2B vs B2C Dynamics31:13 Leveraging LinkedIn for Business Growth34:20 Target Audience and Service Offerings37:32 The Importance of Authenticity in Business41:51 Cultural Insights and Personal AnecdotesUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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The BJJ and Biz Podcast // Mastering Sales, Jiu-Jitsu, and the Fundamentals of Success: Wes Schaeffer
#TheBJJandBIZPodcast #BJJ #business #salestraining #Jiu-Jitsu #personaldevelopment #community #fundamentals #workshops #networking #entrepreneurshipSummaryIn this episode, Wes Schaeffer introduces the BJJ and Biz podcast, sharing his journey in sales and Brazilian Jiu-Jitsu. He discusses the importance of community, the intersection of Jiu-Jitsu and business, and the significance of mastering fundamentals in both fields. Wes emphasizes the need for hands-on practice over content consumption and outlines his plans for future workshops that blend Jiu-Jitsu training with business skills.Takeaways— Wes has been in sales since 1997 and has a wealth of experience. — He recently earned his black belt in Brazilian Jiu-Jitsu after years of dedication. — The podcast will focus on blending Jiu-Jitsu with business training.— Community and trust are essential in both sales and Jiu-Jitsu.— Fundamentals are crucial in mastering any skill, including sales and Jiu-Jitsu.— Wes emphasizes the importance of hands-on practice over just consuming content.— He plans to conduct workshops that combine Jiu-Jitsu and business training.— Building relationships is key to success in sales.— Wes has interviewed over 700 experts in sales and marketing.— He encourages listeners to reach out for help and collaboration.TitlesBJJ and Biz: A New Journey BeginsMastering the Art of Sales and Jiu-JitsuSound Bites— "I've been at this a long time."— "We understand the grind."— "There are no shortcuts in this."Chapters00:00 Introduction to BJJ and Biz Podcast02:56 Merging Passions: Jiu-Jitsu and Sales Training05:36 The Importance of Fundamentals in Business and Jiu-Jitsu08:06 Building a Community Through Jiu-Jitsu and Business10:06 Future Plans and WorkshopsUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer
#AI tools #marketing #automation #trustinAI #contentcreation #AIplatforms #salesstrategies #digitalmarketing #AIcapabilities #humaninteraction #businessgrowthSummaryIn this conversation, Wes Schaeffer and Roger discuss the significance of AI tools in marketing and sales. They explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth. The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies. They also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape.Takeaways— AI tools are essential for modern marketing strategies.— Building trust in AI is crucial for effective communication.— Understanding different AI platforms can enhance content creation.— Practical applications of AI can streamline business processes.— Free AI tools provide a great starting point for businesses.— Embracing AI technology is necessary for staying competitive.— AI can help create unique content that reflects individual styles.— Overcoming confusion about AI is key to successful implementation.— Investing time in learning AI tools pays off in the long run.— Marketing agencies must adapt to the changing landscape of AI. TitlesUnlocking the Power of AI ToolsNavigating the AI Landscape for BusinessSound bites"Free's always good.""Pick one, run with it.""It's a brave new world."Chapters00:00 Introduction and Background01:19 The Role of AI in Sales05:00 Understanding AI Confusion07:07 Creating Personalized AI Content10:34 Free Tools for AI Content Creation13:09 Choosing the Right AI Tool18:11 Practical AI Implementation19:08 Introduction to AI and Prompt Engineering21:23 Analyzing Writing Styles with AI24:01 Utilizing AI for Content Creation26:47 Training AI on Personal Voice29:39 Building Your Unique Voice with AI31:36 The Future of Content Creation and Marketing33:44 Custom AI Tools for WritingUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
Acerca de The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.
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