5 Webinar Mistakes to Avoid with Logan Lyles, Founder of DemandShift | Ep. 344
Webinars are everywhere, but most marketers are doing them wrong.
In this episode, Daniel sits down with Logan Lyles, founder of Demand Shift, to break down the Webinar Fast Track Framework and how to turn sign-ups into real results.
From the #1 mistake B2B brands make, to building a series that actually converts, Logan shares how to rethink promotion, registration flows, live engagement, and repurposing content.
You’ll learn:
> Why most webinar strategies fail to deliver sales opportunities
> How to design titles, graphics, and landing pages that actually drive clicks
> The two-step registration hack that 5–10x’s booked calls
> Ways to boost live attendance with polls, exclusives, and giveaways
> How to repurpose webinars into endless content fuel
If you’re a Marketer who wants to host better (and more engaging live events), this is the episode for YOU.
Follow Logan:
LinkedIn: https://www.linkedin.com/in/loganlyles/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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5 Ways Marketers Can Play With AI (Without the Panic) with Michele Nieberding | Ep. 343
AI is changing Marketing faster than ever, but it doesn’t have to be intimidating.
Daniel’s OUT, Tamara’s IN…and she’s got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI.
Michelle shares the story of how necessity at a small startup led her to explore AI tools, and why she now treats testing new tech as both a professional advantage and a personal hobby. So, what are some ways to start using it? Marketers can repurpose webinars into social clips, and analyze customer feedback, and even rethink how KPIs get tracked.
Plus, how does she feel about AI agents? Michelle explains her take.
If you’ve ever wondered how to get started with AI in your work, or just want one new tool to test this week, this is the episode for you.
Follow Michele:
LinkedIn: https://www.linkedin.com/in/michele-nieberding/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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Your Landing Page Needs Work | Bathroom Break #70 🚽
What makes a landing page irresistible? Should your pop-ups always take over the whole screen? And is it actually worth asking for birthdays and half birthdays on your forms?
Jay, Daniel, and their first-ever Bathroom Break guest Ari Murray break down the art of building better landing pages.
From mobile-first design to when a two-step form makes sense, Ari shares the little details that make a big difference in conversions.
The truth? Too many brands ignore the basics, like where the CTA sits or how widgets block the cart. Plus, Ari and Daniel go head-to-head over birthday traditions, Jay confesses his love for coconut cake, and we find out which celebrity shares Ari’s birthday.
This short ‘n sweet Bathroom Break is for marketers, growth hackers, and anyone who wants more clicks, sign-ups, and sales. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Follow Ari:
LinkedIn: https://www.linkedin.com/in/arimurray/
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342
What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think.
Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or functions but on feelings, cultural awareness, and creativity.
What can SaaS and B2B Marketers learn from fashion CMOs? Turns out, there’s a similar connection between people and software beyond just its practical use. Research should go beyond product usage into the real lives of customers. And, Brand can (and should) be an “always on” refresh.
They also dig into how to avoid the copycat trap of competitor marketing and why taste might just be the most important marketing skill in the AI era.
If you’re a marketer who wants to build a brand people actually connect with, this episode is for you.
Follow Kevin:
LinkedIn: https://www.linkedin.com/in/kevinbranscum/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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Why Messaging Falls Flat (And How to Fix It) with Emma Stratton, Founder of Punchy | Ep. 341
Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That’s because most brands are talking to themselves instead of the people they’re trying to reach.
Daniel’s out, Tamara’s IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks directly to what your audience cares about.
Emma suggests saying things like you actually mean them with her “say it like you would at a barbecue” rule. It’s time to ditch jargon and make your value obvious.
Plus, is AI a writer or a thought partner? Truth is, AI is the latter. Emma and Tamara share their opinions on when and how to use it.
If you’re a Marketer who wants to write better copy and craft better messages, this is the episode for YOU.
Follow Emma:
LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
If you want to be part of The Marketing Millennials community, join in the conversation.
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