The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 362
What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand.
Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet.
She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the heartbeat of the brand and why “fear is the most expensive mistake” in marketing.
You’ll learn:
> The wild origin story behind Death by Duo, the campaign that hit 1.7 billion impressions with no paid ads.
> How Zaria uses improv comedy principles to fuel creativity, collaboration, and confidence.
> Why giving social teams approval power and autonomy is the key to moving at the speed of culture.
Whether you’re a marketer, creator, or someone who just loves a good brand story, this episode will change the way you think about creativity online.
Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information.
Follow Zaria:
LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/
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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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The Secret to Landing Pages That Actually Convert with Val Riley, VP of Marketing at Unbounce | Ep. 361
What if your ads aren’t failing because of your copy…but because of your landing page?
In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don’t match their message.
Val shares what Google’s latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages.
They dive into:
> Why 52% of B2B PPC ads still link to homepages and how to fix it fast
> How to create high-converting, channel-specific landing pages
> What Google’s ad quality update means for marketers right now
Plus, Val breaks down how her team at Unbounce uses AI and automation to speed up workflows, test faster, and build smarter, not harder.
If you want better ads, better conversions, and a better handle on how AI is reshaping marketing, this one’s for you.
Generate more leads and sales with Unbounce, the leading landing page platform built for marketers and agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results - without increasing your budget or team size.
Follow Val:
LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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How to Market with AI Browsers | Bathroom Break #79
What if your next big marketing win comes from making your website easier for AI, not people, to read?
Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity’s Comet and ChatGPT’s Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up.
From turning your site into answer-ready content to making it agent-friendly (yep, AI agents filling out your demo forms are real), Daniel and Jay break down:
> Why PDFs and gated content could be killing your visibility
> How to reverse engineer search prompts to get found
> Simple tweaks to make your website more AI-scannable
> What this all means for SEO, lead gen, and content strategy
If you're a Marketer who wants to keep up with AI and even get ahead, this is the episode for you. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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AI Won't Save You (and Other Creative Tips) with Kate Mountz, Senior Content Strategist at Workweek | Ep. 360
Marketers love to talk about great copy…but few actually know how to write it.
Kate Mountz does. She’s one of the sharpest content marketers in the game, and in this episode, she and Daniel break down the mindset and mechanics behind writing that converts, connects, and actually feels human.
They get into how marketers can use research to find real insights (not just filler), how to build a brand voice that scales, and why your quirks as a writer are the key to authenticity in a world full of AI content.
Kate shares her journey from raising her hand to run social media at a startup to ghostwriting for founders and building entire content systems. She also explains how to keep your creativity alive when you’re publishing at scale and why doing the hard part of writing yourself will always be your marketing superpower.
If you care about storytelling, brand voice, and creating content that actually hits, this episode will make you rethink how you write, research, and create.
Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information.
Follow Kate:
LinkedIn: https://www.linkedin.com/in/kjmountz/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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How to Build Marketing Systems That Actually Work with Erika Storli, Senior Product Marketing Manager at Trello | Ep. 359
Ever felt like your to-do list was running your life instead of the other way around?
This week, Tamara sits down with Erika from Trello, who went from being part of a 10-person product marketing team to leading a two-person powerhouse and somehow became more productive in the process.
They unpack how to set real boundaries, build systems that scale (without burning out), and turn chaos into clarity. From choosing the right tools and saying no to endless Slack pings, to developing intentional rituals and co-creating SLAs across teams, Erika shares practical ways to bring sanity back to your workflow.
If you’ve ever wrestled with a launch that didn’t hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.
Follow Erika:
LinkedIn: https://www.linkedin.com/in/erika-storli/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
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