The Footballco Business Podcast

On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Cannes Lions International Festival of Creativity.

Including..

🎨 Should there be more in-house creatives at football clubs?

🇧🇷 Why Brazil is winning the World Cup of apparel

🏀 What football can learn about creativity from other sports

✈️ Advice for attending Cannes Lions

📅 What to expect from LIONS Sport

🇬🇭 Why all eyes should be on Ghana at the World Cup

This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.

The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them.  Find out more .

This episode was recorded live at the Broadcast Sport Content Summit and covers BBC Sport and dock10's plans for broadcasting the biggest World Cup ever!

Including...

How BBC Sport will engage fans outside match windows

Why they're broadcasting most of the World Cup from Manchester rather than North America

In-studio plans

How the World Cup broadcast could influence Match of the Day, Final Score and other BBC Sport shows

Navigating timezone challenges

Technical innovations and obstacles

Featuring:

Hannah Robinson, Production Development Producer - dock10

Colm Harty, Senior Director - BBC Sport

Mike Lodmore, Duty Technology Manager - dock10

Rich Wormwell, Head of Production Innovation - dock10

This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.

The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.

Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa.

As a player, Bayo didn’t make it to the Premier League, but he built a player brand through iconic interviews, becoming a legend in the FIFA video game with KSI, and now hosts the Footballco-produced Beast Mode On Podcast.

Bayo joined us to discuss….

Being the strongest man in football

How his size created misconceptions about his ability

How KSI and FIFA brought him new fans

Why building a player brand was essential for his career

His iconic ‘hit me up on WhatsApp interview after being released by Wimbledon

Why his Beast Mode On Podcast is more than just another former pros' podcastsHis favourite and dream guests

This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.

The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever.

With Iconic's James Kirkham moderating, we were joined by England legend and media pioneer Rio Ferdinand, Homeground CEO Rachid Ahoyek, and strategic partner manager for YouTube, Joshua Wayoe.

Between them, they covered...

What it's like playing at a World Cup and handling the media

The marketing cliches to avoid

How fans will be consuming the World Cup

Going beyond second-screening

Working with athletes

What fans are really watching on YouTube

And much more!

This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.

The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.

As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson.

Luke joins us to discuss the club's brand and what it means to be Millwall today, compared with the club’s reputation in the 70s and 80s.

From working in the community across two of London's most deprived boroughs and a successful LGBTQ+ team to how Alex Neil has harnessed the club's 'nobody likes' and 'underdog' spirit to get the club pushing for promotion to the Premier League, and what such an achievement would mean to the club.

This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.

The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.