Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker
The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and understanding this fandom isn't straightforward.
To help brands better understand women's football fandom in Saudi Arabia, our women's football brand, INDIVISA, hosted a panel featuring:
Tonia Eid - L'Oréal Beauty Division Lead at the global media network Wavemaker
Farah Badran - Sport Strategy Consultant at independent sports, culture, and entertainment agency, RISE.
Andy Jackson - SVP for the Middle East at Footballco
The panel was moderated by our of VP of marketing and communications, Fabiola Wilcox.
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Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals
On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy on home turf in 2022.
Maggie and Matt cover the impact of the Lionesses on both international and domestic attendance, the ever-changing broadcast set-up, how brands have changed their approach, and even try to predict the winner of the forthcoming Women's Euro.
If you like this, check out the Expected Goals podcast. Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it.
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MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season
With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the future holds post-World Cup.
For more, read Sam Carp's feature: The Health Check: Why MLS sponsorship growth is about more than just Messi - https://www.sportspro.com/insights/features/mls-sponsorship-portfolio-growth-messi-effect-adidas-apple/
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EA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson
On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the world of real sports media curation and distribution.
Download the EA SPORTS APP:
Google Play: https://play.google.com/store/apps/details?id=com.ea.gp.brooklyn
APPLE: https://apps.apple.com/app/id6670217137
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FK Bodø/Glimt's International Marketing Manager on the effect of Europa League success and marketing the most interesting club in Europe
On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm.
Joe joins us to discuss the effect the Europa League has had on the club and his job, the challenges of being a club in the Arctic Circle, and why, for Bodø, sustainability is more than a box-ticking exercise.
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