Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!
Also…
The strategy behind Vodafone’s new UEFA partnership
Similarities with men’s football and women’s rugby
How football and marketing have changed since Vodafone’s last UEFA partnership
Could we see Vodafone on a Premier League shirt again?
Stadium sponsorship
What is Hyrox and why you should care
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23:05
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23:05
Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon
We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM.
We find out who the most marketable footballers are and what makes a player marketable in 2025.
Find out more and see the full list at: https://50mm.sportspro.com/
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34:46
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34:46
Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill
On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, including:
Commercial partnerships with the likes of Snuggs and Joie
What it’s like playing games at two stadiums next door to each other
Growing the club’s fanbase and its new social media plans
What the club can learn from Hey Duggee Live and Disney on Ice
The impact of new broadcast deals
Being able to drink in the stands
Where City Women will be in 2035
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35:31
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35:31
Matt McKie - Stockport County and building community plus lessons from Manchester United
On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports.
Matt joins us to discuss his work at Stockport County, the importance of community, challenging Wrexham, and why he can't have the next generation of kids growing up in Stockport and following Manchester City.
There are also lessons from his time at United, EA Sports and Nike.
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37:08
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37:08
Colm Dillane AKA KidSuper: Football, fashion and creativity
On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and the role football plays in his work.
Colm is interviewed by Ryan McLaughlin, Events & Collaborations @ MCL Digital, Co-Host and Co-Organiser of STANDS
STANDS is an event created FC St. Pauli to give room to the intersection between the different communities/cultures of streetfashion, art, music and football at the Millerntor Stadium
Colm's interview covers
Having Ronaldinho walk for KidSuper at Paris Fashion Week
Why football is 'the coolest sport in the world'
Lessons for brands and clubs crossing into football and fashion
Why being a creator/director is harder than being an athlete
Why he built a pitch on the roof of KidSuper Studio
Partnering with St Pauli to create a unique mural, hoodies and shirts
Working with Puma for the brand's Club World Cup Kits
Collaborating with Louis Vuitton
México