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SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players
16/07/2026 | 32 minWe're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special.
With David Beckham rumoured to have earned more than £25m from brand endorsements at the 2026 World Cup and appearing in more campaigns than any active player, we ask whether you can have too much Beckham? And, is Beckham the most marketable athlete ever?
Also...Who have been the most marketable players at the 2026 World Cup? We try to build the most marketable 5-a-side team possible.SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?
15/07/2026 | 23 minSportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't.
This is the first of a World Cup two-part podcast, part two will be out on July 16th, covering whether Beckham needs to be involved in every World Cup advert and who have been the most marketable players at the tournament,Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights
02/07/2026 | 27 minWe took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport and creativity, as well as their personal World Cup marketing highlights, featuring...
Fast Company's Jeff Beer
Iconic Founder, James Kirkham
Sport and culture journalist, Daniel-Yaw Miller
Rachel Matovu of AmplifyHow brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
24/06/2026 | 28 minNot all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tournaments and joins us on this episode to discuss the brand's Rainbow Russians campaign, getting into trouble sponsoring Nicklas Bendtner's pants and also 'painting' a St Georges Cross on a Polar bear.
This episode was first published in February 2021.US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
10/06/2026 | 34 minWith the US hosting its 2nd World Cup, we spoke to US Soccer's Catherine Newman about the governing body's hopes for the tournament, what's changed in the US since 1994 and how kits and culture will play a role in making soccer America's favourite sport.
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Acerca de The Footballco Business Podcast
From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
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The Footballco Business Podcast
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