Dentsu: How to create winning video game strategies for clubs with Dentsu's EVP for Global Gaming, Brent Koning
Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA’s football esports team. Brent joins us to build a winning gaming strategy for his own fictitious football club, including...
Where does gaming sit within a marketing strategy
Roblox, Fortnite, EAFC? Which games should clubs get involved with
YouTube or Twitch - Where are the fans?
How do you see an ROI on gaming?
The role of competitive gaming?
And, what games has brent played more than 1,000 hours of?
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36:41
Beyond Benzema and Ronaldo - marketing the Saudi Pro League through derbies and history with Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League
Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players.
From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what’s driving fandom both inside the Kingdom and in growing markets.
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31:05
Creating Brand Beckham and building footballer brands today - Simon Oliveira, Founder of KIN Partners, Oliveira Partners and former senior advisor for David Beckham
Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are:
Turning Beckham into 'soft British power'
Beckham and the Olympics
Taking David the LA Galaxy
The tabloids of the 00s versus the social media of today
The role of Victoria on building David's brand
The best league for growing a footballer brand
Do players need a cause?
Players becoming YouTubers and curators
The role of documentaries
Which player Simon would liked to have worked with
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40:15
Growing women's football fandom with Brighton and Hove Albion FC, Banaat FC and INDIVISA
In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel features Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of Footballco's women's football brand, INDIVISA, and Zoe Johnson, Managing Director of Women and Girls at Brighton and Hove Albion.
The panel includes:
How Brighton have become a leading club in the WSL both on and off the pitch - from plans for a purpose-built stadium to looking after player's social media
The fascinating story behind why Budreya Faisal set up a women's football club in Dubai and the challenges she's had to overcome
Tips on growing fandom through original content from INDIVISA's Morgan Brennan
To find out more about the Social Football Summit, visit socialfootballsummit.com
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41:40
Football and Fashion - Predictions for 2025, and the stories behind the biggest colabs of last year with Daniel-Yaw Miller
Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds his dream team of fashion ambassadors.
Also on the show...
Why Arsenal are dominating football fashion
CP Company and the rise of terrace culture-inspired clothing
Why the Arnault family bought Paris FC and did they buy the wrong Parisian club?
AC Milan and Off-White
Cole Palmer
You can get more insight from Daniel here:
SportsVerse Newsletter - Dan's bi-weekly newsletter on the intersection of sports, culture, fashion and money: https://sportsverse.substack.com/
Instagram: @danielyaw_
LinkedIn: Daniel-Yaw Miller
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