Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign
Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international.
On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including...
👶 What youth means to Juventus
🤴 The club’s Kings League partnership
🧠 Tackling mental health
📍 Taking football to extreme locations
📊 Measuring success
🗣️ Communicating We Are Youth Since 1897 to fans
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Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!
Also…
The strategy behind Vodafone’s new UEFA partnership
Similarities with men’s football and women’s rugby
How football and marketing have changed since Vodafone’s last UEFA partnership
Could we see Vodafone on a Premier League shirt again?
Stadium sponsorship
What is Hyrox and why you should care
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Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon
We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM.
We find out who the most marketable footballers are and what makes a player marketable in 2025.
Find out more and see the full list at: https://50mm.sportspro.com/
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Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill
On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, including:
Commercial partnerships with the likes of Snuggs and Joie
What it’s like playing games at two stadiums next door to each other
Growing the club’s fanbase and its new social media plans
What the club can learn from Hey Duggee Live and Disney on Ice
The impact of new broadcast deals
Being able to drink in the stands
Where City Women will be in 2035
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Matt McKie - Stockport County and building community plus lessons from Manchester United
On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports.
Matt joins us to discuss his work at Stockport County, the importance of community, challenging Wrexham, and why he can't have the next generation of kids growing up in Stockport and following Manchester City.
There are also lessons from his time at United, EA Sports and Nike.
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