Social Media Marketing Podcast

Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.
Content Styles That Create Awareness
Content Styles That Build Trust
Content Styles That Generate Leads and Sales
LinkedIn Content Ratio Formula

Guest: Will McTighe | Show Notes: socialmediaexaminer.com/721

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Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content.
Aligning Your Content Strategy With the New LinkedIn Feed Algorithm
Optimizing LinkedIn Posts for the Engagement Signals That Now Drive Reach
Preparing for LinkedIn's New Live Event Requirements

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/720

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Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.
What Marketers Need to Know About the Shorts Feed
The Audio-Visual-Text Hook Framework
Curiosity Loops
Obstacle + Solution Storytelling

Guest: John Scott | Show Notes: socialmediaexaminer.com/719

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Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.
New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect Maker
Voice Replies for Comments
YouTube’s Creator Partnerships Platform Powered by Gemini

Guest: Liron Segev | Show Notes: socialmediaexaminer.com/718

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Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.
How to Apply the Science of Attention to Your Short-Form Video Strategy
Connection: The Two-Fold Foundation
Reputation: The Authenticity Formula
Emotion: The Engine That Makes Content Spread
How to Develop Each Short-Form Video

Guest: Hilary Billings | Show Notes: socialmediaexaminer.com/717

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