Social Media Marketing Podcast

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.
Using LinkedIn Collaborative Posts & Creator Marketing
Using LinkedIn Campaign Manager Brand Kit for Ads
Using LinkedIn Collaborative Posts to Drive Reach Beyond Company Pages
Using AI-Powered People Search for All US Users
Using the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought Leaders
Understanding LinkedIn’s In-Network vs. Out-of-Network Analytics

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/730

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Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel.
Why Instagram Carousels Outperform Reels for Many Creators
Choosing the Right Visual Style for Instagram Carousels
Writing Instagram Carousel Hooks
Structuring the Instagram Carousel Story Arc
Turning Instagram Carousel Engagement Into Revenue

Guest: Katelyn Rhoades | Show Notes: socialmediaexaminer.com/729

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Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers
Why YouTube on TV Changes Marketing
Optimize Your Channel Banner and Thumbnails for TV
Create Longer, Episodic Content for the Couch Audience
Understand YouTube's New Unique Reach Metric
Prepare for Ask YouTube and AI-Powered Search on TV
Take Advantage of YouTube's TV Commerce Features

Guest: Liron Segev | Show Notes: socialmediaexaminer.com/728

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.
Making the LinkedIn Content Gap Work for You
The Triple S Framework for LinkedIn Content: Stop
The Triple S Framework for LinkedIn Content: Stay
The Triple S Framework for LinkedIn Content: Share

Guest: Kasey Brown | Show Notes: socialmediaexaminer.com/727

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.
Instagram+ Stories Features
Instagram’s User-Controlled Algorithm and Reach
Instagram Instants Disappearing Photos
Instagram Reels Series and Your Marketing

Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/726

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.