Educational Video Ads: The Secret to More Leads and Sales
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. To learn a proven three-part video ad framework plus cutting-edge ways to integrate AI video tools like Google Veo 3 to rapidly boost performance, I interview Aleric Heck.Guest: Aleric Heck | Show Notes: socialmediaexaminer.com/680Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Emotional Targeting: A Proven Path to More Leads and Sales
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people make decisions. To learn a step-by-step framework to start using emotional targeting in your marketing, I interview Talia Wolf.Guest: Talia Wolf | Show Notes: socialmediaexaminer.com/679Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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5 Reasons Your Content Is Failing and How to Fix It
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. To discover five critical reasons marketing content fails today, and learn practical, research-backed fixes for each one, I interview Scott Murray.Guest: Scott Murray | Show Notes: socialmediaexaminer.com/678Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building Trust in a Changing World: How to Make a Lasting Impact
Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? To learn three core principles for building trust that lasts: focusing on context over content, using conversations instead of full automation, and prioritizing time-saving transformations over bloated value stacks., I interview Alex Cattoni.Guest: Alex Cattoni | Show Notes: socialmediaexaminer.com/677Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The Power of Identify: Building Lifelong Customers
Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.Guest: Veronica Romney | Show Notes: socialmediaexaminer.com/676Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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