Building Trust in a Changing World: How to Make a Lasting Impact
Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? To learn three core principles for building trust that lasts: focusing on context over content, using conversations instead of full automation, and prioritizing time-saving transformations over bloated value stacks., I interview Alex Cattoni.Guest: Alex Cattoni | Show Notes: socialmediaexaminer.com/677Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The Power of Identify: Building Lifelong Customers
Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.Guest: Veronica Romney | Show Notes: socialmediaexaminer.com/676Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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YouTube Scripting Strategies That Sell: A Proven Model for Success
Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn’t luck or timing—it’s structure. Strategic scripting, built on psychological triggers, transforms YouTube videos from passive content into active sales engines. To learn how to apply the YouTube Sales Scripting Framework, I interview Salma Jafri.Guest: Salma Jafri | Show Notes: socialmediaexaminer.com/675Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Making Customer Stories Profitable: A Proven Framework
Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven framework for turning a single customer interview into a complete, multi-format content campaign — helping you attract leads, close deals, and strengthen client relationships with authentic, trust-building narratives, I interview Joel Klettke.Guest: Joel Klettke | Show Notes: socialmediaexaminer.com/674Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How to Use a Personal Brand for Exposure, Leads, and Sales
Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building, I interview Rory Vaden.Guest: Rory Vaden | Show Notes: socialmediaexaminer.com/673Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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