Who wants more time back for personal life? Or maybe you want to spend more time doing things you love with your business rather than things you don't or things that are difficult?The key to making these things happen is freeing up room in your calendar by getting other people to do work for you. One of the best ways to bring in somebody to help take care of miscellaneous tasks that are under your pay grade or you don't like doing - or both - is to hire a VA. Where do you begin? And how do you find the right one? And what do you have them work on?Today, I sit down with Katie Hendricks, owner of the VA agency, Masterfully Managed, who runs a team of VAs for luxury wedding vendors who want to spend more time doing what they love and less time stressed about the details they don’t want to worry about.You’ll learn:When is it time to consider a VA?How could you tell which VA will be the right fit for you?What kind of work can a VA help with?Are there any red flags to watch out for when hiring or assigned to a new VA?
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58:47
Build a Company Culture with Taryn Blake
When I ask clients: What does success look like to you? I get a variety of responses. The two most popular are, 1) I want to move into the luxury market, and 2) I want to scale my business to include a team.We spend a lot of time on the podcast talking about how to move into the luxury market, but not nearly as much time exploring what it looks like to scale your business with the team.This week I bring in Taryn Blake, one of our clients who found wild success in all the places most people tend to struggle.In our conversation we cover:What motivated her to build a team in the first placeHow she kept quality standards at the forefront in her strategyThe roles in the company that she spends most of our time onHer version of a solid company cultureIf you've ever considered growing your team beyond just yourself, this is the perfect episode to see what it's like from somebody else's proven path.
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1:04:26
Co-Own a Business as a Couple with The Masis
Many of you work directly with your spouse - and if you do, you know it’s not always easy. Today, I chat with Jessica and Michael Masi, who co-lead Masi Events, one of the top wedding planners by Over the Moon. We explore:Why they decided to partner in business, not just lifeHow they divide client-facing and BTS workWhat they learned about themselves over the years to make it better to work togetherSpecific recommendations to release pressure when times get tenseEven if you don’t work with your spouse, the insights we discuss are a good way to divide and conquer with anyone on your team as you learn your own role as the boss of your business.
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45:17
Business Strategies for a Tough Economy
The recent and current market conditions are tough to navigate. I wish things were different for the wedding industry right now, but they are not. I always provided advice on how to market and sell your services to book more ideal clients at higher prices, and I know many listeners benefit from the tactics that we talk about.It’s not “business as usual” right now - and so I’m taking a break from regular programming to address the elephant in the room more directly.Trial and error is very very unforgiving in tough times. You might not get a chance to learn from your mistakes if you make too many of them. In good times you have a safety net. But not now. You’ve got to play it smart and do so as early as possible when you sense difficult times ahead.Three things today:Expectations for the near termFinancial moves you can makeStrategies to consider for the next 3-6 months
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38:05
Couples' Search Trends with Julie Novack
Wouldn’t it be great to get inside the mind of couples doing research for their wedding plans?Until that happens, monitoring their online behavior is the best we can do. Today, I bring in co-founder and CEO of PartySlate, Julie Novack, to share insights and data based on millions of visitors to their site. She shares:What kind of content to share in the early stages of the buyer’s journeyWhat couples want to see immediately when they land on your siteAnd we discuss the current market conditions and what to expect in the short- and mid-term Julie’s studied buyer behavior in digital spaces for decades. Let’s hear what she has to say about what tomorrow’s couples want from your marketing efforts.
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
México