This Week in Business

Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable technology, and evolving personal identities.

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Kevin Kaiser, Wharton Adjunct Full Professor of Finance, explores how cities like Philadelphia are preparing for the influx of global soccer fans during the World Cup, examining transportation, hospitality, public safety, sports culture, and the long-term branding impact for the United States and its host cities.

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Peter Cappelli, Wharton Professor of Management, discusses why artificial intelligence has yet to significantly replace jobs, how companies are navigating AI investments and organizational change, and what new graduates should understand about the evolving workforce and productivity landscape.

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Matthew Bidwell, Professor of Management at the Wharton School, explores the realities of job hopping, the importance of adaptability and skill-building early in a career, and how economic conditions and AI may shape career decisions for new graduates entering the workforce.

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Robert Inman, Wharton Professor Emeritus of Finance, discusses how land value taxation, inspired by economist Henry George and successfully implemented in cities like Pittsburgh, could provide New York City with a more sustainable way to raise revenue without discouraging investment, housing development, or business growth.

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