PodcastsEconomía y empresaIndie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Movement - The podcast about the business and marketing of indie games.
Último episodio

246 episodios

  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 439 - Using Market Analysis Without Killing Creativity with Bobby Dusk

    03/2/2026 | 58 min
    Market data has never been more accessible to indie developers and yet, many teams feel more constrained than confident using it. When numbers are treated as answers instead of signals, creative decision-making can start to feel mechanical rather than intentional. Today, we're going to explore how to approach market analysis without killing creativity. We'll break down the difference between quantitative trends and qualitative player insight, why each falls short on its own, and how indie teams can use data as a compass to guide their creative direction without replacing it. Episode Shownotes Link: https://rengenmarketing.com/439
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 438 - Rethinking Game Marketing from Concept to Connection with The Gaming Playbook

    27/1/2026 | 1 h 21 min
    Many indie games struggle not because they lack quality, but because teams never get clear on who they're building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch. We dig into empathy-driven decision making, avoiding shallow data traps, and building trust with players in ways that actually scale. This isn't about hacks or hype — it's about clarity, intention, and building games that last. Episode Shownotes Link: https://rengenmarketing.com/438
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 437 - Why Indie Games Are Driving the Industry with Ray Willmott

    20/1/2026 | 57 min
    For years, indie games were treated as alternatives to the mainstream. But more recently, that narrative started to fall apart. The games shaping player expectations and influencing industry direction aren't just succeeding, they're forcing the rest of the market to respond. In this episode, we explore why indie games are driving the industry forward. We reflect on what made 2025 a turning point, how player expectations around scope and ambition have shifted, and how publishing models are evolving in response. So rather than chasing hype, we're going to focus on the forces behind this change and where the industry is headed next. Episode Shownotes Link: https://rengenmarketing.com/437
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 436 - Why Games Are the Best Teachers with Matt Dalio

    13/1/2026 | 56 min
    Game development is usually focused on execution, building systems, solving problems, and moving forward. But without stepping back to examine what the process itself teaches us, teams can miss why projects succeed, where collaboration falters, or why feedback loops lose momentum. This episode explores how creating games naturally develops strategic thinking, teamwork, feedback cycles, and storytelling instincts, skills that extend far beyond any engine or genre. By viewing game development as a learning system, the conversation reveals how developers can sharpen their craft, align more effectively, and make better decisions by understanding why the process works. Episode Shownotes Link: https://rengenmarketing.com/436
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 435 - Crafting Authentic Brands in an Overcrowded Market with Laure Guilbert

    06/1/2026 | 1 h 6 min
    Everyone talks about how oversaturated the games market is, but the real issue is that you're also competing with creators, platforms, and every other demand on players' time and trust. Under that pressure, teams rush decisions: defaulting to what feels "safe," or treating creators and communities like distribution channels instead of partners. So today, we unpack how those shortcuts quietly erode long-term trust, and what studios building strong brands do differently. We'll dig into the early signals that show a community is genuinely taking root, how to use data without letting it replace judgment and vision, and how new IP can lead with emotional clarity in a world dominated by noise. Episode Shownotes Link: https://rengenmarketing.com/435

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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