Indie Game Movement - The podcast about the business and marketing of indie games.

Every game has a story to tell, but how developers share that story can make all the difference in attracting players. Getting millions of views on social media might seem like success, but how much of that attention actually translates into genuine interest? In this episode, we'll explore how developers can use organic content to spark curiosity, build meaningful connections, and gradually reveal what makes their games worth caring about. We'll also discuss how storytelling can help attract the right audience and turn attention into potential players. Episode Shownotes Link: https://rengenmarketing.com/476

Inspiration for a game can come from anywhere. A trend, another game, or something completely unexpected from your own life. But just because an experience meant something to you doesn't mean it will resonate with players. So today, we'll discuss how to find the emotional core of an experience, use it to create in-game moments that feel relatable, and find creative ways to connect with players while keeping the project personal. Episode Shownotes Link: https://rengenmarketing.com/475

I spend a lot of time talking about game development from the outside, but making my first tabletop game has forced me to experience some of that process for myself. In this episode, I'm sharing what I've learned so far, from defining the experience and scoping the idea down to deciding when business questions should enter the process and what success should actually look like. Because what I'm finding, is sometimes the real value isn't just in what you make, but what the process teaches you along the way. Episode Shownotes Link: https://rengenmarketing.com/474

Indie developers have more ways than ever to reach players, but every new distribution channel comes with trade-offs around revenue, control, and player acquisition. So today, we're going to explore how studios can evaluate those trade-offs more strategically, with a closer look at web distribution and the economics of reaching new audiences, including where the web can complement traditional storefronts. Episode Shownotes Link: https://rengenmarketing.com/473

Getting a publisher is not just about finding someone willing to fund or market your game. Your project, team, production plan, and expectations all play a role in whether a publishing partnership can actually work. In this episode, we explore what publishers are really evaluating when they consider a game, what makes a studio ready to work with, the different ways developers and publishers can structure a partnership, and the production challenges that can shape a game's path to release. Episode Shownotes Link: https://rengenmarketing.com/472