Indie Game Movement - The podcast about the business and marketing of indie games.

There's no shortage of people telling indie developers how to market their games, but ask a few and there's a good chance you'll get different answers on what's best for you. In this episode, we unpack why most game marketing advice is so fragmented and how you can evaluate competing advice and identify key principles that help make better marketing decisions based on your specific audience and game, allowing you to create your own playbook. Episode Shownotes Link: https://rengenmarketing.com/468

When it comes to voice acting, a lot of indie developers rule it out before they ever seriously consider it, assuming it's out of reach. But that assumption might be costing them more than the budget they're trying to protect. Today we explore how voice performance shapes the way players connect with characters, experience story, and remember your game and why it's more accessible than most developers realize. Episode Shownotes Link: https://rengenmarketing.com/467

Music does far more than create atmosphere. It can affect your game's marketing, legal rights, creator community, and so much more. Yet many indie developers don't discover these challenges until it's too late. In this episode, we discuss the agreements every developer should understand, common misconceptions around music ownership, and how to make smarter audio decisions that protect your studio before and after launch. Episode Shownotes Link: https://rengenmarketing.com/466

Whenever someone picks up your game, you hope they'll love it and experience it as intended. But every player brings different abilities, experiences and expectations, which can create barriers developers never anticipated. Today, we explore accessibility as a broader player-centered design philosophy. We'll discuss unintentional gatekeeping, onboarding, the assumptions developers bring into their work and practical ways to make games more approachable without compromising their creative vision. Episode Shownotes Link: https://rengenmarketing.com/465

Many indie games struggle not because they're poorly made, but because they were built without a clear audience in mind. In this episode, we explore why identifying your target players before writing a single line of code shapes better design decisions, tighter production scope, and stronger market positioning while sharing practical ways to validate your audience before investing years into development. Episode Shownotes Link: https://rengenmarketing.com/464