Indie Game Movement - The podcast about the business and marketing of indie games.

265 episodios

Ep 458 - How the Indie Marketing Playbook Is Broken with Buddy Sola
16/06/2026 | 56 min
Indie game marketing advice spreads fast but much of it is rooted in conditions that have quietly changed, and in some cases, no longer apply. The problem? Most developers haven't noticed yet. In this episode, we break down why the strategies studios have relied on are losing effectiveness, what's driving that shift, and what a smarter, more adaptive approach looks like for reaching players in today's market. Episode Shownotes Link: https://rengenmarketing.com/458
Ep 457 - The Audio Mistake Most Studios Don't Know They're Making with François Fripiat
09/06/2026 | 56 min
Most teams treat audio exclusively as polish, leaving it until right before launch. The problem is, sound influences player decisions, pacing, and emotional impact well before a single level is finished. Today, we explore why isolating audio creates friction and missed opportunities, and how treating sound as a core layer from the start leads to a stronger, more cohesive player experience. Episode Shownotes Link: https://rengenmarketing.com/457
Ep 456 - Running an Indie Studio Beyond the First Game with Greg Lane
02/06/2026 | 51 min
Most conversations around indie development focus on getting a game out the door, but what happens after that? So today, we're digging into what it actually takes to run a studio beyond the first release. Everything from the decisions, trade offs, and even the mindset shifts that determine whether a studio grows or quietly fades out. Because building something that lasts requires thinking beyond game one. Episode Shownotes Link: https://rengenmarketing.com/456
Ep 455 - The Studio Culture You Never Meant to Build with Zoë Curnoe
26/05/2026 | 1 h 3 min
Studio culture isn't something you have, it's something you're constantly creating, whether you realize it or not. And for most indie teams, that's exactly the problem. The culture taking shape inside your studio may not be the one you intended, and by the time you notice, the damage may already be done. So today, we examine what unintentional culture actually looks like, how to spot it before it holds your team back, and what it takes to build an environment where both your people and games can thrive. Episode Shownotes Link: https://rengenmarketing.com/455
Ep 454 - The Funding Gap No One Is Talking About with Jared Yeager
20/05/2026 | 59 min
Every developer knows funding gaps exist, but most don't realize they can start at the prototype stage, shaping how you approach development, publishing, and the path to shipping your game. So today, we examine how prototype funding works, what it takes to make early stage projects fundable, and how getting this stage right can jumpstart momentum for both your game and your studio. Episode Shownotes Link: https://rengenmarketing.com/454

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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