Ep 423 - Building Momentum Without Burning Out with Jon Hanson
Thousands of games launch every month, and building momentum can often feel like an impossible task. But momentum that matters doesn’t come from massive budgets, it comes from focus. So today, we're going to break down how indie teams can develop repeatable marketing strategies, that turns engagement into lasting relationships, setting the foundation to keep their games moving forward. Episode Shownotes Link:
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46:09
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46:09
Ep 422 - Aligning Your Marketing to the Players' In-Game Experience with David Tobiasz & Jeremy Friedmann
For many indie studios, the idea of working with existing IP is exciting. It brings instant recognition and built-in audiences. But with that excitement also comes a web of challenges that can quickly overwhelm teams. In this episode, we’re going to dig into the realities of licensing and adaptation, drawing lessons from the leap between television and indie games. From navigating rights to finding creative opportunities, you’ll hear candid insights and practical strategies to help studios approach IPs with confidence while avoiding common pitfalls. Episode Shownotes Link:
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39:34
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39:34
Ep 421 - Turning Puzzles Into Player Retention Tools with Ivan Voitovich
Puzzles aren’t just a design choice — they’re a powerful driver of player retention. When done well, they keep players engaged, build trust, and create momentum. When done poorly, they frustrate players and cut your game’s lifespan short. In this episode, we dig into how puzzle design shapes retention through interesting narrative adventures and experimental exploration that turns puzzles into assets that serve your players in meaningful ways. Episode Shownotes Link:
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43:15
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43:15
Ep 420 - What to Know About Tomorrow’s Audience with Josh Bound
The next wave of gamers is already here. Students, from middle to high school don’t just view games only as entertainment but also as spaces for community, creativity, and leadership. But how do their unique motivations and playstyles translate into the future of game audiences? In today’s episode, we’re going to dive into insights from years of working with student gaming clubs and esports programs, uncovering lessons that every game developer and studio should consider. Episode Shownotes Link:
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1:08:58
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Ep 419 - The Hidden Purpose of Your Steam Page with Andrew Pappas
Most developers see their Steam page as a way to describe their game. And while that’s true, its real purpose goes deeper: capturing a player’s limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, features, or trailers. We’ll explore how every element — from messaging to visuals to community — needs to align. Because your Steam page isn’t just a page. It’s the anchor: the place where consistency shows, and where everything starts and ends for players deciding if your game deserves their time. Episode Shownotes Link:
Acerca de Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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