Indie Game Movement - The podcast about the business and marketing of indie games.

250 episodios

Ep 443 - Immersion Over Monetization – Designing Community-Driven Worlds with Shawn "Clown" Crahan
03/03/2026 | 1 h 4 min
Most games compete for attention but very few earn emotional ownership. Why do some worlds become places people live in, not just visit? This episode explores how immersive environments create identity, shared presence, and long-term community investment. But also, how design builds deeper trust with players and ...even ourselves, allowing us to rethink norms and rules in more meaningful and fulfilling ways. Episode Shownotes Link: https://rengenmarketing.com/443
Ep 442 - Killing Games Early with Neil Edwards
24/02/2026 | 58 min
Marketing can amplify a game, but it can't fix an unproven concept. Still, many developers push forward hoping things will turn around, when the smarter move may be to kill the project. In this episode, we examine why killing a game early is often a more strategic decision than continuing out of hope, habit, or sunk cost. We explore the beliefs that keep weak projects alive and how to read early signals with clarity, separating meaningful validation from noise before committing years of time and resources. Episode Shownotes Link: https://rengenmarketing.com/442
Ep 441 - Turning Layoffs into Leverage with Yiyi Zhang
17/02/2026 | 41 min
Being laid off can feel like losing momentum overnight. But for many people in the industry, it becomes the moment they reassess their direction and values. So today, we move beyond headlines and fear to explore how layoffs can create inflection points, opening new paths, healthier boundaries, and stronger alignment with the work people actually want to do, ultimately turning a layoff into leverage. Episode Shownotes Link: https://rengenmarketing.com/441
Ep 440 - Building Communities That Match Your Game with Hamna Faisal
10/02/2026 | 1 h
We've all heard the advice: build a following and usually, that turns into building a community. More often than not, that community defaults to a Discord server, regardless of the game or the audience it's meant to serve. The problem is, what works for one game doesn't automatically work for another. Today, we're digging into how community needs, interests, and expectations change depending on the intended audience, and how teams can build more engaging and sustainable communities without forcing players into spaces or systems that don't actually fit. Episode Shownotes Link: https://rengenmarketing.com/440
Ep 439 - Using Market Analysis Without Killing Creativity with Bobby Dusk
03/02/2026 | 58 min
Market data has never been more accessible to indie developers and yet, many teams feel more constrained than confident using it. When numbers are treated as answers instead of signals, creative decision-making can start to feel mechanical rather than intentional. Today, we're going to explore how to approach market analysis without killing creativity. We'll break down the difference between quantitative trends and qualitative player insight, why each falls short on its own, and how indie teams can use data as a compass to guide their creative direction without replacing it. Episode Shownotes Link: https://rengenmarketing.com/439

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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Indie Game Movement - The podcast about the business and marketing of indie games.

250 episodios

Más podcasts de Economía y empresa

Podcasts a la moda de Economía y empresa

Acerca de Indie Game Movement - The podcast about the business and marketing of indie games.

Escucha Indie Game Movement - The podcast about the business and marketing of indie games., SINERGÉTICOS y muchos más podcasts de todo el mundo con la aplicación de radio.net

Descarga la app gratuita: radio.net

Descarga la app gratuita: radio.net

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