BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! 📈 Jay’s SCOOP | Ep. 399
Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early likes with company pages to pinning your own comments on Instagram, he breaks down the small hacks that can move the needle on engagement way more than you’d expect.ㅤBest Moments:(01:00) Why Jay always likes his own LinkedIn posts within the first 30 minutes(01:45) How using multiple company pages to like and comment gives posts instant social proof(02:55) The 40% engagement lift from early self-engagement tests across 100 posts(03:42) Study of 1.3 million posts shows liking your own LinkedIn content increases reach by 17%(04:30) The “bonus tip” comment strategy that Justin Welsh uses to spark more visibility(05:45) Why pinning your own comment on Instagram boosts comment volume by 20%ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
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GARY VEE!! 🤯 Stupidest Marketing Move! ➕ How to WIN on Social! w/Gary Vaynerchuk | Ep. 398
Sometimes Jay Schwedelson gets into consultant mode, and with Gary Vaynerchuk in the hot seat, it turns into pure gold. This conversation is part marketing therapy session, part culture playbook, and part Knicks nostalgia trip. From why boosting bad creative is like lighting money on fire, to how brands should actually ride viral waves without getting lost in them, Gary breaks it all down with his trademark intensity. If you’ve ever wondered where branding ends and sales begins, or how to play the long game in the new era of “interest media,” this is one you’ll want to hear all the way through.ㅤCheck out Gary Vaynerchuk’s book Day Trading Attention for a practical breakdown of today’s most effective content formats, explore more of his work at garyvaynerchuk.com, or follow him on Instagram for his latest insights.ㅤBest Moments:(03:14) Gary calls boosting underperforming posts the single stupidest thing in marketing(05:11) The nuance of “jab, jab, jab, right hook” and why entitlement ruins the ask(07:12) How to sample your own winning content and turn it into conversion gold(09:45) Why last-touch attribution is total garbage and branding gets lost in the math(15:22) Gary imagines going full suit-and-tie just to flip culture on its head(18:00) Why niche passion beats follower count in today’s “interest media”(23:03) The PAC framework: platforms, algorithms, culture as the real marketing playbook(28:12) The difference between viral micro-moments and long-term cultural movements(30:54) Knicks heartbreak in ’94 and why Ewing and Mason still matterㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
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SPECIAL SERIES ==> Skip the Rules, Land the Job 💼 <== | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That
Sometimes the best career advice isn’t the polished stuff you find in books, but the off-the-radar tips you’d swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with another “Bathroom Break” to spill the unconventional moves that can get you a better job, a promotion, or just out of a toxic workplace faster. From stealth edits to your resume to the surprisingly simple way to jump the hiring line, this one’s full of the kind of practical, slightly rebellious strategies you’ll actually use.ㅤBest Moments:(02:00) Why removing your graduation year from LinkedIn can sidestep age bias(03:01) The surprising advantage of applying for jobs while you still have one(04:00) Why you should never turn down an interview, even if you’re not looking(04:45) How tailoring your resume to the job description gets you past the first screen(06:00) The DM trick that gets your application noticed by the hiring manager(07:15) Using LinkedIn connections to get insider info before applying(07:30) Building a personal brand as your long-term career cheat codeㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram’s secret preference for posts made in its own app, these are the blink-and-you’ll-miss-them moves that can give you an edge. Plus, a timely subject line tweak that could lift your open rates by double digits and a candid peek into Jay’s post–college drop-off life.ㅤBest Moments:(00:01) Why LinkedIn’s new achievement GIFs can spike your engagement right now(00:02) The “experience section” hack that notifies your entire network(00:04) How Instagram quietly rewards content made in its Edits app(00:05) The rapid decline of Blue Sky’s user growth and activity(00:06) Back-to-school phrases that lift email open rates by 15%(00:08) Why Jay’s college freshman actually wants Life 360 tracking onㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
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SPECIAL GUEST!! CMO Thryv Tami Cannizzaro→ AI for Small Businesses! | Ep. 395
Small business owners keep asking the same thing: how do you actually use AI without adding more to your plate? With Jay Schwedelson and Tami Cannizzaro, we get real about where AI already works today, from getting found in AI results to handling reviews and easy lifecycle wins. It’s the practical, zero-fluff playbook that helps you compete while you’re still juggling the day to day.ㅤGrab 25% off GROW 2025 with code JAYPODCAST and register at http://thryv.com/grow-2025 for the October 16–17 event in Arizona.Hear speakers including Barbara Corcoran, David Heath, Google, Yelp, and meet Tami Cannizzaro on site.ㅤBest Moments:(01:45) Tami’s utility-first content strategy that simplifies a complex product into real help for small businesses(03:00) Over 50 percent of small businesses are already using AI and asking how to get found(03:18) Getting found in AI mirrors SEO best practices, with user generated content now a difference maker(06:00) Quick, AI-written replies turn reviews into retention and trust by meeting the need for instant responses(08:00) One-click automations for birthdays, off-season promos, and service reminders to drive repeat revenue(12:30) The next wave is helper bots that prompt you first, making AI easier for busy ownersㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Acerca de Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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