Open Residency

John Terzian is giving you The Scarcity Hospitality Playbook, every framework behind how H. Wood Group scaled to nine figures on word of mouth alone → https://openresidency.com/john-terzian-playbook?utm_source=youtube&utm_medium=description&utm_campaign=john_terzian_playbookIn this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing.We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com🎯 Powered byWispr Flow - Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow ProMomentous - Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st OrderKetone-IQ - Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.00:00:00 Trailer00:01:15 Scarcity as the Core Strategy00:05:00 The No Photos Policy Origin00:07:07 Convincing the Wynn to Go No Photos00:11:48 First 90 Days Opening a Venue00:13:03 Chiaroscuro Lighting Philosophy00:18:40 H. Wood Club Shutdown at 2700:21:54 Word of Mouth vs. Paid Marketing00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs00:45:34 The X Team and VIP Rolodex CRM00:52:28 Bird Streets Club and the Members Model01:03:55 Sports Hospitality, SoFi and the Cavs01:12:39 H. Wood Media and the Magic Johnson Doc01:16:32 888 Midas and Investing with Caleb Williams01:20:05 Hakkasan Deal and the Diafa Partnership01:28:54 New Venues Announced01:29:25 Quickstrike Questions

In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing.
We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
🎯 Powered by
Wispr Flow -
Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro
Momentous -
Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order
Ketone-IQ -
Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
00:00:00 Trailer
00:01:15 Scarcity as the Core Strategy
00:05:00 The No Photos Policy Origin
00:07:07 Convincing the Wynn to Go No Photos
00:11:48 First 90 Days Opening a Venue
00:13:03 Chiaroscuro Lighting Philosophy
00:18:40 H. Wood Club Shutdown at 27
00:21:54 Word of Mouth vs. Paid Marketing
00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs
00:45:34 The X Team and VIP Rolodex CRM
00:52:28 Bird Streets Club and the Members Model
01:03:55 Sports Hospitality, SoFi and the Cavs
01:12:39 H. Wood Media and the Magic Johnson Doc
01:16:32 888 Midas and Investing with Caleb Williams
01:20:05 Hakkasan Deal and the Diafa Partnership
01:28:54 New Venues Announced
01:29:25 Quickstrike Questions

Greg Lavecchia is giving you the Bloom Influencer Playbook — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbook
In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school.
Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks.
We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
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Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro
Chargeflow
Get 60 days of free chargeback management with code OPENRESIDENCY:
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Ketone-IQ
Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment
⏱ Chapters
00:00:00 Trailer
00:01:08 The Boiler Room Influencer Origin
00:02:48 Inside the 15 Billion View Machine
00:03:39 VPN Scouting and Algorithm Hacking
00:05:28 CPM Framework and No Attribution
00:06:25 Creative Freedom Over Brand Briefs
00:15:48 Every Problem Is a Product Problem
00:21:49 Events Reverse Engineered for Content
00:24:25 The Vegan Protein Loud Minority Lesson
00:29:57 TikTok vs. TikTok Shop as Two Separate Games
00:34:00 The $1.36M Restock Day
00:37:09 Validity Marketing and Building in Public
00:48:20 Winning Retail Buyers Without Calling Them
00:55:33 The Nutrabolt Partnership and Dr. Pepper Trucks
01:08:14 Saturated Markets and the White Space Within
01:21:50 Bootstrap to $180M and the Nine-Figure Offer
01:31:54 Personal Brand: You Are the Product
01:42:04 Hiring the Bloom Girl and Avoiding Corporate Resumes
01:53:23 The Christmas Cartel Story
02:08:23 Quickstrike Questions

Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook
In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.
We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
🎯 Powered by
Ketone-IQ -
Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
Momentous -
Go to livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order
Wispr Flow-
Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro
00:00:00 Trailer
00:01:05 Franchising 101
00:04:19 What Franchisees Actually Get
00:07:53 Royalties, Fees, Marketing Fund
00:12:13 The Multi-Unit Franchisee Playbook
00:13:27 Unit Economics, 15 to 18 Percent EBITDA
00:18:31 Why Oak Berry Went Corporate in the US
00:25:01 Master Franchise Structure Explained
00:42:04 Verticalization, the $15M Factory Bet
00:49:41 The Amazon Supply Chain
00:55:47 The Origin Story, Cancer, and First Store
01:06:45 The Insurance Check That Started It All
01:19:52 F1 Sponsorship ROI per Market
01:22:52 Tennis, Indian Wells, and $500K in 9 Days
01:27:35 Le Mans FC and the Sports Investment Thesis
01:40:53 Prompt Shop and the AI Marketplace
01:44:31 Quickstrike Questions

Chris Voss is giving you The 10 Lines Negotiation Playbook, every phrase, framework, and sequence from the episode distilled into one free PDF → https://openresidency.com/chris-voss-playbook?utm_source=spotify&utm_medium=description&utm_campaign=chris_voss_playbook
In this episode, we sit down with Chris Voss, former FBI lead hostage negotiator and author of Never Split the Difference, to break down the 10 negotiation lines that flip any deal. Chris walks through exactly why 'Have you given up on X?' gets a response in two minutes, how the Accusations Audit disarms resistance before it starts, and the Ackerman bargaining sequence that anchors every number in your favor.
We also go deep on tactical empathy vs. sympathy, the three conflict types and how silence works differently on each, and why the last impression outranks the first. Applied negotiation from the FBI interrogation room to your inbox. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
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00:00:00 Trailer
00:00:59 Have You Given Up On X
00:03:00 Why No Beats Yes Every Time
00:04:35 The Three Responses After Sending It
00:12:00 The Landscaper Story and How Am I Supposed To Do That
00:13:09Forced Empathy and the SpaceX Story
00:20:45 Is Now a Bad Time to Talk
00:25:40 Is It a Ridiculous Idea
00:29:00 The Accusations Audit
00:37:35 Your Offer Is Very Generous
00:42:30 The $10M Ransom Story and That's Right
00:49:45 What Makes You Ask
01:17:25 Labels vs. Mirrors
01:27:40 Ackerman Bargaining
01:35:40 The Three Voices
01:46:00 Trump vs. Obama, Who Negotiates Better
01:48:05 Quickstrike Questions