The Social Media Millionaire™

• The Metrics that Actually Matter (and how to track them)

  CLICK HERE to claim that free audit!Most people track views, followers, and likes. Vanity metrics. Then wonder why they're not making money. Views aren't the problem. Conversion is. In this episode, I'm breaking down the 5 metrics that actually matter, how to calculate them, what "good" looks like, and the 6 buying triggers that drive conversion at each stage. Content to profile, profile to link, link to application, show rate, and close rate. Plus the exact benchmarks for each, how to identify where your funnel is bleeding money, and how to fix it. The data will tell you where to focus. Without it, you're just guessing.

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• The mistake that cost me $700,000 (maybe more)

  → CLICK HERE to claim that free audit!I made a $700,000 mistake. Six bad hires in one year. And after firing the sixth person, I had to ask myself: who's the common denominator here? Me. In this episode, I'm breaking down every hiring mistake I made so you don't have to. I'll walk you through when to hire, who to hire, how to hire, how to manage, and how to fire people. I'll give you the exact framework I use to decide when someone needs to go, when to hire a closer vs. a setter and what revenue justifies each, why most people don't need a new team member but a better system, how to give feedback without being "the bitch," the real revenue per employee you should be targeting, and why $50K-$100K months is too late to be hiring if you're strategic about it. Plus, I'll share the five-step framework I use before letting someone go, the order of hires that actually makes sense, and why being afraid to hold people accountable cost me over half a million dollars. Most of the time, you don't need a new team member. You need a cleaner system. I learned that the $700K way.

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• The Client Who Went from $12K to $100K in 6 Months

  → CLICK HERE to claim that free audit! Your content isn't boring. It's just not activating dopamine. I had a client go from $12K to $80K+ months. What changed? Her content started triggering dopamine, and people became obsessed. They'd binge 10-15 posts in a row, watch all her story highlights, then apply, ready to buy. No objections. Just "when can we start?" In this episode, I'm breaking down the neuroscience of why your content doesn't convert, how to trigger dopamine through anticipation loops (not curiosity loops), and the micro-commitment ladder that primes people to buy before they ever talk to you. Plus, I'll walk you through real examples from my own content that generated $360K+ in applications, and show you exactly how to audit your content right now to see if it's activating dopamine or just educating without converting. The difference between content that gets views and content that gets buyers is dopamine. If people aren't binging your content and showing up to calls pre-sold, this episode is for you.

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• Death of the Covidpreneur

  📱 HERE is the link to start your content audit.In this episode, I'm breaking down why the coaches and course creators who blew up during COVID are quietly disappearing and what actually changed in the economy, the platforms, and buyer psychology that's killing businesses built in 2020. I'm walking you through why a follower isn't worth what it used to be, why you have to hit all 8 buying triggers now instead of just 2 or 3, how loss aversion and survival mode spending completely changed the game, and why the people who make it through this filter will absolutely dominate the next era. I'm also giving you the 8 question self audit to see if you're still operating like a Covidpreneur, breaking down who's dying versus who's thriving and why, and showing you exactly what needs to change in your content and business model if you want to survive what's coming next. If you built your business between 2020 and 2022 and it feels harder now than it did then, this episode will give you more clarity than the last year of trying to figure out what's broken.

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• The Psychology of Authority: The 3 Questions Your Brain Asks Before Buying

  ✍🏻 HERE is the link for us to audit your content FREE.In this episode, I'm breaking down the Authority Trifecta: the three questions your brain asks before deciding to buy from someone. I'm walking you through exactly how I used this framework to generate $5M in pipeline value this month, why one of my clients with less than 5K followers brought in $300K in leads from a single post, and what's actually missing from your content that's keeping people from seeing you as the obvious choice. I'm also uncovering why people with massive followings are making pennies while others are closing high-ticket deals with a fraction of the audience, and how to audit your own content right now to see which of the three pieces you're missing. This episode will give you more clarity than the last six months of consuming marketing content.

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