→ Start your free content audit HEREIn this episode, we're unpacking the fear of being copied and how to turn it into your competitive advantage. We'll uncover the difference between sharing principles versus process, and why telling people what to do (not how) protects your IP. We explore how the eight buying triggers create an uncopyable strategy that competitors can't replicate, even when they steal your content. We reveal specific tactics to use copycats for free market research and how to arm your audience with the information they need to spot the fakes. Build a brand so deep, so strategically sound, that imitation becomes validation, not competition.
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1:07:16
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1:07:16
I'm ashamed to admit this...
I need to be honest about something that sounds terrible: I sometimes have to reality check myself when I'm disappointed we only did $100K in sales in a day. The goalpost keeps moving. By the time you hit what you desperately wanted six months ago, it doesn't feel like anything because you think you should've done it three months ago. This isn't a rich people problem. It's a human brain problem that happens at every level. Whether you're disappointed you only made $5K instead of $10K or $50K instead of $100K, the pattern is the same. Let's talk about it.
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35:58
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35:58
Ads don't fix bad marketing.
Hot take: If you can't hit seven figures organically, you have no business running ads. This isn't gatekeeping. This is protecting your bank account from an industry that profits when you fail. Ads don't make people buy. They just show your message to more people. And if your message doesn't convert the people already seeing it for free, paying to show that same broken message to more people is just expensive self-sabotage. In this episode, I'm breaking down what actually drives revenue, why the pay-to-play industry is one of the biggest scams in business, and how to know when you're actually ready to scale with paid traffic.📱 HERE is the link to start your free content audit.
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1:04:28
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1:04:28
I Can Predict The Objections You Get By Looking At Your Content
Start your free content audit → HEREI can look at someone's content for 60 seconds and tell you exactly what objections they're getting on sales calls. "I need to think about it." "I've been burned before." "I can't afford it right now." What most people don't understand is that objection handling is not a sales problem. It's a marketing problem. When someone gets on a call with you and hits you with these objections, that didn't start on the call. That started with something missing in your content. In this episode, I'm walking you through exactly what I see when I'm auditing someone's content, the patterns that predict which objections they're getting, and how to fix it so people show up to calls pre-sold instead of full of doubt.
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55:37
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55:37
The Metrics that Actually Matter (and how to track them)
CLICK HERE to claim that free audit!Most people track views, followers, and likes. Vanity metrics. Then wonder why they're not making money. Views aren't the problem. Conversion is. In this episode, I'm breaking down the 5 metrics that actually matter, how to calculate them, what "good" looks like, and the 6 buying triggers that drive conversion at each stage. Content to profile, profile to link, link to application, show rate, and close rate. Plus the exact benchmarks for each, how to identify where your funnel is bleeding money, and how to fix it. The data will tell you where to focus. Without it, you're just guessing.
Welcome to the Social Media Millionaire Podcast hosted by Laney Media. This is the first podcast for the Modern CEO who is scaling million dollar businesses with organic social media.
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