The Psychology of Authority: The 3 Questions Your Brain Asks Before Buying
✍🏻 HERE is the link for us to audit your content FREE.In this episode, I'm breaking down the Authority Trifecta: the three questions your brain asks before deciding to buy from someone. I'm walking you through exactly how I used this framework to generate $5M in pipeline value this month, why one of my clients with less than 5K followers brought in $300K in leads from a single post, and what's actually missing from your content that's keeping people from seeing you as the obvious choice. I'm also uncovering why people with massive followings are making pennies while others are closing high-ticket deals with a fraction of the audience, and how to audit your own content right now to see which of the three pieces you're missing. This episode will give you more clarity than the last six months of consuming marketing content.
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54:19
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54:19
Looking expensive doesn't make content convert.
✍🏻 HERE is the link to book your free content audit! In this episode, I'm unpacking the 12 brand archetypes and really hitting home to why your content feels...off. Not every business should be a luxury brand; you're just making your life (and your marketing) so much harder than it needs to be. We'll be uncovering how this plays into the "identity" buying trigger and what needs to happen in the brain to get someone to buy.
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51:46
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51:46
The Four Buyer Types Aren't Enough: What's Missing From Your Marketing
✍🏻 HERE is the link to book your audit.If you've been told the four buyer types are the blueprint to scaling your business, I need you to understand they're just one piece of a much larger puzzle - and treating them as the complete picture is probably why coaches who used to make $80K months are now struggling to hit $10K while people like Alex Hormozi break world records with launches that systematically move every brain through the three layers of decision-making using all eight buying triggers, not just the surface-level personality preferences most marketers mistake for actual neuroscience.
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1:01:18
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1:01:18
The $100K, $1M, and $10M Content Playbook
✍🏻 CLICK HERE to claim that free audit!In this episode, I unpack exactly what content marketing looks like at $100K, $1M, and $10M annual revenue, and why the strategy that got you to six figures will actively sabotage your path to seven. I'll uncover the real symptoms keeping you stuck at each level (hint: it's almost never a "post more content" problem), walk you through our proprietary CONVERTS™ framework that's generated $323 million across 3,000+ clients, and hit home to why most social media marketing agencies are guessing while we're using data science and neuromarketing to engineer content that converts. Whether you're drowning in content creation at $100K, becoming the bottleneck at $1M, or trying to build authority at $10M+, I'll show you the exact patterns we've identified that separate businesses that scale from those that stay stuck. Plus, I pull back the curtain on how we produce 550+ pieces of strategic content per week for our clients and our own business, and why you shouldn't run ads until you hit seven figures.
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1:28:15
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1:28:15
The Founder-Led Content Advantage: Why Your Brand’s Most Powerful Asset Is Still You
✍🏻 Claim your free audit here! In this episode, I'm unpacking the significance of founder-led content in today's marketing landscape. I'm uncovering the concept of identifying a 'villain' in your industry, which helps to create contrast and engage the audience's primal brain, the "Authority Trifecta", essential elements for building authority and connection with the audience. We also hit home to the importance of future pacing and emotional resonance in content creation, ultimately leading to a discussion on the eight triggers necessary for effective content that drives sales.
Welcome to the Social Media Millionaire Podcast hosted by Laney Media. This is the first podcast for the Modern CEO who is scaling million dollar businesses with organic social media.
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