Marketing Against The Grain

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed

Ep. 440

Are you still stuck regurgitating the same content ideas that everyone else is using?

Kieran dives into the secrets behind building a world-class AI content ideation system that delivers fresh, high-impact ideas every time. Learn more on mapping proven content patterns to your platforms, crafting rich audience profiles (that go beyond basic ICPs), and building a personal content queue to keep your creativity flowing—all while making AI your creative superpower, not a shortcut.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w

Claude https://claude.ai/

ChatGPT https://chatgpt.com/

Substack https://substack.com/

Atomic Habits https://jamesclear.com/atomic-habits

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Anti-AI Slop Checklist: https://clickhubspot.com/olkw

Ep. 439

Are you just passing AI-generated slop back and forth at work?

Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) dive into how teams can escape the AI slop doom loop and leverage artificial intelligence to scale taste, judgment, and high-performance work—not just automate mediocrity. Learn more on the crucial role of clarity and context in AI-powered teams, why leaders must redefine what “good” looks like, and practical tools to set quality bars, create feedback loops, and eliminate sloppy outputs from your team’s workflow.

Mentions

Hilary Gridley https://www.linkedin.com/in/hilarygridley

Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w

Writerbuilder https://hils.substack.com/p/writing-is-building-now

Maven https://maven.com/hilary-gridley/ai-powered-people-management

Whoop https://www.whoop.com/

Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free guide + skill: build social carousels in claude cowork: https://clickhubspot.com/dkhc

Ep. 438

How do you differentiate your marketing when everyone else is using the same AI tools?

Kipp and Kieran dive into building next-level marketing systems with AI that actually set you apart, featuring digital growth consultant and educator Grace Leung. Discover why context is king in AI marketing, how to build simple but powerful systems that scale, and the secret to making your brand voice and strategy shine through every asset. Learn more on designing reusable AI workflows, structuring context-rich file systems, and maximizing team collaboration while building a future-proof marketing stack.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w

Grace Leung https://www.youtube.com/@graceleungyl

Claude Cowork https://support.claude.com/en/articles/13345190-get-started-with-claude-cowork

ChatGPT https://chatgpt.com/

Codex https://openai.com/codex/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

200+ Business Ideas: https://clickhubspot.com/wrdj

Ep. 437

How do you find business ideas before they go viral—and turn them into real income?

Kipp, Kieran, and guest Chris Koerner (entrepreneur and host of The Koerner Office Podcast) dive into the unique mindsets, strategies, and tactics needed to spot opportunities before they explode and build successful businesses from them. Learn more on how to pattern match hidden opportunities, leverage AI to scale new service models, and uncover overlooked markets that are ripe for innovation.

Mentions

Chris Koerner https://www.chrisjkoerner.com/

The Koerner Office https://www.youtube.com/@thekoerneroffice

Buc-ees https://buc-ees.com/

Shopify https://www.shopify.com/

Claude https://claude.ai/

LoopNet https://www.loopnet.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build Your AI Second Brain: https://clickhubspot.com/ldwc

Ep. 436

The number one trend in AI right now is the rise of AI second brains—personal operating systems designed to accelerate careers and make work smarter, not harder.

Kieran dives into how building your own AI second brain can transform personal productivity, decision-making, and the way you learn. Learn more on how AI second brains store and retrieve knowledge, the core building blocks for setting one up, and why continuous information ingestion helps your personal system compound intelligence over time.

Mentions

Andrej Karpathy https://karpathy.ai/

Obsidian https://obsidian.md/

Tiago Forte https://www.youtube.com/@TiagoForte

Notion https://www.notion.com/

Brian Halligan https://www.linkedin.com/in/brianhalligan

Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.