Good Morning Hospitality

On Monday's episode of Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin, recording from GuestyVal in Madrid, open with breaking news: StayTerra has acquired Gather Vacations, adding Hawaii, California, and Washington to its portfolio and surpassing 2,000 properties under management.

Then they share their live session with Amiad Soto, CEO and co-founder of Guesty, recorded on stage at GuestyVal. Amiad announces Guesty's acquisition of Smily, its eighth acquisition to date, and makes the case that consolidation in the PMS space is only accelerating. He talks about Guesty's 65-plus AI agents live today, why what used to take a year to build now takes a week, and his belief that the best property managers of the future are not necessarily the biggest ones. He also shares why AI slop is really just human slop in disguise and what it actually takes to get great output from the models everyone is using

AI adoption in hospitality isn’t just a technology problem — it’s a management problem.

In this bonus episode of Good Morning Hospitality, Wil Slickers sits down with Vered Raviv Schwarz, COO of Guesty, to unpack her “Hybrid 2.0” vision for teams built around humans and AI working together.

They debate whether today’s AI models are actually good enough, where operators should automate versus keep humans in the loop, how AI changes hospitality jobs, and why trust may determine how quickly the industry can adopt it.

Plus, Vered shares how Guesty is already restructuring its own teams and workflows around AI.

On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into where hotel differentiation actually comes from.

The conversation covers why creator content drives awareness but rarely converts to bookings and what hotels can actually do about it, how Marriott is wiring Bonvoy directly into corporate booking tools in a way rivals will have to match, what Starlink's cost structure means for how guests now think about hotel connectivity, and Dorchester Collection CEO Jennifer Fox's case that cookie-cutter luxury is the real threat to the category.

On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane get into three stories shaping where the STR industry is heading.

Meta's AI is now completing travel bookings and the platforms it chose to integrate with tell a story of their own. Jamie Lane shares what is happening at AirDNA with their new dynamic pricing launch. And the crew looks at how short-term rentals are playing a surprising role in communities that traditional hospitality has largely left behind.

On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into where competitive advantage actually lives in hospitality right now.The conversation covers what great luxury GM leadership actually looks like, why banks are quietly becoming the most powerful loyalty players in travel, and whether a small collection of iconic independent hotels can genuinely out-earn the global brands.