Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms
In this solo episode of Transforming Medical Communications, host Wesley Portegies draws from the 2025 State of MedComms survey to explore what pharma teams truly want from their agency partners. And the answer isn’t more slide decks. It’s strategy.
Wesley breaks down the five capabilities that Medical Affairs leaders expect from modern agencies, ranging from scientific depth to digital fluency, and explains why empathy, insight, and operational awareness are just as important as technical skill. He also shares a practical example that reveals the difference between a transactional vendor and a true thought partner, and offers clear steps to activate more strategic collaboration.
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12:30
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12:30
Insight Drop: The 3 Trends Shaping MedComms in 2025
MedComms is overdue for a reboot. Static PDFs. Oversized decks. Siloed teams. No feedback loops. These outdated practices are slowing teams down and wasting valuable resources. In this episode of Transforming Medical Communications, Wesley Portegies shares bold insights from the State of Medical Communications 2025 survey and breaks down three urgent trends that pharma leaders can’t afford to ignore. From dismantling silos to killing the static PDF once and for all, this episode offers a practical roadmap to modernize how Medical Affairs teams create, deliver, and measure content.
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16:05
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16:05
Medical Affairs Is Winning on Social—Here’s How
Medical Affairs is evolving, but are we evolving with it?
In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a pioneering voice in digital transformation for Medical Affairs. Together, they discuss what it takes to move from cautious experimentation to a scalable and cross-functional social media strategy.
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43:11
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43:11
Why Great Content Still Falls Flat: The Global-to-Local Disconnect
There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment.
In this episode of Transforming Medical Communications, host Wesley Portegies is joined by Simon Priou, an experienced global content leader, to unpack the persistent challenges between Global, Regional, and Local teams.
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34:45
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34:45
Insight Drop – AI Fluency: The 2025 Leadership Skill Medical Affairs Can’t Ignore
In Medical Communications, survival isn’t about using AI; it’s about mastering it. In this episode of Transforming Medical Communications, Wesley Portegies is joined by AI strategist Subir Roy to discuss why mastering AI is no longer optional for leaders in Medical Affairs; it’s a competitive necessity. Learn how to eliminate inefficient processes, spot AI "hallucinations," and leverage human expertise to make smarter, faster decisions. AI can save you hours every day, but only if you know how to use it. The future belongs to those who harness AI as a strategic asset; those who don’t risk being left behind. This is your wake-up call: Master AI or risk becoming irrelevant.
Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable insights into cutting edge developments in the world of medical communications, hit subscribe and watch out for future episodes.
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