The New Music Business with Ari Herstand

• GRAMMY Winning NYC Jazz Singer/Songwriter/Arranger Makes It Work

  This week on the New Music Business podcast, Ari sits down with Nicole Zuraitis, a GRAMMY-winning New York-based jazz singer, songwriter, pianist, and arranger. Her 2023 album, How Love Begins, won Best Jazz Vocal Album at the 66th GRAMMY Awards in 2024. She has performed all over the world from Birdland and Dizzy's Club to Lincoln Center China. She first earned GRAMMY attention in 2019 for her arrangement of Dolly Parton's "Jolene" with a GRAMMY nomination for Best Arrangement, Instruments, and Vocals. She most recently won a GRAMMY in 2025 for Best Large Jazz Ensemble Album.In this episode, Nicole traces her path from early days hustling in the New York jazz scene, collaborating with Christian McBridge, touring in China, and navigating the realities of indie artistry. She digs into the power of networking in her community, the pandemic's impact on NYC venues, why physical release formats still matter, and how grants and private donors help fund albums.https://www.nicolezmusic.com/4:53 - Introduction and Nicole's new live album9:23 - The decision to record live at VIXX15:53 - Collaborating with Christian McBride22:38 - Touring in China and working with Jazz at Lincoln Center29:08 - The Grammy experience and independent artist challenges36:33 - The role of networking in New York's music scene44:13 - The impact of the pandemic on jazz clubs51:43 - The importance of physical music products in the digital age59:23 - Funding albums through grants and private donors1:05:53 - Nicole's upcoming projects and future plansEdited and mixed by Peter SchruppMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• Finding Accidental Streaming Success in a Niche Market

  This week on the New Music Business podcast, Ari sits down with Sol Rising, a producer and DJ whose eclectic blend of electronic, downtempo, and lo-fi has inspired millions. Born in Vancouver and raised in Iowa, he went from a childhood rooted in meditation to becoming one of America’s top scratch DJs before evolving into a prolific producer. With over 20 albums, 225M+ streams, and international tours across the US, Canada, Europe, Asia, and Australia, Sol Rising shares his journey of artistry and growth.Sol shares his journey from a turntablist to a successful artist with millions of streams, discussing the challenges and triumphs of navigating the music world independently. They delve into the impact of streaming platforms, the role of AI in music, and the importance of staying true to one's artistic vision. Tune in for an inspiring conversation about creativity, perseverance, and the evolving landscape of the music business.05:40 – Introduction and Niche11:10 – Early Journey17:40 – Shift to Yoga Music24:25 – Streaming Platforms30:55 – AI in Music37:40 – Creativity and Motivation45:40 – Future Plans53:10 – Reflections and Advicehttps://www.instagram.com/solrisingEdited and mixed by Peter SchruppMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• How To Produce Live Music Events That Make Community

  This week on the New Music Business podcast, Ari sits down with Fede Petro to discuss Open Folk, a community driven, international live event series. Fede Petro is an Argentine-born producer, songwriter, and event creator whose work bridges continents and artistic disciplines. He was the tour manager and show producer for two-time Oscar winner Gustavo Santaolalla, leading tours across the Americas and overseeing every detail from stage to logistics. He’s also the founder and artistic director of Open Folk, a grassroots music movement that began over a decade ago and now operates in Argentina, Spain, and the United States, curating intimate showcases and conceptual tribute nights that spotlight independent songwriters and community-driven artistry.In this episode, Ari and Fede dive into the story behind Open Folk—how it grew from living-room gatherings in Buenos Aires to a global community of stages. Fede reflects on the obstacles of sustaining independent events, the philosophy of keeping lineups unannounced, and the balance between financial survival and artistic integrity. The conversation widens into the larger live music ecosystem, examining the evolving role of promoters and the value of cultivating meaningful, immersive experiences for both artists and audiences.https://www.theopenfolk.org/0:00 Introduction and Background5:01 Starting Open Folk in Buenos Aires15:01 Transition to Los Angeles25:01 Philosophy and Impact of Open Folk35:01 Financial Aspects and Challenges45:01 Creating Immersive Experiences55:01 Final Thoughts and ReflectionsEdited and mixed by Peter SchruppMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• Suno and Udio SUED By Indie Musicians - The Lead Attorney Tells All

  This week on the New Music Business podcast, Ari sits down with Top Music Attorney, Miss Krystle. Miss Krystle is an entertainment attorney, independent artist, musician, and CEO of Delgado Entertainment Law. She hosts the Top Music Attorney podcast and popular YouTube channel, and has sold tens of millions of dollars in music catalogs. As leader of the class action lawsuit against A.I. generative companies Suno and Udio on behalf of independent artist, producers, & songwriters; she continues to champion creators’ rights while teaching artists how to think like major labels and build six-figure careers on their own terms.In this insightful episode, Ari and Krystle, delve into the complexities of the music industry, focusing on the challenges and opportunities presented by AI in music creation. They discuss the ongoing legal battles against AI music platforms, the importance of copyright registration, and the evolving landscape of music licensing. Tune in to learn how independent artists can navigate these changes and protect their creative rights.https://www.instagram.com/misskrystlelive00:00 - Introduction and AI's Impact on Music03:00 - Legal Challenges and Copyright Issues06:00 - Class Action Lawsuits Against AI Platforms09:00 - Independent Artists and AI12:00 - The Role of Copyright Registration15:00 - Spotify's Approach to AI Music18:00 - Fair Use in AI Music21:00 - Future of the Music Industry24:00 - Strategies for Artists to Protect Their Work27:00 - Closing Thoughts and TakeawaysEdited and mixed by Peter SchruppMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• ​This Music Publicist Has Upended the Entire PR Model

  Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!)Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.05:52 Welcome / background10:20 PR model ten years ago, shifting from publications to playlists15:55 What PR is and what a publicist does25:21 Evolution of press rates and artist feedback31:24 Relationship with fashion and music publication Lady Gun41:58 Pay-to-play PR model47:03 What is the point of music press right now?53:21 Purple Bite’s business model01:05:03 How Purple Bite guarantees placements01:09:50 What it means to make it in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/nmbWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Mikel Corrente:Website: http://purplebite.comInstagram: https://instagram.com/mikelcorrenteTikTok: https://.tiktok.com/@mikelcorrenteTwitter: https://twitter.com/MikelCorrenteEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take#MusicPR #MusicPress #MusicMarketing Hosted on Acast. See acast.com/privacy for more information.

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