The New Music Business with Ari Herstand

• How a Mastering Engineer Works With (and Without) AI

  This week on the New Music Business podcast, Ari sits down with Daniel Rowland, a rare combination of audio engineer, producer, tech executive, and educator. The music he’s worked on has amassed over 15 billion streams, earning Emmy and Oscar wins, Grammy nominations, and multiple platinum certifications. His credits span an eclectic range of artists and projects, including Nina Simone, Nine Inch Nails, Thundercat, Star Wars, Pixar, and John Wick. Beyond the studio, Daniel serves as VP of Strategy and Partnerships at LANDR Audio and a longtime professor at MTSU, where he champions ethical, AI-driven tools that empower creators.In this episode, Ari and Daniel explore the ever-evolving intersection of music, technology, and creativity. They dive deep into the art and science of mastering for different formats, the rise of AI in music production, and how to maintain authenticity in an increasingly automated world. Daniel also shares his personal journey from musician to educator and innovator, offering invaluable insights for artists navigating the future of sound and creation.https://www.linkedin.com/in/rowlanddanielhttps://www.landr.com/00:00 – Mixing vs. Mastering & the Role of AI in Quality Control02:30 – Introducing Daniel Rowland & His Career Overview06:45 – Daniel’s Journey from Musician to Engineer & Educator09:45 – Dolby Atmos & Spatial Audio: Fad or Future?19:00 – What Mastering Really Is (and Isn’t)26:00 – The “Curmudgeon” Era of Mastering Engineers29:00 – Loudness, LUFS, and the Streaming Revolution36:45 – The Vinyl Comeback: Problems and Pitfalls47:45 – Automated Mastering & LANDR’s Evolution54:00 – The Future of AI and Creativity in MusicEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• How A&R at Publishing Companies Work

  This week on the New Music Business podcast, Ari sits down with Ralph Torrefranca, Executive Director of A&R at Angry Mob Music. With nearly two decades of experience, Ralph has championed emerging songwriters, artists, and producers, working with talents like Jake Scott, Bailey Bryan, and Joe Pepe. He is also the founder of Angry Mob’s New Normal Writing Camp, a diversity-driven initiative, and a respected voice on equity in the music industry. Beyond his A&R work, Ralph fronts the post-punk band Cuffed Up and is an award-winning filmmaker.In this episode, Ralph offers a candid look at the realities of A&R and independent publishing. He and Ari discuss signing and developing new talent, navigating the politics of song splits, and the growing importance of diversity in writers’ rooms. Ralph also sheds light on the challenges songwriters face in today’s industry and the ongoing fight for fair representation, making this conversation invaluable for anyone seeking an inside perspective on the business of songwriting and publishing.https://www.instagram.com/rhymeswithralphhttps://www.instagram.com/angrymobmusic00:00:00 Introduction to A&R and Publishing00:03:00 The Role of A&R in Independent Publishing00:09:00 Challenges in Signing New Talent00:15:00 The Politics of Song Splits00:21:00 Diversity in Writers' Rooms00:27:00 Advocating for Songwriters' Rights00:33:00 The Evolving Music Industry Landscape00:39:00 Songwriting Camps and Collaboration00:45:00 Defining Success in the Music BusinessEdited and mixed by Peter SchruppMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• GRAMMY Winning NYC Jazz Singer/Songwriter/Arranger Makes It Work

  This week on the New Music Business podcast, Ari sits down with Nicole Zuraitis, a GRAMMY-winning New York-based jazz singer, songwriter, pianist, and arranger. Her 2023 album, How Love Begins, won Best Jazz Vocal Album at the 66th GRAMMY Awards in 2024. She has performed all over the world from Birdland and Dizzy's Club to Lincoln Center China. She first earned GRAMMY attention in 2019 for her arrangement of Dolly Parton's "Jolene" with a GRAMMY nomination for Best Arrangement, Instruments, and Vocals. She most recently won a GRAMMY in 2025 for Best Large Jazz Ensemble Album.In this episode, Nicole traces her path from early days hustling in the New York jazz scene, collaborating with Christian McBridge, touring in China, and navigating the realities of indie artistry. She digs into the power of networking in her community, the pandemic's impact on NYC venues, why physical release formats still matter, and how grants and private donors help fund albums.https://www.nicolezmusic.com/4:53 - Introduction and Nicole's new live album9:23 - The decision to record live at VIXX15:53 - Collaborating with Christian McBride22:38 - Touring in China and working with Jazz at Lincoln Center29:08 - The Grammy experience and independent artist challenges36:33 - The role of networking in New York's music scene44:13 - The impact of the pandemic on jazz clubs51:43 - The importance of physical music products in the digital age59:23 - Funding albums through grants and private donors1:05:53 - Nicole's upcoming projects and future plansEdited and mixed by Peter SchruppMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• Finding Accidental Streaming Success in a Niche Market

  This week on the New Music Business podcast, Ari sits down with Sol Rising, a producer and DJ whose eclectic blend of electronic, downtempo, and lo-fi has inspired millions. Born in Vancouver and raised in Iowa, he went from a childhood rooted in meditation to becoming one of America’s top scratch DJs before evolving into a prolific producer. With over 20 albums, 225M+ streams, and international tours across the US, Canada, Europe, Asia, and Australia, Sol Rising shares his journey of artistry and growth.Sol shares his journey from a turntablist to a successful artist with millions of streams, discussing the challenges and triumphs of navigating the music world independently. They delve into the impact of streaming platforms, the role of AI in music, and the importance of staying true to one's artistic vision. Tune in for an inspiring conversation about creativity, perseverance, and the evolving landscape of the music business.05:40 – Introduction and Niche11:10 – Early Journey17:40 – Shift to Yoga Music24:25 – Streaming Platforms30:55 – AI in Music37:40 – Creativity and Motivation45:40 – Future Plans53:10 – Reflections and Advicehttps://www.instagram.com/solrisingEdited and mixed by Peter SchruppMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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• How To Produce Live Music Events That Make Community

  This week on the New Music Business podcast, Ari sits down with Fede Petro to discuss Open Folk, a community driven, international live event series. Fede Petro is an Argentine-born producer, songwriter, and event creator whose work bridges continents and artistic disciplines. He was the tour manager and show producer for two-time Oscar winner Gustavo Santaolalla, leading tours across the Americas and overseeing every detail from stage to logistics. He’s also the founder and artistic director of Open Folk, a grassroots music movement that began over a decade ago and now operates in Argentina, Spain, and the United States, curating intimate showcases and conceptual tribute nights that spotlight independent songwriters and community-driven artistry.In this episode, Ari and Fede dive into the story behind Open Folk—how it grew from living-room gatherings in Buenos Aires to a global community of stages. Fede reflects on the obstacles of sustaining independent events, the philosophy of keeping lineups unannounced, and the balance between financial survival and artistic integrity. The conversation widens into the larger live music ecosystem, examining the evolving role of promoters and the value of cultivating meaningful, immersive experiences for both artists and audiences.https://www.theopenfolk.org/0:00 Introduction and Background5:01 Starting Open Folk in Buenos Aires15:01 Transition to Los Angeles25:01 Philosophy and Impact of Open Folk35:01 Financial Aspects and Challenges45:01 Creating Immersive Experiences55:01 Final Thoughts and ReflectionsEdited and mixed by Peter SchruppMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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