When You Follow the Framework, This Happens… Ryan Lee’s Inspirational Story and Strategies Revealed! | #Success - Ep. 79
In this episode of The Russell Brunson Show, I sit down with Ryan Lee (My buddy from elementary school that I’d lost touch with for over 20 years!), who built a wildly successful coaching business around landscape lighting (Yes… Landscape lighting!!) by following the Expert Secrets framework exactly as it’s taught. From posting his first awkward Facebook Live while locked in a hotel room, to closing high-ticket clients and building recurring programs, Ryan’s story is a real-world INSANE example of what happens when you take imperfect action and trust the process!!
He went from running a service business and undercharging for his work to finding confidence, raising his prices, and turning his niche expertise into a movement. We break down the mindset shifts, the marketing strategy, and the business model behind it all…And how these same principles can work in any industry.
Key Highlights:
The moment he stopped waiting to be confident and started publishing anyway.
How going live on Facebook every day built a loyal audience and filled his first beta high-ticket program that ultimately catapulted his business to success.
Why charging more created better results for his clients and freedom for him!
The exact framework he followed to turn one ‘niche’ skill into a scalable, purpose-driven business that truly is his calling!
If you’ve ever wondered whether your idea is “too small” or your audience “too niche,” Ryan’s story will show you what’s possible when you take consistent action and follow the right playbook!
See what Ryan’s built and how he teaches his craft at lightingforprofits.com
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Funnel Hack First, Webinar First, and the Math of Tiny Marketing Wins | #Marketing - Ep. 78
In this episode of The Russell Brunson Show, It’s another OFA Q&A session where I break down some of the most important marketing principles that drive real revenue growth…
Starting with one of our core values: Funnel Hack First. Before you build, you model what’s already working. I’ll show you how this mindset applies to everything from creating your webinar funnel to structuring your fulfillment model so it scales.
You’ll also hear why I recommend using live webinars as the front-end engine (instead of book funnels), how small conversion lifts create massive results, and how to adjust your pricing to make group offers irresistible. Whether you’re selling online or scaling your coaching business, these lessons will change the way you think about funnels, pricing, and fulfillment.
Key Highlights:
Why we “funnel hack first” before launching any new campaign
How and why running a live webinar first outperforms most evergreen and book funnels
My sneaky secret for turning a free ebook into a strategic bonus that boosts show-up rates (Instead of just being a plain, boring lead magnet…)
The simple pricing move that makes group programs sell themselves
Why tiny conversion wins compound into huge sales growth
Why the facilitator model is hands down better than the ‘coaching’ model
If you’re serious about marketing, online sales, or building funnels that convert… This episode gives you some very applicable tweaks and shifts you can make starting now in your business! And if you want to funnel hack and follow the bread crumbs I dropped in this episode… Here are the links to the funnels I mentioned:
Agora-inspired test funnel → offerlablaunch.com
Using ebook to keep visitors on the webinar → salesfunnels.com
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
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One Funnel Away Q&A: Real-Time Funnel Fixes You Can Use Today | #Marketing - Ep. 77
In this episode of The Russell Brunson Show, I’m sharing a live Q&A from the One Funnel Away Challenge! I jumped in to coach a few entrepreneurs in real time. We talked about everything from tech setup for presenting, to simplifying your funnel so it converts, to making your webinar headlines more relatable.
One person asked how to manage slides, comments, and delivery without getting thrown off. I walked through how I use Google Slides in presenter view, why I don’t look at comments live, and how I use two monitors to keep things flowing.
Later, I broke down a funnel that was trying to do too much. I explained how to simplify by starting with one core product, then use OTOs to stack value and increase average cart value. We also looked at webinar registration…. Why curiosity matters, how to rewrite headlines to speak to your audience’s current situation, and ways to promote without jumping straight into ads. I shared thoughts on price points too… because a $10K offer on a webinar is a tough sell if you haven’t built the right runway.
Key Highlights:
The right way to set up your slides and screens when presenting
Why I avoid reading comments live (and what I do instead)
How to simplify your funnel by leading with one clear product
Adding upsells after the sale to increase conversions
Tips for creating curiosity and rewriting webinar headlines
Why $500 to $1K is the sweet spot for most webinar offers
If you’ve ever felt overwhelmed by your tech, your funnel, or your messaging… This episode will help you tighten it all up!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Inside the Master Key System: Charles Haanel on Thought, Destiny, and the Universal Mind | #Success - Ep. 76
In this episode of The Russell Brunson Show, I take you inside my rare book vault to reveal one of the most powerful success courses ever created… The Master Key System by Charles Haanel. This was the course that helped shape Napoleon Hill’s thinking long before Think and Grow Rich and was even lost to history for 70 years!!
I discuss how I found some original copies of the course, including one I paid $100,000 for, and share some of the most important lessons I’ve ever learned from any book. You’ll also hear the actual testimonial that Napoleon Hill wrote to Charles Haanel in 1919, crediting this course for a big part of his success.
The core message? Your environment doesn’t shape you… Your thoughts about your environment do! And it all ties back to something Haanel called the Universal Mind, the same thing Napoleon Hill would later call the sixth sense. I break down how this concept works, why it's still relevant, and how to actually apply it in your life.
Key Highlights:
The one lesson from The Master Key System that changed my entire perspective
Why you are the architect of your own destiny
Understanding the Universal Mind, and how to tap into it
How your subconscious mind connects to God and delivers answers
Napoleon Hill’s personal testimonial to Charles Haanel (I read it word-for-word)
The role of concentrated thought and why it's more powerful than you think
If you’ve ever felt like you’re stuck in your circumstances, this episode is a wake-up call. Your thoughts are building your world whether you realize it or not, and once you understand how to direct them, everything changes.
And if you want to get my personal notes from The Master Key System, just click the link in the description and download them for free.
http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Marketing Lessons From a $150,000 First Edition “Book of Mormon” | #Marketing - Ep. 75
In this episode of The Russell Brunson Show, I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond money. This was the book that started my obsession with collecting, but even more than that, it taught me a foundational business principle that I still live by today.
If you’ve ever wanted to build a movement, create a following, or lead a community, then you need to understand this: almost every mass movement in history (religious or otherwise) started with a book. A message…. Some sort of doctrine or manifesto. I break down how this truth applies to you, your business, and your calling. Whether you're a coach, an entrepreneur, or just someone with a message to share, this episode will give you clarity on how to put your stake in the ground.
Key Highlights:
Why the Book of Mormon was the first book I ever bought for my collection (and what it’s worth today)
The connection between religious texts and modern marketing movements
How books like Dotcom Secrets created the Clickfunnels community
Why your “heretic message” is what your people are waiting for
How to start writing your book or manifesto (even if you’re not a writer)
This isn’t about converting you to any religion, haha! It’s about understanding the power of putting your beliefs into a book, and how that act alone can change the trajectory of your business and your life.
Want to see my favorite verses about Christ from the Book of Mormon? Grab them in the show notes below.
http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.
Subscribe now to join Russell as he shares his playbook and his passion for growth.