The Business of Sport

A multiple world cup medalist in the sport of Olympic Sailing, and an athlete on the Canada SailGP team, Isabella Berthold also leads a Next Gen Legacy Fund, focused on providing financial support to youth athletes in British Columbia. Isabella is also a professional cyclist, racing a European focused UCI Road Calendar. A former venture capital analyst, Isabella believes that responsible business, is good business. She believes that sport and sustainability can work side-by-side to develop innovative products and business models that drive real change, fast-tracking our journey towards a smaller carbon footprint. Working in Venture Capital around health, Isabella, who captained Canada's  Women sailing in 2024's Americas Cup in Barcelona, is passionate about sustainable cities, and the circular economy.  

From having Olympic Games accreditation at the age of just 4, to leading one of the world's biggest broadcast operations, Ursula Romero has a fantastic story to tell. The daughter of early pioneers in major event broadcasting, Ursula is the CEO of ISB, International Sports Broadcasting. With over 20 years experience providing coverage of global sporting events, Ursula and ISB are now transitioning away from mainstream sports to providing a platform for emerging sports and events.  

Michael Payne has been at the forefront of Sports Marketing for over 40 years, most of that time spent leading and advising on deals around the Olympic Games. Payne has brokered over 25 billion dollars worth of deals and sold his first sponsorship package at the age of just sixteen! He worked alongside all of the great leaders who built the industry – from two decades at the IOC with President Samaranch, and in those early days Horst Dassler of adidas, to over a decade with Bernie Ecclestone at F1 as his right hand person, to now Chairing Volleyball World - a joint venture between FIVB and the private equity group CVC.  Payne already has a Sunday Times - Best Sports Book of the Year (2022) and his latest work - Fast Tracks & Dark Deals, How Sport Became Business and Business Became Sport - is available to order now. It tells the story of how the industry started in the 1970's and looks to the future – focussing on what sport and the business of sport holds in store for the next 50 years.    

Hugo Inglis is a four-time Olympian with New Zealand. For over a decade, he scored goals at the very top of international elite Field Hockey. Nowadays, Hugo is a co-founder of High Impact Athletes (HIA), a global movement empowering athletes to fund the world's most effective climate and social solutions.  Under his leadership, HIA has grown to over 220 athletes across 48 sports and 34 countries, collectively driving almost $2 million in donations, improving almost half a million lives, protecting nearly 7 million animals and mitigating more than 600,000+ tonnes of CO₂e.  Grounded in science, technology, and storytelling, Hugo is committed to turning sport's cultural power into real-world impact.  

Lindsey Eckhouse is the Chief Revenue Officer at Mercury 13, a multi-club ownership group focussed on acquiring controlling stakes in professional women's teams in Europe and Latin America. Lindsey has previous experience in sport with the NFL and Maclaren Racing.