Marnix Heersink, MD, joins Gary Wörtz, MD, and Blake Williamson, MD, MPH, and shares his experiences and philosophy behind building his business in ophthalmology, philanthropy, and more. Dr. Heersink breaks down his career path, from his first practice to his growth in business ventures beyond medicine. He shares advice for young physicians just getting started in practice, and comments on his outlook for the future of ophthalmology.

Joseph Gira, MD, joins Blake Williamson, MD, MPH, and Gary Wörtz, MD, to share his experience with building and growing a business in ophthalmology. He outlines his career history, commenting on his skills for working and collaborating with other doctors and the benefits of working with optometry as a backbone for success. Dr. Gira also describes his experience working in private equity, sharing potential pitfalls and successes for younger surgeons to consider.

Farrell “Toby” Tyson, MD, FACS, joins the podcast to speak with Blake Williamson, MD, MPH, and Gary Wörtz, MD, about the lessons he has learned from expanding his practice. Dr. Tyson shares critical elements to success in expansion, including the value of location visibility, the pros and cons of having an optical shop, and strategies to manage cash flow, drive more revenue, and attract top talent.

In the next installment of how to build a business in ophthalmology, Blake Williamson, MD, MPH, and Gary Wörtz, MD, speak with Rupa Wong, MD, about her experience building her personal brand and business through social media. Dr. Wong shares insights into evaluating how to invest in one’s social media marketing efforts and gives advice for creating engaging, authentic content that resonates with a specific target audience. She also shares tips for launching and building a successful private practice and discusses learning experiences, tips for networking, and more.

Blake Williamson, MD, MPH, and Gary Wörtz, MD, continue this season’s theme of how to grow a business and welcome Brent Saunders, chairman and CEO of Bausch + Lomb, to discuss his experiences in ophthalmology. Mr. Saunders touches on how he defines business success, emphasizing the value of having a great mentor and encouraging young ophthalmologists not to shy away from taking risks.