The Entrepreneurs

• Is solar jet fuel ready for takeoff? Why Swiss and Zürich Airport are turning to sun power

  Synhelion co-founder Dr Gianluca Ambrosetti joins us in Zürich to explain how his team is turning sunlight into usable liquid fuel. He talks about the big name partners backing the technology and why scaling solar-made fuels could transform the aviation and mobility industries without overhauling existing infrastructure.See omnystudio.com/listener for privacy information.

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• Why ‘fake it till you make it’ is terrible for business

  Entrepreneur and Childs Farm founder Joanna Jensen shares how a know-it-all attitude can stall growth and why confidence alone can’t save a struggling enterprise. She discusses lessons from her new book, ‘Making Business Child’s Play: How to Build a Winning Brand’, a practical guide to creating companies that last. See omnystudio.com/listener for privacy information.

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• Nicolas Budzynski on scaling La Petite Maison and why consistency beats awards in luxury dining

  Nicolas Budzynski, the CEO of globally acclaimed French Mediterranean restaurant La Petite Maison, shares his expansion plans and why he keeps his team focused on long-term vision. Plus: A dispatch from Aalto Founder School.See omnystudio.com/listener for privacy information.

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• Elad Yifrach on L’Objet’s expansion into fragrances. And: why ghost hunting is big business in Japan

  L’Objet founder Elad Yifrach talks about the value of materiality in design, smart collaborations and growing a luxury decor brand celebrated for its commitment to craftsmanship. Plus: we meet the boss of Kachimode, a Japanese firm that investigates whether real estate properties are haunted.See omnystudio.com/listener for privacy information.

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• Eureka: Why winemakers and Nasa engineers rely on cork

  António Amorim, the CEO of the world's leading producer of cork, talks about the surprising versatility of the material and its many uses in industries from wine to aerospace and construction.See omnystudio.com/listener for privacy information.

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