99% Invisible

A legendary typeface, a spectacular friendship breakup, and one extremely committed act of revenge.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Articles of Interest host Avery Trufelman joins Roman to tell the incredible story of the American military’s jacket problem: How should the military outfit its soldiers to make them as safe and effective as possible? The answer was the M43 Field Jacket, which not only changed what it meant to be a soldier and look like a soldier, it changed what we all wear every day—in America, and around the world.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every product has to be tested somehow, and sometimes that means finding increasingly creative ways to break it.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is sponsored by Claude. For problems worth solving, get started with Claude at Claude.ai.

If you watched Wheel of Fortune in the 1980s, you probably remember one prize more than all the others: the ceramic Dalmatian. For a brief moment, that prize—perhaps the ultimate useless object—became the mascot for one of America's most popular game shows, appearing on tens of millions of TV screens, night after night, all across the country. But…why? 

Game show historian Adam Nedeff and ceramic Dalmatian owner Terry Eldrige join Roman Mars to tell the story of why audiences loved that dog, and what the fascinating history of game shows—and game show prizes—tells us about the changing definition of the American dream.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, two stories about the strange power of the 1-800 number.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.