Cool Science Radio

Dr. Shannon Boomgarden, Natural History Museum of Utah archaeologist and University of Utah instructor, previews ScienceFest, a new two-day festival featuring hands-on activities, live science demonstrations, research talks and opportunities to meet scientists at the NHMU.

Dr. Aarron Atkinson-Toal explores the psychology and neuroscience behind consumer behavior, revealing how marketing, emotions, personality and social influence shape our spending habits. He discusses his book "Influenced: The Science of Why We Buy" and the hidden factors that guide everyday purchasing decisions.

Powder Watts co-founders Thomas Clardy and Kai Kuck discuss how smart heat tape technology is helping reduce energy use and support power grids. They share the company's progress, its work with Utah utilities and how incentives can help homeowners and businesses save energy.

Mathematician Arthur Benjamin explores how math can reveal winning strategies for games and puzzles, from Wordle and Sudoku to casino games. He discusses his book "How to Win" and how mathematical thinking can help people make smarter decisions beyond the game board.

Former CIA senior executive Steve Hirsch discusses how intelligence professionals assess emerging threats, from biological risks and food security to cyberattacks and artificial intelligence. He explores how leaders can make sound decisions amid uncertainty and prepare for crises that could affect national security.