What you're going to post when you have no content ideas on Instagram & TikTok (& you're busy)
Welcome to WORK! Today I'm giving you 5 content ideas that you can re-use FOREVER on Instagram & TikTok so you never run out of ideas - and of course giving you everything that needs to come across your desk!⸻🎧 LISTEN ON THE PODCAST• Apple: https://apple.co/3OsCVEK• Spotify: http://bit.ly/3CHpmPo• Anywhere else: https://pod.link/1565886767⸻📥 SPONSORED BY BITLYReady to stop guessing and start growing? Turn your links into assets for your business with Bitly's powerful platform for link shortening and analytics.▸ Get started here: https://tess.fyi/youtube⸻⏱️ CHAPTERS✨ MEETING03:20 - 3 questions you need to answer first06:40 - 5 content ideas for IG & TT (+ hooks!)✨ WHAT NEEDS TO COME ACROSS YOUR DESK18:36 - What's trending & content ideas for the week25:44 - Jake Paul is behind the Sora AI memes28:37 - Instagram gets cancelled for new feature31:05 - YouTube launches desktop communities✨ AFTER HOURS32:44 - My messy content creation routine lately⸻🔗 LINKS & RESOURCES• Descript: https://get.descript.com/tess• ClickUp: https://try.web.clickup.com/tess• Riverside: https://riverside.fm/?via=tess-barclay• Rella: https://getrella.com/?via=busyblooming• My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8FSome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸⸻📌 FOLLOW & SHOP• Busy Blooming IG: https://www.instagram.com/busybloomingg/• Tess IG: https://www.instagram.com/tessbarclay/• TikTok: https://www.tiktok.com/@tess.barclay• Shop templates, merch & more: https://www.busyblooming.ca/shop
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Stop trying to be an influencer..you're a CONTENT CREATOR (they're not the same)
Welcome to WORK! Today I'm breaking down the difference between being an influencer and content creator and how to grow differently as each! The difference between the two, the content strategies, end goals, mindset etc. - this has been the BIGGEST change for me that helped me skyrocket my growth 100k+ followers on TikTok in one year after this one mindset switch!⏱️ CHAPTERS & TIME STAMPS00:00 Intro4:50 Influencer vs. content creator: The "spotlight" difference10:11 The content strategy difference & end goals 12:35 Lifestyle influencers 14:13 Yes, there are random creators lol15:35 Sharing personal life vs. personality 17:25 Content ideas & trends!23:01 Instagram rings 25:34 AI content, Meta AI so & Jake Paul AICheck out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay
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The money of content creation: 3 mindsets that are getting in your way to be a full-time influencer
It's time to CLOCK-IN!! Today we're talking about making money from social media & turning it into your full-time job as a content creator/influencer! In this episode, we're unpacking the 3 mindsets that get in the way that I've seen in my journey and in the 600+ content creator calls I've seen over the years - I'm so excited to unpack, let's go to WORK!! Check-out Hostinger to build your custom link in bio: https://hostinger.com/tess (Use code: TESS for 10% off!)CHAPTERS & TIME STAMPS00:00 Intro4:04 The different ways you can make money 7:56 Mistake #1: Obsessing over your passions11:43 Mistake #2: Prioritizing what you "feel like" doing13:01 Mistake #3: Thinking like a creator vs. entrepreneur 17:25 Content ideas for your TikTok & Instagram this week 23:11 Instagram updates: Horizontal video trend & new algorithm 26:49 Getting comfortable feeling messy as a creator33:07 My new Instagram strategy for this month (personal brand vs. BB)#contentcreation #contentcreator #socialmediatips
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ChatGPT is replacing influencers by 2026 if they don't re-brand: Content ideas & what's trending
It's time to CLOCK-IN! Today we're going to work at the Busy Blooming office and unpacking for the week: How to AI/ChatGPT-proof your content strategy, 4 content trends & ideas for your calendar this week, new YouTube platform updates, TikTok ban update/resolution & more! The first 500 people to use my link in the description or scan the QR code will receive a one month free trial of Skillshare! Get started today! https://skl.sh/tessbarclay09251CHAPTERS & TIME STAMPS00:00 Intro4:51 How to ChatGPT-proof your content strategy 14:24 Content trends & ideas 21:25 YouTube launched title testing & communities 24:40 Instagram removing highlights 26:14 TikTok ban resolution27:34 After-hours: Ending Summer 2025 season
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Start creating for what's missing on social media: Content ideas, what's working & TikTok ban update
It's time to CLOCK-IN!! Today we're unpacking everything that needs to come across your desk this week in the world of social media including the TikTok ban happening this week, content trends & ideas for your content calendar, the mindset you need this week in your content strategy, a mini pop-culture chat about the trending new bachelorette & MORE!! SPONSORCheck out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclayCHAPTERS & TIME STAMPS00:00 Intro 3:16 Meeting: Content strategy this week 7:25 Content trends & ideas this week 16:30 Content idea for last week of Summer 18:17 TikTok ban update 19:56 New TikTok features that launched 24:14 New YouTube collab feature 27:16 Mini mental health chat 30:09 Trending: Taylor Frankie Paul Bachelorette #contentcreation #socialmedia #contentideas
Everything that needs to come across your desk this week in the world of social media and content creation! Clock-in with Tess Barclay every Monday to unpack everything from what's trending this week to a new Instagram feature to how to get your sh*t together (without burning out!) to start each week feeling equipped, informed, peaceful & ready in the world of social media & content creation!
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