Busy Blooming with Tess Barclay

There are only 8 weeks left of 2026 so it's time to CLOCK-IN!!! Today I'm unpacking two content strategies we can follow across Instagram, TikTok & YouTube - I can't WAIT!
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🎧 LISTEN ON THE PODCAST

• Listen on Apple: https://apple.co/3OsCVEK

• Listen on Spotify: http://bit.ly/3CHpmPo

• Listen anywhere else: https://pod.link/1565886767
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📥 SPONSOR

Thanks to Storyblocks for sponsoring this episode! Save on an annual plan through my link: https://www.storyblocks.com/tessbarclay
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⏱️ CHAPTERS & TIME STAMPS

(00:00) Intro & sponsor

(02:28) Strategy #1: The 70/20/10 content strategy

(04:03) Before you start: nail your foundation

(04:47) 70%: Series #1 (evergreen)

(06:18) 70%: Series #2 (timely & trending)

(07:02) How to come up with series ideas

(07:59) 20%: Shareable content

(09:03) 10%: Deeper connection content

(09:51) Make it something only YOU could say

(10:57) Strategy #2: The weekly theme strategy

(12:50) Weekly theme examples + cross-promoting

(13:48) Weekly theme thought starters

(14:50) Recap: which strategy should you pick?

(15:07) Giving yourself breathing room at the end of the year

(15:48) Housekeeping: Interviews & NYC event

(17:00) Outro
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🔗 LINKS

• Busy Blooming HQ: https://tess.fyi/hq-yt

• Descript: https://get.descript.com/tess

• ClickUp: https://try.web.clickup.com/tess

• Riverside: https://riverside.fm/?via=tess-barclay

• Rella: https://getrella.com/?via=busyblooming

• My content creator essentials: https://www.amazon.com/shop/tessbarclay

• My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay
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Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸
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📌 FOLLOW US

• Busy Blooming IG → https://instagram.com/busybloomingg

• Tess IG → https://instagram.com/tessbarclay

• TikTok → https://tiktok.com/@tess.barclay
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Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

Today we're unpacking the most unfiltered mindset we all need to make millions through our businesses without needing millions of followers and we have THE Gabrielle Scout in the Busy Blooming office today (AHH!) ✨ We're talking mental health building your vision, the power of podcasting, the messy behind-the-scenes of pivoting and MORE!!

📥 SPONSOR
Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

🔗 CONNECT WITH SCOUT
Instagram: https://www.instagram.com/gabriellescoutmaio
Scout’s Agency: https://scoutsagency.com
Scout’s Agency on Instagram: https://www.instagram.com/scoutsagency
REVUE newsletter (Substack): https://revuewoman.substack.com
REVUE magazine on Instagram: https://www.instagram.com/revuewoman
Podcast: REVUE by SCOUT (Apple Podcasts / Spotify)

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⏱️ CHAPTERS & TIME STAMPS
00:00 Intro & Sponsor
03:15 Entrepreneurship is the biggest personal development game
06:05 Detaching your self-worth from views
07:45 Zooming out: Stop letting a bad post ruin your week
09:12 The 300-view TikTok that booked a $10,000 client
10:45 When to push through vs. when to pivot your business
12:15 Knowing when an era is ending (and the pain of walking away)
15:05 The trap of waiting for "alignment" & doing the shit work
16:48 The exact thing you’re afraid to post is your superpower
18:15 The truth about pricing: "Money is not real"
19:35 How to incrementally raise your rates without survival panic
20:40 Why women struggle to talk about money
24:00 Being an ambitious woman & an ambitious mom
26:15 The viral motherhood backlash & lowering the bar
28:10 The duality of motherhood and entrepreneurship
31:05 Making seven figures with only 6,000 Instagram followers
33:00 Why podcast guesting is the ultimate high-ROI PR strategy
36:15 How to turn one podcast interview into weeks of content
39:45 What makes a successful podcast heading into 2027
42:15 Redefining success: Would you rather have followers or revenue?
44:20 Inside The Placement Studio: The new era of podcast tours
47:00 Holding grief, joy, and bipolar disorder with grace
48:40 The uncurated truth behind "glamorous" social media photoshoots

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🔗 BUSY BLOOMING LINKS
Busy Blooming HQ: tess.fyi/hq-yt
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

🎧 LISTEN ON THE PODCAST
Listen on Apple: https://apple.co/3OsCVEK
Listen on Spotify: http://bit.ly/3CHpmPo
Listen anywhere else: https://pod.link/1565886767

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US
Busy Blooming IG → https://www.instagram.com/busybloomingg/
Tess IG → https://www.instagram.com/tessbarclay/
TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#socialmediagrowth #socialmediagrowth

Today we have Alyssa (@InspiredMediaCo.) in the Busy Blooming office! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261

🎟️ BUY TICKETS TO THE NYC EVENT ON NOV 5: https://getrella.com/future-of-social

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➡️ CONNECT WITH ALYSSA
Instagram: https://www.instagram.com/inspiredmediaco
TikTok: https://www.tiktok.com/inspiredmediaco
Join the Mini-Mind (use code CREATOR50 for 50% off): https://minimind.inspiredmediaco.com/home
Alyssa's Podcast: https://open.spotify.com/show/5j0ZpvH5pLfzP7Ba5RrRM6?si=srACucltQrO-F1E_kQ-vUA&utm_source=copy-link

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🎧 LISTEN ON THE BB PODCAST
Listen on Apple: https://apple.co/3OsCVEK
Listen on Spotify: http://bit.ly/3CHpmPo
Listen anywhere else: https://pod.link/1565886767

📥 TODAY'S SPONSOR
The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261

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⏱️ CHAPTERS & TIME STAMPS
00:00 Intro & sponsor
03:42 - What Is YOU-CODED CONTENT® Content Strategy?
05:35 - How to Find Your Niche: The "Authentic Brand" T-Chart Exercise
08:28 - What Is a LIFESTYLE PILLAR®? (How to Be Memorable on Socials)
12:09 - Examples of LIFESTYLE PILLAR®: Accessories, Pets & Aesthetics
15:27 - UNSELFISH CONTENT® Strategy for Vlogs & Lifestyle Creators
18:43 - How to Tell Engaging Stories in Vlogs: Creating Conflict & Tension
22:43 - How to Create a SIGNATURE STYLE SERIES® That Converts
25:59 - Trending Formats vs Original Content: The "Big Yellow Text" Epidemic
27:38 - Stop Chasing Views: Growing an Account vs Growing a Brand
32:31 - How to Attract High-Paying Clients Without Going Viral
36:40 - The Future of the Creator Economy (Brand Equity & Digital Wealth)
40:00 - Social Media Predictions: What Formats & Strategies Will Last
41:30 - Are Content Coaches Scammers? Navigating Cringe & Building Trust
48:14 - Creator Business Tech Stack: GoHighLevel vs Traditional Websites
51:00 - Why It’s Not Too Late to Start: Finding Your Core Medium
53:33 - Overcoming the Fear of Failure & Perfectionism
56:30 - Where to Find Alyssa & Outro

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🔗 LINKS
Busy Blooming HQ: tess.fyi/hq-yt
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US
Busy Blooming IG → https://www.instagram.com/busybloomingg/
Tess IG → https://www.instagram.com/tessbarclay/
TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#socialmediatips #contentcreation

Let's talk about the behind-the-scenes of the BUSINESS of social media!! Today this episode is so out of my comfort zone and I had to ZOOMIES filming it but here we are 🤸‍♂️ We're covering how to make money on social media, how much influencers make, my brand deal income & more!!

Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

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⏱️ CHAPTERS & TIME STAMPS
00:00 – Introduction & my credentials (lol)
03:37 – How much money do creators make?
09:41 – How much was your biggest brands deal?
11:56 – How much should creators charge for brand deals?
15:50 – How to actually get brand deals
17:20 – How much to make before quitting 9-5?
19:18 – What is the fakest part of the influencer industry?
20:24 – Have you ever had unstable income?
24:49 – What do you do when a brand deal flops?
28:17 – Do creators ever panic about low views?
29:32 – Are all influencer friendships fake?
30:13 -- Are influencer events actually fun?
32:45 – Who Works at Busy Blooming and what's it like working with your husband?
37:35 – How much do you actually work every week?

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🔗 LINKS
Busy Blooming HQ: tess.fyi/hq-yt
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US
Busy Blooming IG → https://www.instagram.com/busybloomingg/
Tess IG → https://www.instagram.com/tessbarclay/
TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#branddeals #influencers #socialmediatips

Let's get MONETIZEDDD, MONETIZED 🎶 Today we're unpacking how to get monetized on Youtube before the requirements change in February 2027 - everything from thumbnails to titles to brand ideas - I can't wait to unpack!
The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay08261

00:00 Intro & what I'm doing to help you get monetized 4:10 The 5 "departments" of creators on YouTube 6:44 The winning style of YouTube right now 10:53 Should you be on YouTube more than TikTok?13:22 Do you need to script videos & how? 16:52 YouTube description box template 17:39 The thumbnail & title formula for 2026 20:11 How much to post on YouTube? 21:29 Is YouTube more lucrative than other platforms? 23:18 Do you have to niche down on YouTube? 24:14 How do you build a personal brand on YouTube? 29:00 How do you post sustainably, but stay relevant? 33:06 Should you create for the algorithm or yourself? 28:16 How do you get over feeling embarrassed? 40:09 How do you build a community, not just a following?

#youtubetips #youtubemonetization #youtubegrowth