Busy Blooming with Tess Barclay

It's time to clock-in to our monthly CONTENT THERAPY!! Creating content on social media is so deep and we're diving into voicenotes & questions all about the deep, human, real, unfiltered side of building your dream!

JOIN HQ: https://www.busyblooming.ca/hq

Download the FREE LinkedIn Creator Marketing Report & Playbook from Hubspot here: https://clickhubspot.com/cf8abe

Welcome to WORK!!!! 💅🏻 Today we're kicking off the month with our state of social media to unpack what's working, what's happening, platform updates, social media news & more! Thanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclay
Busy Blooming HQ: https://www.busyblooming.ca/hq

It's TIME to clock-in!! We're kicking-off a new instalment at the office of monthly content strategies!

Join HQ: https://www.busyblooming.ca/hq

Time stamps
00:00 Intro
3:29 Overview of the strategy & HQ
5:02 Let's BEGIN!! I know the intro is long I had things to SAY lol
13:46 Outro & chat
Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

Welcome to WORK!! Today we're sitting down with @alexis_barber to dive into the unfiltered behind the scenes of the creator economy!

🔗 CHECK OUT ALEXIS:
Substack: Too Smart For This (https://toocollective.substack.com/)
Instagram: @alexisbarber
TikTok: @alexisbarber_
YouTube: https://www.youtube.com/@UC7-YnRrflV9g6nLMWUkwDtA

🎧 LISTEN ON THE PODCAST
Listen on Apple: https://apple.co/3OsCVEK
Listen on Spotify: http://bit.ly/3CHpmPo
Listen anywhere else: https://pod.link/1565886767

📥 SPONSOR
Thanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclay

⸻

⏱️ CHAPTERS & TIME STAMPS
0:00 Intro
4:00 Creators drive more culture than legacy media
6:20 The state of the creator economy in 2026
9:48 The best formula for a successful creator in 2026
12:21 Viewing yourself as a startup as a creator
15:07 The years you spend building the wrong thing
18:02 How to build a cohesive brand without being "niched down"
23:00 Long form content & how to grow on Substack
31:38 The biggest misconception about YouTube right now
33:44 The truth about thumbnails & titles from inside YouTube
36:38 Can you grow from vlogs on YouTube in 2026?
39:01 Should you be doing YouTube Shorts?
46:48 Does YouTube actually push small creators?
50:15 How to make social media your 9-to-5: 3 pillars
56:47 Alexis's Creator Essentials group cohort
1:03:00 Outro & Thank you!!

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🔗 LINKS
Busy Blooming HQ: https://www.busyblooming.ca/hq
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay
Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US
Busy Blooming IG → https://www.instagram.com/busybloomingg/
Tess IG → https://www.instagram.com/tessbarclay/
TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#creatoreconomy #socialmedia #youtubegrowth

Welcome to WORK!! Today we're clocking in for a content therapy meeting chatting about ALL things social media, content creation, growing in 2026, mental health, success, sharing your personal life & more!! Special Xero offer: Get 90% off for 6 months using this link. Terms & Conditions apply.* https://referrals.xero.com/p9bgvx98mnw2

0:00 Intro3:56 How to start from scratch on social media in 2026? 10:28 How do I stay consistent when my mental health isn't?15:49 How do I re-brand without losing followers? 18:47 When are you successful as a creator & how to stay content when you're so far away from your goals? 23:37 What do I do when I don't like the product a brand sent me? 25:03 How to post more when I want to spend less time on social media?27:33 How to deal with cringe when people I know follow me? 29:33 How to grow on social media when my life is boring? 32:44 How to grow a personal brand without sharing my personal life? 36:44 How to deal with comparison as a content creator? 39:25 How to make a series unselfish? 42:06 HQ pricing update!!