Build Your Tribe | Grow Your Business with Social Media

In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content.

Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to new viewers. He then explains the evolution of gear—from starting with a phone and basic tools to upgrading over time—and why your equipment matters less than your strategy early on.

Next, Brock breaks down the role of building a team, including the four key hires that made the biggest difference: an editor, thumbnail designer, channel manager, and sponsorship manager. He also shares practical advice on hiring, including starting small, testing with short trial periods, and using AI tools or beginner talent to reduce risk.

Finally, he covers the most important factor: your content. Brock explains why packaging is everything—thumbnail, title, and the first 60 seconds—and how to approach each one strategically. This includes thumbnail design tips, title optimization using tools like VidIQ, and how to structure your opening to keep viewers watching. This episode is focused on building a repeatable system for growth and understanding what actually drives subscribers on YouTube.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell


Watch: https://youtu.be/i7x1DOQCVxc?si=oAuic4TO2xUAGgTA


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000608764259

Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson

In this episode, Brock Johnson  breaks down the best Instagram marketing strategy for small businesses in 2026 and explains how to generate more clicks and sales—even if your current “sales posts” are underperforming. He focuses on the two factors that actually impact revenue: your strategy and the tools you use.

Brock walks through what’s no longer working, including relying on “link in bio,” generic graphics, feature-based messaging, and inconsistent selling. Then he shows what to do instead: using DM automation to drive conversions, creating hyper-engaging content (either raw and real or polished and cinematic), and using creative formats like scavenger hunts, hook swaps, and clones to capture attention.

Brock also covers how to shift from feature-based to benefit-based selling, why genuine selling outperforms scripted approaches, and how increasing your frequency of selling—without feeling pushy—leads to better results. This episode is focused on practical changes small businesses can make to improve conversions and turn Instagram into a consistent sales channel.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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🎯 DM Brock “Swap” @Brock11Johnson On Instagram for Hook Swap Library (40+ videos)

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💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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1 Million Followers in 2026 - My *EXACT* Instagram Strategy


Watch: https://youtu.be/twZUZCoazjw?si=1p8-oXceF37WBWYy


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000744807261

Get WAY MORE Leads and Sales on Instagram with DM Automation


Watch: https://youtu.be/wDWx66wCJOQ?si=ktHTWG7eqss5TVsF


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000637034586

Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down 16 easy Instagram Reels ideas that are proven to go viral. These are simple, repeatable formats you can use to increase views, boost engagement, and grow your audience without overcomplicating your content.

Brock walks through a wide range of Reel styles, including visual tricks like iPhone zoom and hidden messages, interactive formats like scavenger hunts and emoji puzzles, and high-performing concepts like reaction videos, award-style Reels, and “dude with a sign” content. He also covers storytelling-driven formats, humor-based ideas, and emotional triggers that consistently perform well.

Throughout the episode, Brock highlights key strategies like hook swaps and outro swaps, showing how small changes in structure and framing can significantly improve retention and performance. This episode is focused on giving you plug-and-play Reel ideas that are easy to execute and aligned with what’s currently working on Instagram.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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💥 Related Links:

🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos)

🎯DM “PlayStation” @Brock11Johnson for Reel Graphic

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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The Attention Formula: How To Make Addictive Reels (Step by Step)


Watch: https://youtu.be/igV6Ll8c7lI?si=I2TxCzgOjv6Qe6oW


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763234300

Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching.

Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video.

Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable.

Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase engagement, and create short-form videos that consistently perform.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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💥 Related Links:

🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos)

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💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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My *Exact* System For Getting 10M Views EVERY Month


Watch: https://youtu.be/LU_c530SrzE?si=AR_8wJkSRVUN7mTH


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000758194351

Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually.

Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track trending audio, aggregate audience questions from comments and DMs, and generate weekly performance recaps so you can make better decisions based on your data.

He also walks through more advanced use cases, including building a swipe file of high-performing content, creating a living brand voice document, drafting partnership outreach messages, and using Claude with tools like ManyChat to qualify DMs. This episode focuses on turning AI into a system that supports your content strategy, improves efficiency, and helps you grow faster on Instagram.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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💥Related Links:
Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK

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Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson