The StoryBrand Podcast

A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story?
 
In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift changes everything. He shows how to talk about your customer's problem, communicate why you care, prove you can help, and make the next step clear. Don also shares simple website tests to help customers quickly understand what you offer and why it matters. Tune in to create messaging that drives more sales.
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please everyone get ignored. When a company doesn't stand for anything, customers have no reason to care. The brands people truly love give customers something bigger than a product. They create a sense of identity, belonging, and trust. People start to feel like they are part of something. And when that happens, customers stick around, tell their friends, and defend the brand.
 
So what makes people care enough about a brand to proudly stand behind it? In this episode, Donald Miller explains the psychology behind brands that develop loyal, cult-like followings. He shares examples from brands like Milwaukee Tool and RRL to show how strong brands attract loyal customers by clearly standing for something and pushing back against an enemy. Don also looks at public figures like Bernie Sanders, Donald Trump, and Taylor Swift to explain how strong beliefs, clear identity, and shared rituals build devoted communities. Tune in to learn how taking a clear stand can turn your customers into loyal evangelists of your brand.
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

Today's replay is about how to use AI and story to grow your business. We all know AI can help you create content faster. But speed alone won't make your message work.
 
You still need a clear story, a strong strategy, and language that connects with real customers. In this episode, you'll learn how to combine AI with the StoryBrand framework so your marketing and messaging is faster, clearer, and more effective.
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

Welcome back to the StoryBrand Replay series as we dive into another episode very much worth revisiting. Today's replay is about the five soundbites every business needs.
 
The truth is, customers don't remember paragraphs of information. They remember short, sticky, repeatable phrases. We call those soundbites. And when you know how to create those soundbites, your marketing gets sharper across your website, emails, sales conversations, and socials.
 
In this episode, you'll hear the framework behind 5 soundbites that helped one company make millions, and how you can use the same approach in your own business.
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

This summer, we're revisiting a handful of our most valuable StoryBrand Podcast episodes to help you clarify your message so you can grow your business. Today's episode is about your elevator pitch.
 
Most people explain what they do in a way that's either too long, too confusing, or too focused on themselves. But when you can clearly explain what you do in one sentence, people understand your value faster. They get it. In this replay, you'll learn how to create an elevator pitch that makes people lean in, ask questions, and remember your business long after the conversation.
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand