Inside the Fourth Edition of Frieze Seoul with Andy St Louis
While much of the Western art world was focused on the Armory Show, all eyes in Asia turned to Seoul, where Frieze Seoul returned for its fourth edition. With the caliber of galleries participating, many now see it as a fair that rivals, and perhaps even surpasses, the Armory in importance. To unpack this year’s edition, host Adam Green is joined by Andy St. Louis, a Seoul-based art critic, curator, and the newly appointed director of Frieze House Seoul. We discuss how Frieze Seoul has positioned itself within the Korean art market, how the gallery mix has evolved since its debut, and what the atmosphere was like at this year’s fair. Andy also shares insights on the most noteworthy sales and offers his perspective on what the next chapter could look like for Frieze Seoul as it solidifies its place on the global art calendar.
--------
20:48
--------
20:48
Daniel Cassady of ARTnews on the Armory Show and the Market’s Fall Outlook
In this week’s episode of the ArtTactic Podcast, host Adam Green speaks with Daniel Cassady, art business reporter for ARTnews, about the mood at the Armory Show and what it signals for the fall season. They discuss whether the atmosphere felt more upbeat than the recent headlines of gallery closures, why it’s important to understand the nuances behind those closures, and how this year’s fair offered more thoughtful conversations between collectors and galleries rather than the frenzied sales of past editions. Daniel also shares insight into the types of works drawing the strongest demand, which are proving harder to place, and whether this edition shifted perceptions of the Armory’s polarizing reputation, ultimately offering a snapshot of where the market stands heading into the busy months of auctions and fairs.
--------
19:02
--------
19:02
Rethinking Art Fairs with First Thursday’s Callum Hale-Thomson
In this week's episode of the ArtTactic Podcast, host Adam Green speaks with Callum Hale-Thomson, founder of First Thursday, about The 2025 Art Fair Report, a new survey capturing galleries’ candid views on the state of art fairs. They discuss why many galleries feel the current model is unsustainable, what’s driving weak returns on investment, and why fairs remain central despite rising costs and slowing sales. The conversation also explores how galleries are rethinking their fair strategies and what alternative ideas are emerging to create a more sustainable future for art fairs.
--------
18:30
--------
18:30
Jo Lawson-Tancred of Artnet News on How Emerging Artists Can Get Noticed
In this episode of the ArtTactic Podcast, host Adam Green speaks with Jo Lawson-Tancred, News Reporter at Artnet News, about her recent article offering practical advice for emerging artists. Jo shares insights from curators and successful artists on why visibility remains such a challenge even in the age of Instagram, the importance of adopting an entrepreneurial mindset, and what makes a professional presentation stand out. The conversation provides valuable guidance not only for artists starting their careers but also for anyone interested in understanding the dynamics shaping the art world today.
--------
18:03
--------
18:03
Emeline Salama-Caro on Expanding the Legacy of Robert Indiana
In this week's episode of the ArtTactic Podcast, host Adam Green speaks with Emeline Salama-Caro, director of the Robert Indiana Legacy Initiative. Founded in 2022 by her family following the artist’s passing, the Initiative is dedicated to expanding awareness of Robert Indiana’s work beyond his iconic LOVE sculpture. Emeline discusses the unique structure of the Initiative, how it differs from a traditional artist estate, and the motivations behind its creation. She also reflects on the legal complexities surrounding Indiana’s final years, the challenges of stewarding an artist’s legacy posthumously, and how the Initiative is reintroducing his broader practice to today’s collectors and institutions. The episode also highlights Indiana’s current exhibition in New York at Pace Gallery (who represents worldwide the Robert Indiana Legacy Initiative).
The ArtTactic Podcast, the leading podcast on the art market, covers a wide range of topics from art investment to general topics about the global art market industry. Each episode features an in-depth interview with a key art market figure.