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30 Minutes to President's Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski
30 Minutes to President's Club | No-Nonsense Sales
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  • 20+ Cold Email Templates That Actually Get Meetings | Objections, Follow-Ups, Re-Engagement
    Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes. Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry. If you don’t have a system, cold email becomes a grind with diminishing returns. If you do, it becomes your most consistent pipeline lever. — Tired of sending cold emails and getting ghosted? This sneak peak module of our Cold Email Course: The Reply Method for Double Digit Replies gives you 20+ proven cold email templates that reps use to turn replies into meetings. You’ll learn: What to do immediately after a “not interested” reply How to follow up after someone says “sure” but never books A subtle framework for beating the competition without pitching The exact message to revive cold or closed-lost opportunities Low-friction calendar strategies that boost show rates Download the cold email course template pack: https://www.30mpc.com/blog/30mpcs-cold-email-course-template-pack 🚨Get $50 off the full Cold Email Course: The Reply Method for Double Digit Replies Built with data from 85M+ emails. Trusted by reps at Gong, Zoom, and Shopify. 👉 https://www.30mpc.com/course/cold-email-course
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  • We Analyzed 85 Million Cold Emails: This is How You GUARANTEE Replies | Sell Playbook
    Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes. Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry. If you don’t have a system, cold email becomes a grind with diminishing returns. If you do, it becomes your most consistent pipeline lever. — We analyzed 85 million cold emails with Gong to find what actually gets replies in 2025. In this episode, Nick and Jason break down the exact cold email structure, CTAs, and personalization tactics top reps are using to book more meetings. 🎙️ ACTIONABLE TAKEAWAYS: Use The Reply Method framework: 4-sentence emails under 100 words outperform longer messages—make it skimmable, mobile-first, and frictionless to reply. Avoid pitch language: Buzzwords and product-first copy reduce replies by up to 57%. Lead with problems your buyer already cares about, then layer in social proof. Personalize to the company or activity: Personalization = 5x replies, but not all types are equal—company and activity-based personalization outperform personal trivia. Offer something valuable in your CTA: Replace “Are you free?” with a compelling offer—benchmarking, expert insights, or 1:1 value that justifies a meeting even if they don’t buy. RESOURCES DISCUSSED ChatGPT Prompts + Cold Email Course $50 off (discount auto applied at checkout) Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides
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  • Cold Email Strategy That Books 8x More Meetings (Even in 2025): The Reply Method
    Cold email used to be a reliable way to fill your pipeline. But today? You send 1,000 emails and get 2 replies—if you’re lucky. So does cold email still work? The harsh truth is that top reps are still booking 8x more meeting with cold email. And this course shows you how. 📬 The Cold Email Course: The Reply Method for Double Digit Replies Built with data from 85M+ emails and used by top reps at Gong, Zoom, Shopify, and more, this course breaks down the new rules of outbound. You’ll learn how to: Stop wasting time on personalization that doesn’t get seen Write cold emails that actually get replies Build offers your prospects want to meet about Design sequences that drive double-digit contact rates This is the playbook top reps are running right now. Get $50 off the course until 7/25: https://www.30mpc.com/course/cold-email-course
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  • How Top Sales Leaders OWN Negotiations Without Owning the Deal | Lead Ep. 325 | Maryana Kessel
    4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Maryana Kessel shares a masterclass on how elite sales leaders drive revenue by staying deal-close, asking hard questions, and building trust across every stage of the enterprise sales cycle. 🎙️ ACTIONABLE TAKEAWAYS: Lead from the Front: Maryana emphasizes being present in deals, not as a “super rep,” but as a strategic leader who earns respect by staying close to customers and reps. When in Doubt, Get on a Plane: Big deals get unstuck in person. Face-to-face time with buyers breaks down barriers and uncovers the real story behind stalled negotiations. Forecast with Evidence, Not Hope: Deals don’t hit the forecast without executive alignment, a redline back, and a clear go-live timeline. Anything else is just noise. Build a weekly report of key meetings, and proactively ask reps critical questions about their biggest deals. Use this to decide where to engage directly and ensure rep readiness. MARYANA’S PATH TO PRESIDENT’S CLUB: VP of Sales and Partnerships @ Latent Enterprise Sales Director @ Modern Health Enterprise Sales Director @ Flexport RESOURCES DISCUSSED 4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides
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  • How Great Sales Leaders Drive Deals (Without Micromanaging) | Bite-sized Tactics
    Let’s be honest, sales is hard and leadership makes or breaks the culture on your team. Maryana Kessel (VP of Sales @ Latent) shares how she leads with transparency, energy, and impact—without turning into a “super rep” who takes over deals. You’ll learn: How to turn tough moments into team-wide teaching opportunities The right way to stay close to deals without disempowering your reps Why maintaining “good vibes” is a leadership skill (especially when things get hard) Want your team to book more, close more, and feel more supported? This is your blueprint. RESOURCES DISCUSSED: Join our weekly newsletter - https://hubs.li/Q02NJQ8p0 Things you can steal - https://linktr.ee/30mpc_youtube Save $50 on any 30MPC course with code “YOUTUBE” - https://www.30mpc.com/courses
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Acerca de 30 Minutes to President's Club | No-Nonsense Sales

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).  Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show… Get ready, you're going to President's Club.
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