#529 - How to Win Enterprise Deals with Compelling Events (Not Volume) | Luke Floyd
Luke’s CE Hypothesis Template
Luke Floyd breaks down how he stopped “spraying and praying” and started winning large enterprise deals by tracking where urgency already exists. Instead of chasing logos or building volume-based cadences, he prioritizes the 20 accounts most likely to face a compelling event, builds horizontal plays that don’t sound generic, and positions himself “on the bench” before the need arises. Learn how to filter your territory like an investor, predict where opportunity will occur, and become the first call when timing hits. If you want to generate pipeline without brute-force activity—and win larger deals faster—this is the framework.
These Courses Will Get You to President’s Club
👥 Leadership Course: https://bit.ly/4o8KtMT
📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube
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#528 - Live Cold Calls: How Many Meetings Can The #1 Sales Trainer Book?
Jason hits the phones to prospect into sales and enablement leaders, sharing his live approach between each call.
With a 30% connect rate (thanks to Titan X) and 11% conversion, you'll see how Jason handles objections, switches messaging mid-call, and learns in real time.
Think cold calling is hard?
Try doing it live for 90 minutes, under studio lights, in a room with no AC, with a crowd listening to every single word you say.
That’s what the #1 outbound sales trainer, Jason Bay, did to prove he can do more than *teach* cold calling — he can actually get on the phones and *do* it himself.
We rolled the cameras, loaded a list of exclusively executive level prospects he’d never met, and let the chaos unfold.
You’ll hear how he structures his cold calls, adjusts messaging on the fly, and reflects on what could be improved after each conversation. Includes practical takeaways for improving connect rates, objection handling, and setting meetings with senior buyers.
✅ Get the Outbound Bundle (scripts + cold email guide): https://www.30mpc.com/course/cold-email-course
🎯 Start a TitanX pilot and we'll match your credits up to 5,000: https://titanx.io/?fpr=30mpc
⏱️ VIDEO CHAPTERS
00:11 – Cold Call Strategy & Setup Explained
03:00 – Handling “No” on a Permission-Based Opener
04:15 – Personalization Tip: Use Preferred Names
10:44 – How to Leave a Value-Driven Voicemail
14:12 – Reusing Research for Multiple Contacts
17:10 – Testing the “Heard Our Name Tossed Around” Opener
18:00 – Why You Should Always Leave Voicemails
22:27 – How I Booked the Meeting: Breakdown & Key Moves
23:00 – Turning Objections Into Value Hooks
24:00 – Confirming Calendar Invites to Prevent No-Shows
26:30 – Stats Recap: 30% Connect Rate, 11% Conversion
27:10 – What I’d Do Differently Next Time
28:00 – Final Sales Tips + Resource Links
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#527 - The Sales Process Elite Reps Use (And You Don’t)
Get the full playbook (60 minute video masterclass) 100% free right here: https://www.pipedrive.com/en/30mpc-masterclass
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Deal velocity is a huge driver of win rates, which is why Armand and I partnered with the easy and effective CRM, Pipedrive, to film a 60 minute video masterclass that covers all of the different ways that you can drive velocity in each individual stage of your sales process.
Literally, from opening call all the way to contract review, we documented our favorite tactics in this Pipedrive and 30MPC masterclass, which you can get for free right here: https://www.pipedrive.com/en/30mpc-masterclass
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Most reps think progress = meetings. Discovery, demo, proposal…❌
In this video, we break down why traditional sales stages like "Discovery → Demo → Power" are actually slowing your deals down — and what top AEs do instead to accelerate pipeline velocity.
Learn the stage-based mindset, how to combine exit criteria, and stop wasting time with meetings that don't move the deal forward.
✅ You'll walk away knowing:
* The 5 critical sales stages — and what *actually* matters in each
* Why meeting ≠ progress (and what to track instead)
* How to combine sales stages to close faster
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#526 - The Ultimate Cold Calling Q&A: 16 Questions to Book Your Next Meeting
From Armand Farrokh and Nick Cegelski, the duo behind the 50,000-copy best-selling cold calling book, this episode breaks down the exact playbook top reps use to consistently book meetings. Learn the highest-converting openers, how to tailor context to any persona, the tactics they use to disarm prospects, and the triple-bypass method for getting past gatekeepers. You’ll also get strategies to avoid spam-tagging, boost connect rates, and keep momentum high during every dial block.
Timestamps:
00:01 Current top cold call opener (Tailored Permission)
03:33 Adjusting your opener for CFOs and senior decision-makers
04:43 How to make prospects laugh & break telemarketer resistance
07:26 Triple Bypass: Getting past gatekeepers without sounding salesy
09:49 How much research to do before each cold call
12:12 Blind vs researched dialing: Which books more meetings
13:35 Handling “call me later” and “I’m too busy” objections
16:10 When to leave voicemails (and the voicemail that doubles replies)
17:15 Should you double dial? Smart tactic or spam trigger?
18:29 Tools to speed up dialing and increase conversations
19:10 How to boost cold call connect rates (4 proven tactics)
21:03 Getting accurate phone numbers using data waterfall
22:27 How to prevent no-shows after the meeting is booked
23:32 What to say when someone says “cold calling doesn’t work”
24:59 The fastest way to instantly improve your cold calls
26:22 How to stay confident during a cold call losing streak
27:22 Most memorable cold call stories (good and bad lessons)
These Courses Will Get You to President’s Club
👥 Leadership Course: https://bit.ly/4o8KtMT
📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5
Get More Tactics:
Cold Calling Sucks (And That’s Why it Works)
Join our weekly newsletter – https://hubs.li/Q02NJQ8p0
Things you can steal and use today – https://linktr.ee/30mpc_youtube
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#525 - Why Executives Ignore Your Sales Pitch (And How to Fix It Fast) | Nate Nasralla
Buy "Brief and Brilliant' Here
Turn executive meetings into closed deals with Nate Nasralla’s 4-sentence framework, one-page business case, and proven tactics to speak the language of leadership and win buy-in fast.
🎙️ACTIONABLE TAKEAWAYS:
• Build a 4-Sentence Soundbite: Use Nate’s formula — Because of [shift], now’s the time to [act], to avoid [risk], and unlock [reward] — to frame every deal in language that resonates with decision-makers.
• Create a One-Page Business Case: Summarize the priority, problem, approach, outcome, and investment on a single white page using their metrics and internal language — not your logo or jargon.
• Write “Through” Your Champion: Every email should be forwardable. Write so your internal contact can easily share your message up the chain with clarity and confidence.
• Run Executive Meetings Like a Pro: Set a clear objective, use soundbites as anchors, get problem agreement first, and drive the meeting toward a single decision or blocker removed.
RESOURCES DISCUSSED:
One Page Business Case
Acerca de 30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.