Marketing School - Digital Marketing and Online Marketing Tips

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares strategic adjustments that can lead to improved profitability and outlines effective pricing strategies to achieve desired margins.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (00:58) Understanding the Interconnectedness of Agency Operations (02:53) The Cycle of Insolvency in Agency Growth (06:06) Core Financial Metrics for Agency Profitability (09:02) The Importance of Delivery Margin (11:47) Key Metrics to Track for Agency Success (14:51) Improving Delivery Margin: Strategies and Insights (18:15) Leveraging Average Cost Per Hour for Profitability (28:01) Understanding Key Metrics for Agency Success (33:11) The Importance of Utilization in Agency Operations (39:46) Maximizing Profitability Through Strategic Adjustments (45:08) Navigating Pricing Strategies for Better Margins Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2880, Eric Siu and Neil Patel discuss the nuances of LLM optimization versus SEO results, highlighting the overlap between Perplexity results and Google rankings. They discuss the potential acquisition of Perplexity by Google and the shifting dynamics in social media usage among marketers.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Understanding LLM Optimization and SEO Results (03:00) The Future of Perplexity and Google (05:23) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2879, Eric Siu and Neil Patel discuss the recent trend of companies like Toyota, Walmart, and Target cutting back on Diversity, Equity, and Inclusion (DEI) initiatives. He emphasizes the importance of meritocracy in hiring and the need for cultural fit within organizations.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Shift in DEI Initiatives (03:00) Meritocracy vs. DEI: A Business Perspective (05:49) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

In episode #2878, Eric Siu and Neil Patel discuss the recent legal ruling against Elon Musk's $56 billion pay package, despite shareholder approval. They explore the implications of such legal decisions on business operations and the broader context of public figures in the business world, contrasting Musk's visibility with the anonymity of other successful entrepreneurs. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Elon Musk's $56 Billion Pay Package Controversy (02:53) The Impact of Legal Decisions on Business (05:45) The Dichotomy of Public Figures: Elon Musk vs. Anonymous Wealth (06:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu