What Partnering Can Be a Better Form of Marketing?
In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing.
TIME-STAMPED SHOW NOTES
(00:00) The Power of Partner Marketing
(04:34) Teaching vs. Doing in Leadership
(07:39) High-Stakes Podcast Sponsorships
(10:05) Viral Marketing and Ethical Boundaries
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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19:22
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19:22
How to Produce Content at Scale With Podcasting, Content, and Webinars
In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons of personal branding, and reflect on the ideal level of fame in business while juggling family life, productivity, and recruiting top talent.
TIME-STAMPED SHOW NOTES
(00:00) Podcasting for Content at Scale
(01:15) Long-form Sessions for Short-form Clips
(03:09) Webinar Experiments and Lead Quality
(06:22) Webinar ROI and Promotion Strategy
(08:32) The Value of Revenue vs. Vanity Metrics
(10:03) Navigating Fame and Brand Impact
(12:06) Managing Fan Attention in Public
(13:45) Personal Brand ROI in Recruiting
(16:26) Turning Down Speaking Gigs and Brand Deals
(18:57) Teaching Humility Through Simplicity
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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26:53
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26:53
Elon vs. Zuck – $1B Compute vs. $1B Humans
In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving ranking factors, and how brand mentions, content depth, and consistency shape visibility in the AI era.
TIME-STAMPED SHOW NOTES
(00:00) Elon vs. Zuck: Compute vs. Talent
(01:30) Tesla’s Competitive Edge
(03:25) Why Elon Picks the Hard Way
(06:10) Buy vs. Build Debate
(08:45) ChatGPT’s Traffic Advantage
(09:50) SEO Is Evolving Fast
(11:00) Brand Mentions in AI Rankings
(12:30) What ChatGPT Considers Valuable
(14:10) How Podcasts Rank on LLMs
(16:00) Why Consistency Wins
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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22:27
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22:27
Personalized LinkedIn Ads at Scale
In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into lessons from a SaaS founder retreat and explore whether AI could disrupt platforms like WordPress.
TIME-STAMPED SHOW NOTES
(00:00) Personalizing LinkedIn Ads with AI
(03:06) ROI Results from Hyper-Personalized Ads
(04:17) De-anonymizing Website Visitors & Outreach Tools
(05:13) SaaS Founder Retreat Insights
(06:47) The GTM (Go-To-Market) Confusion in B2B SaaS
(08:40) Founders Want Community
(11:01) The Risk of Leverage in Business
(13:18) The Challenge of Focus vs. Opportunity
(15:30) Investor vs. Operator Mindsets
(16:34) Will AI Kill WordPress?
(20:09) WordPress vs. Lovable & AI Builders
(22:13) Leadership Challenges at WordPress
(23:56) HubSpot’s Legacy and OpenAI Connections
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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31:30
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31:30
AI Will Not Replace Your Website, Cluely’s Hiring of 700 Clippers – Smart or Dumb?, 2% of Creatives Drive 53% of Ad Spend – Meta, When Marketing Yields a 98% Profit Margin on a Commodity
In this episode #3011, Eric Siu and Neil Patel discuss the future of websites in an AI-driven world and how clipping strategies can drive viral content. They explore the power of women in consumer spending, Google’s resurgence in advertising, and why generalists remain valuable in the age of AI. The conversation highlights that while AI shifts business, traditional strategies still matter.
TIME-STAMPED SHOW NOTES
(00:00) The Future of Websites in an AI-Driven World
(03:04) Clipping Strategies for Viral Content
(05:54) The Power of Women in Consumer Spending
(08:54) Google's Resurgence in Advertising
(11:53) The Importance of Generalists in the Age of AI
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
Acerca de Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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