Ep. #165 How “A Bar of Their Own” is Fueling The Women’s Sports Bar Movement, ft. Jillian Hiscock
In episode #165 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jillian Hiscock, the founder of A Bar of Their Own in Minneapolis, which is one of the first dedicated women’s sports bars in the world. Since opening in 2024, “A Bar of Their Own” has become a hub for the women’s sports community in Minnesota and a fixture of the growing global movement of women’s sports bars. In this episode, Jillian shares:💡The “aha moment” that inspired her to open the bar.💪How she built a thriving women’s sports business from scratch.❤️Why collaboration is at the heart of the women’s sports bar movement.⚡️How Minnesota is becoming a national hub for women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #164 Ushering In A New Era At The Women’s Sports Foundation, ft. Meg Rushton
In episode #164 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Meg Rushton, the first-ever Chief Communications Officer at the Women’s Sports Foundation.In its 51st year, the Women’s Sports Foundation is entering a new era, and Meg’s appointment signals a bold step forward. With decades of communications experience outside of the women’s sports industry, Meg brings a fresh perspective to the Foundation’s work to advance equity and opportunities for girls & women in sports.In this episode, Meg shares:🏆 Her journey into women’s sports & why now was the right time to join the industry.⚡️ What her role as CCO entails and why storytelling is central to sustaining momentum in women’s sports.💡 The key priorities on the horizon for the Women’s Sports Foundation.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #163 Checking In On Ally’s Game-Changing Commitment To Women’s Sports, ft. Stephanie Marciano
In episode #163 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing.Since joining Ally in 2021, Steph has been at the forefront of building one of the most impactful sports marketing portfolios in the industry. From leading Ally’s 50/50 pledge, WNBA partnership, and investments across golf, soccer, basketball, and more, Ally has been a leader in the women’s sports movement and has helped catalyze incredible growth and investment across the industry. In this episode, Steph shares:⚡️ Why Ally chose women’s sports as an anchor of its sports marketing strategy – and how the 50/50 pledge is reshaping the industry.🏆 How Ally evaluates ROI and the business case for investing in women’s sports.🔥 The story behind Ally’s new multi-year partnership with the WNBA.💡 Advice to other brand leaders about why now is the time to invest in women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #162 How The WPSL Pro Is Aiming To Close The Gap Between College And Pro Women’s Soccer ft. Megan Oglesby
In episode #162 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Oglesby, an investor and board member of WPSL Pro, which is a forthcoming sanctioned Division II women’s professional soccer league. The launch of WPSL Pro will mark the first time that the U.S. has a second-division women's pro league.To date, fifteen teams have been confirmed by the league, helping to close the gap between women’s soccer opportunities at the collegiate and pro levels. In this episode, Megan shares the league’s plans and why now is the right time to build a sustainable, community-driven women’s soccer league that unlocks new markets for growth within women’s sports. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #161 Inside Publicis Media’s Bold Bet On Women’s Sports, ft. Talia Raviv
In episode #161 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Talia Raviv, the Global CEO of Publicis Media, and the leader of the team behind the newly launched, Women’s Sports Connect.The Women’s Sports Connect is a groundbreaking new solution from Publicis Media & Publicis Sports helping brands invest in women’s sports at scale. 🚀From media & content to sponsorships, NIL, and events, the Women’s Sports Connect program is helping to connect advertisers with opportunities to reach the women’s sports audience. In this episode, hear Caroline & Talia discuss how Publicis is solving the fragmentation problem when it comes to women’s sports media, unlocking real business outcomes for brands, and making sure women’s sports don’t get left on the sidelines.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
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