The Business Case For Women's Sports

In episode 194 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jenny Nguyen, the CEO & Founder of The Sports Bra - which is the world’s first sports bar dedicated to women’s sports. 

In 2026, The Sports Bra is entering its next era of growth with a new public investment campaign inviting fans to “Own A Piece of The Bra."

When The Sports Bra opened in 2022, there wasn’t a single bar in America dedicated exclusively to women’s sports. 

Today, the brand is expanding nationally with franchise locations planned in Boston, Indianapolis, Las Vegas, St. Louis, and Portland, Maine – and a vision for 40+ locations by 2030.

In this episode, hear about:

🍺 Why The Sports Bra launched its new investment campaign

📈 The company’s rapid growth from one Portland bar to a national franchise brand

💸 How fans can now become investors in the future of The Bra

🌎 Why women’s sports represent a major untapped hospitality opportunity

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In episode 193 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashima Chopra – Founder & CEO of FanVerse, the first predictive data intelligence company built to understand, engage, and grow women’s fandom.✨

For decades, the sports industry has operated under one flawed assumption: that the default fan is male. 

But as Ashima explains, that assumption is wrong – and costing the industry billions.

Despite higher brand loyalty and purchase intent among women, traditional data analytics and fan engagement are still male-coded, transactional, and outdated.

In this episode, hear from Ashima on:

📈Why female fans are the most undervalued & under-measured audience in sports

📲How the team at FanVerse is building a data engine designed to decode the motivations of female fans

💡How FanVerse is redefining data, insights, and engagement around women’s fandom

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In episode 192 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashley Mateo – Founder & Editor-in-Chief of RUNHER Magazine, the only quarterly print magazine dedicated entirely to women’s running.👟

After nearly two decades in the media, Ashley set out to build what didn’t exist: a platform centered on women’s running stories. 

The result? ➡️ A fast-growing, community-driven publication that’s tapping into one of the most powerful – and overlooked – audiences in sports.

From launching the magazine via Kickstarter to redefining how brands can show up authentically in the running community, Ashley breaks down all of the untapped opportunity when it comes to women in running.💪

In this episode, hear from Ashley on how RUNHER Magazine is reimagining media & storytelling – and how women are driving the future of running. 

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In episode 191 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Colie Edison, the Chief Growth Officer at the WNBA.

As the league tips off its 30th season, it’s entering its most powerful growth era yet, driven by record media deals, rising valuations, and unprecedented demand.

From a $3.1B media rights deal to the Golden State Valkyries becoming the first billion-dollar franchise in women’s sports, the WNBA is proving that women’s sports aren’t just culturally relevant – they’re commercially undeniable.

In this episode, hear from Colie on:

📺 How increased visibility is breaking the cycle that held women’s sports back for decades

📈 Why the league is turning cultural momentum into enterprise value growth

🤝 How partnerships have evolved from “experiments” to core strategy

🚀 Why “it’s not really a why anymore – it’s a when” to invest in the WNBA

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In episode 190 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Jennifer van Dijk, the Team President of the Boston Legacy FC. 

The NWSL expansion club is already off to a strong start in its inaugural season – from playing its first home match in front of 30,207 fans at Gillette Stadium to quickly establishing itself as one of the most exciting new teams in women’s sports.

From stepping into the role mid-launch to building a franchise from the ground up, Jennifer shares a behind-the-scenes look at:

⚽️ What it takes to bring a pro women’s sports team to life

💚 How to navigate the complexities of launching in a competitive market like Boston,

🦢 The journey of rebuilding the club’s brand through deep community engagement.

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Follow GOALS on Twitter: @goals_sports_

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