Ep. #174 How USTA Coaching Is Building a New Era of Tennis Coaching, ft. Megan Rose
In episode #174 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Rose, the Managing Director and Head of Business Development Operations at USTA Coaching.The newly launched USTA Coaching is on a mission to educate & serve tennis coaches to create inspiring tennis experiences for players of all levels.From developing new pipelines to diversifying the coaching workforce, Megan and her team believe coaches are fundamental to growing tennis and achieving the USTA’s goal of reaching 35 million players in the U.S. by 2035. In this episode, Megan shares:🎾 How USTA Coaching is inspiring, supporting, and educating coaches at every level.💡 How tennis has been a leader when it comes to gender equity in sports.🔑 Why investing in women coaches is a key to unlocking the next generation of players and fans.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #173 How the Women’s Sport Trust Is Building A More Visible, Viable, And Unstoppable Future For Women’s Sports, ft. Tammy Parlour
In episode #173 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Tammy Parlour, the CEO and co-founder of the Women’s Sport Trust, which is a pioneering UK charity that has been driving systemic change in women’s sports since 2012.Tammy and her small-but-mighty team are working tirelessly to remove barriers for women’s sports in the UK.Through groundbreaking research and athlete programming, the Women’s Sport Trust is shaping the future of women’s sports in the UK, driving new investment, visibility, and opportunities for women athletes at every level.In this episode, Tammy shares:📊 How the Women’s Sport Trust is using research to prove and grow the audience for women’s sports.💡 Why visibility is the gateway to progress in women’s sports. 🌍 The differences (and lessons) between the U.S. and U.K. women’s sports ecosystems.📈 Why women’s sports is one of the few industries where commercial growth and cultural impact go hand-in-hand.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines
In episode #172 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Julia Muscarello & Haley Reines from Wilson Sporting Goods – two of the leaders behind the creation of Caitlin Clark’s signature basketball line.Wilson is doubling down on women’s sports by building with athletes, not just for them – with one key example being Caitlin Clark’s new signature basketball line. From concept to court, Julia & Haley share how Wilson turned Caitlin’s story into a product by melding design, tech, and accessibility for athletes from youth to pro.In this episode, Julia & Haley share:🎯 Why Caitlin was the right athlete for a groundbreaking signature line and to be the face of Wilson basketball. 🎨 The design pillars behind the four balls in Caitlin’s current signature line, and how Caitlin’s input shaped every detail.🛒 Why Wilson is betting big on women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #171 The State Of Indiana Is On A Mission To Build The Future Of Women’s Sports, ft. Sarah Myer
In episode #171 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sarah Myer, the Chief of Staff & Strategy at the Indiana Sports Corp (ISC), which is Indiana’s sports commission.Traditionally, sports commissions – like the Indiana Sports Corp – have created economic development in cities & states by bringing major sporting events to town. More and more, cities are seeing the value in bidding on women’s sports events that drive business results and community impact.From hosting the 2025 WNBA All-Star Game to unveiling a bold 2050 Vision plan that names women’s sports as a core pillar, the Indiana Sports Corp is aiming to set the standard for how cities can invest in women’s sports.In this episode, Sarah shares:📈 How the ISC is building a leading women’s sports ecosystem in the U.S.🏟️ Why the state’s new Marvella Sports Complex will change the game for young female athletes.🚀 How hosting women’s events like the Final Four and WNBA All-Star drives real economic impact.💡 Why investing in women’s sports is good business for cities, states, and communities alike.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #170 New Data From CrowdIQ Quantifies Behaviors Of Female Sports Fans, ft. Rachel Goodger & Katherine Rowe
In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events. The CrowdIQ team recently released a groundbreaking new report titled, “Quantifying Female Sports Fans” that reveals just how powerful and distinct female sports fans truly are.In this episode, Rachel & Katherine share:📈 What 300,000 fan data points reveal about how women engage with sports in-venue.💡 Why female fans spend 5x more than the average sports fan – and what that means for teams, venues and sponsors.👟 How women’s sports crowds are now 60% female, while men’s sports are trending toward a 50/50 gender split among younger fans.💰 Where the biggest sponsorship and merch opportunities lie among female fans.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
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