Ep. #176 How 3XBA Is Building The Future Of 3x3 Women’s Basketball, ft. Alanna McDonald
In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.Launched in 2024, 3XBA is taking a global approach to growth by building a FIBA-sanctioned ecosystem from the ground up. The league is centered around Olympic development, youth participation, and sustainable career pathways, creating new opportunities for women athletes at every level.In this episode, Alanna shares:🌎 How 3XBA is fueling the global rise of women’s 3x3 basketball.🏀 Why 3XBA’s youth-to-pro structure is critical for Olympic development.🤝 How partnerships with USA Basketball, AWSN, Baden, Moolah Kicks, and Rough & Tumble Pub are driving growth for the league.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #175 How Hudl Is Using Tech To Grow Women’s Sports, ft. Michelle Henry
In episode #175 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Michelle Henry, the Senior Vice President of Product at Hudl – a global sports technology company primarily used by sports teams to record, analyze, and share video of games and practices. Today, Hudl is used by 99% of U.S. high schools, with women & girls as the fastest-growing audience on the platform. In her role, Michelle leads at the intersection of tech & sport, helping Hudl power a more equitable and accessible sports experience for all athletes – especially women and girls.In this episode, hear Michelle share how Hudl’s schoolwide packaging helps make sports tech more equitable for female athletes, and why video storytelling is a proven game-changer for women & girls in sports. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #174 How USTA Coaching Is Building a New Era of Tennis Coaching, ft. Megan Rose
In episode #174 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Rose, the Managing Director and Head of Business Development Operations at USTA Coaching.The newly launched USTA Coaching is on a mission to educate & serve tennis coaches to create inspiring tennis experiences for players of all levels.From developing new pipelines to diversifying the coaching workforce, Megan and her team believe coaches are fundamental to growing tennis and achieving the USTA’s goal of reaching 35 million players in the U.S. by 2035. In this episode, Megan shares:🎾 How USTA Coaching is inspiring, supporting, and educating coaches at every level.💡 How tennis has been a leader when it comes to gender equity in sports.🔑 Why investing in women coaches is a key to unlocking the next generation of players and fans.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #173 How the Women’s Sport Trust Is Building A More Visible, Viable, And Unstoppable Future For Women’s Sports, ft. Tammy Parlour
In episode #173 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Tammy Parlour, the CEO and co-founder of the Women’s Sport Trust, which is a pioneering UK charity that has been driving systemic change in women’s sports since 2012.Tammy and her small-but-mighty team are working tirelessly to remove barriers for women’s sports in the UK.Through groundbreaking research and athlete programming, the Women’s Sport Trust is shaping the future of women’s sports in the UK, driving new investment, visibility, and opportunities for women athletes at every level.In this episode, Tammy shares:📊 How the Women’s Sport Trust is using research to prove and grow the audience for women’s sports.💡 Why visibility is the gateway to progress in women’s sports. 🌍 The differences (and lessons) between the U.S. and U.K. women’s sports ecosystems.📈 Why women’s sports is one of the few industries where commercial growth and cultural impact go hand-in-hand.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
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Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines
In episode #172 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Julia Muscarello & Haley Reines from Wilson Sporting Goods – two of the leaders behind the creation of Caitlin Clark’s signature basketball line.Wilson is doubling down on women’s sports by building with athletes, not just for them – with one key example being Caitlin Clark’s new signature basketball line. From concept to court, Julia & Haley share how Wilson turned Caitlin’s story into a product by melding design, tech, and accessibility for athletes from youth to pro.In this episode, Julia & Haley share:🎯 Why Caitlin was the right athlete for a groundbreaking signature line and to be the face of Wilson basketball. 🎨 The design pillars behind the four balls in Caitlin’s current signature line, and how Caitlin’s input shaped every detail.🛒 Why Wilson is betting big on women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
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