The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

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Can you actually build a multimillion-dollar business with stamps and envelopes? Michael Clark did. He joined me to talk about how The Flower Letters hit $7 million in revenue last year by sending serialized stories through the mail.

The Highlights:
Explosive Start: They hit $36,000 in monthly revenue within just four months of launching.

Massive Scale: The team now ships 120,000 letters every single month.

High Retention: By focusing on "giftable" stories, they maintain a tiny 5% yearly churn rate.

Growth Strategy: They spend millions on Meta ads but drive nearly half their revenue through email.

Links & Mentions:
Website: theflowerletters.com

Socials: Find them on Instagram/Facebook at @the.flower.letters.

Enjoy!

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In this episode, I talk with Matt Howe, a former high school math teacher who started flipping items on Facebook Marketplace to make extra money and eventually built a full equipment dealership. Matt shares how he went from making around $40K as a teacher to flipping lawn mowers for quick profits, earning $20K to $30K in one summer and eventually scaling the operation by hiring drivers, working with a mechanic, and sourcing underpriced equipment from dealers who didn’t want to deal with used inventory. Over time, the side hustle turned into a real dealership doing over $1.1M in a single month in sales. We break down how he finds deals, negotiates prices, scales the operation, and why buying low and moving inventory quickly matters more than fixing things.

If you want to follow Matt, check out his YouTube channel: https://www.youtube.com/@matt_howe

Enjoy!
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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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I sat down with David Stillson to talk about the world of small rental businesses and how he’s built a few of them on the side. We started with his moving tote rental business, where he buys industrial totes in bulk and rents them to people who are moving, often through partnerships with realtors who gift the rentals to their clients.

We also talked about his RV rental business, where he bought a travel trailer, listed it on platforms like Outdoorsy and RVshare, and validated the idea with about $7,000 in revenue in the first season. Finally, we touched on his small podcast and music studio rental, which started as a hobby but now occasionally generates income.

You can find David Stillson on X at @DavidStillson.

Enjoy!
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Everything I've ever done to grow from zero to five million followers. All in one place — Plans of Grandeur Content Mastery 10% of all gross revenue will be publicly donated to the National Kidney Foundation. That one’s personal.
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I sat down with Sariah Howell, the founder of Memory Magnets Co, and her story is wild. What started as a small idea to print more family photos turned into a business making custom photo magnets that completely took off.
She began with a $700 machine, started selling magnets at local markets, and eventually discovered a huge opportunity doing live magnet printing at weddings and events. From there the business exploded, reaching $1.63M in revenue in its first full year.

We talked about how the business works, how she gets customers, and why this simple product can be such a powerful side hustle.

You can find Sariah Howell and all of her links here:
https://linktr.ee/memorymagnetsco

Enjoy!
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Here are three very specific ways of getting rich with low cost franchising.

Explore any of these franchises here: ⁠⁠https://go.franzy.com/chris-koerner⁠⁠

I sat down with Alex Smereczniak from Franzy to talk about why franchising might be the most overlooked path to wealth creation in America. We broke down how to think about risk tolerance and brand maturity, why some franchise models command higher exit multiples, and what I should have done when I first spotted Planet Fitness as a wide open opportunity years ago. Then Alex shared a few franchise concepts he’s excited about right now, including an insurance adjusting model, a home sale prep and light renovation business, and a surprisingly massive window box subscription business. We also hit a couple wild cards like artificial turf and Airbnb cleaning, plus how people use SBA loans to finance deals like this. If you want to explore franchises with a tool that matches you to the right concept, check out the links below.

LinkedIn (personal):https://www.linkedin.com/in/alex-smereczniak-40310329
Instagram:https://www.instagram.com/alexfromfranzy/
X (Twitter):https://x.com/AlexfromFranzy
LinkedIn (company - Franzy):https://www.linkedin.com/company/franzy TikTok:
https://www.tiktok.com/@alexfromfranzy

Enjoy!
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