Selling on Giants: The eCommerce Marketplace Podcast

Send us Fan Mail
Amazon is investing heavily in interactive 3D product models, and this shift could change how brands compete on the marketplace.

In this episode of Selling on Giants, Will Haire sits down with Ganesh Singh, Co-Founder and COO of 3Dimages.ai, to discuss why Amazon is prioritizing 3D content, which products benefit the most, and whether creating 3D assets is actually worth the investment.

You'll learn how 3D models help customers better understand products, improve conversion rates, reduce uncertainty before purchase, and create reusable assets for Amazon Ads, Brand Stores, and external marketing.

In this episode:

- Why Amazon is investing in 3D product models 
- How 3D differs from images and video 
- Which products benefit the most from 3D 
- The impact on conversion rates and customer confidence 
- Common mistakes brands make with 3D implementation 
- How to evaluate the ROI of 3D assets 
- The future of AR, AI, and immersive shopping on Amazon 
- Why 3D could become a standard part of every competitive listing 

If you enjoyed this episode, be sure to Like, Subscribe, and share it with someone looking to stay ahead on Amazon.

Connect with Ganesh Singh & 3Dimages.ai:

- Website:  https://www.3dimages.ai/ 
- LinkedIn (Ganesh Singh): https://www.linkedin.com/in/ganesh-singh-157565169/ 
- LinkedIn (3Dimages.ai): https://www.linkedin.com/company/3dimages/ 

🎁 Exclusive for Selling on Giants listeners: Use code 3DTEST15 to receive 15% off your first 3D model with https://www.3dimages.ai/ 

#AmazonFBA #AmazonSeller #AmazonMarketing #eCommerce #3DModels #AugmentedReality #AmazonAds #AmazonListingOptimization #RetailInnovation #SellingOnGiants

Send us Fan Mail
Most ecommerce brands do not lose because Amazon gets harder. They lose because the operator behind the business becomes the bottleneck.
In this episode of Selling on Giants, Mr. Will breaks down the founder discipline required to scale on Amazon, Walmart, Target, and other marketplaces without letting ego, overcommitment, or emotional decision-making take over the business.
Using Napoleon’s idea that the most permanent victories are the ones we win over ourselves, this episode looks at what really holds marketplace brands back. It is not always competition. It is not always ad costs. It is not always the algorithm. Many times, the issue is the founder’s inability to say no, delegate, protect the team, and build systems that can operate without them being involved in every decision.
Mr. Will shares a personal story from the early days of BellaVix, including what happened when saying yes to the wrong scope caused a client relationship to break down. A beauty brand was performing well on Amazon, but when the client asked BellaVix to take over social media, the decision to say yes created execution issues, weakened confidence, and eventually cost the relationship.
That lesson became part of a bigger leadership shift: the goal is not to be the hero in every part of the business. The goal is to build a team, create systems, and lead with enough discipline that the company can scale beyond the founder’s personal capacity.
In this episode, we cover:
Why founders often become the biggest bottleneck in their own business
How saying yes to the wrong opportunities creates hidden costs
Why team trust breaks before the business breaks
How poor boundaries show up as stress, burnout, and bad decisions
Why discipline beats constantly changing strategy
How emotional decisions around A-Costs, Tacos, and Row-Az create inconsistency
Why boring, repeatable execution wins in ecommerce
How BellaVix helps brands turn marketplace complexity into clear operating plans
Why most sellers do not lose to competition, but to inconsistency
The leadership mindset needed to scale without becoming the ceiling
This episode is for ecommerce founders, Amazon sellers, brand operators, and marketplace teams that want to grow but feel stuck in the same cycle: reacting to every performance dip, chasing every new tactic, saying yes too often, and carrying too much of the business personally.
The market is harder today. Fees are higher. Ads are more expensive. Competition is real. Platform rules keep changing. But some brands are still growing because they operate with discipline. They know what matters. They review the data. They improve listings. They test creative. They allocate budget with purpose. They do not panic every time the numbers move.
The brands that scale are not always the flashiest. They are usually the most consistent.
At BellaVix, we do not chase hacks. We build systems. We help brands create clear KPIs, structured weekly reviews, stronger conversion strategies, better budget allocation, and team ownership across Amazon and Walmart marketplace operations. BellaVix has helped brands sell over five hundred million dollars on Amazon and is a Verified Ad Partner, but the real value is helping teams turn complexity into execution.
If your brand is growing but feels heavy, this episode is a reminder that the next stage of scale may not require another tactic. It may require a better operating rhythm, stronger boundaries, and a founder willing to stop being the bottleneck.
The question is simple:
Are you building a business that scales, or one that depends on how you feel that day?
Subscribe to Selling on Giants for weekly operator-level breakdowns on Amazon, Walmart, retail media, marketplace strategy, AI commerce, eCommerce growth, and what actually changes for brands responsible for profitability.

Send us Fan Mail
Amazon’s marketplace keeps growing, but advertising is growing even faster.
This week on Selling on Giants, Will Haire breaks down what Amazon’s latest earnings reveal about the rising cost of visibility and how agentic shopping is changing product discovery.
You’ll also learn:
Why Amazon’s August 24 Business Solutions Agreement update deserves immediate review
What the Nike and Lululemon lawsuits mean for strikethrough and reference pricing
How Walmart Connect’s new negative keywords can reduce wasted ad spend
How Walmart Virtual Packs create multipacks without separate physical inventory
Why Walmart sellers need to check Late Shipment Rate and lag-time settings
What the Federal Reserve’s divided rate decision means for Q4 inventory and financing
The common thread is simple: marketplace growth now depends on connecting advertising, pricing, inventory, financing, and compliance before peak season exposes the gaps.
Follow Selling on Giants for weekly operator-level breakdowns on Amazon, Walmart, retail media, AI commerce, marketplace strategy, and what platform updates actually mean for sellers.
Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.

Send us Fan Mail
Why better tools do not make Amazon easier
Amazon has become more efficient for sellers. Products can launch faster, listings can be optimized faster, ads can be automated, and content can be generated almost instantly. But when everyone gets access to those same efficiencies, the baseline moves.
How Jevons Paradox applies to eCommerce
Jevons Paradox originally explained why more efficient coal usage led to more coal consumption, not less. The same principle applies to Amazon. Better tools bring in more sellers, more listings, more ads, more capital, and more competition.
Why progress does not always feel like progress
Your conversion rate may improve. Your listings may get cleaner. Your creative may perform better. Your campaigns may become more efficient. But if the entire category is improving around you, those gains get absorbed into the new competitive baseline.
Why Amazon can feel like Sisyphus pushing the rock uphill
You optimize, improve performance, lower A-Costs, clean up your catalog, and gain ground. Then the market adjusts. Competitors enter, costs rise, Amazon changes rules, reviews shift, and you have to start pushing again. That does not mean something is broken. That is the game.
Why efficiency alone is not an advantage anymore
When everyone has better data, automation, AI tools, and reporting, optimization becomes table stakes. The advantage moves higher into strategy, positioning, creative, offer clarity, margin discipline, audience building, and brand durability.
What Amazon ads reveal about the broader marketplace
Advertising is the clearest example because CPCs, ROAS, DSP, T A-Costs, and lower funnel efficiency show the pressure quickly. But the lesson is bigger than ads. This is about how Amazon, marketplaces, and eCommerce systems mature over time.
Why brands need to build for durability
The question is not how to make Amazon easier. The better question is how to keep winning as Amazon gets more competitive. That requires stronger systems, better margins, clearer positioning, stronger creative, and the discipline to think beyond short-term efficiency.
The bigger takeaway:
Amazon did not get harder because the tools got worse.
Amazon got more efficient, and more people showed up.
That means the next advantage does not come from using the same tools as everyone else. It comes from building a brand that can survive when everyone else becomes more efficient too.
The edge is not in surface-level optimization. It is in durability.
Follow Selling on Giants for operator-level breakdowns on Amazon strategy, marketplace growth, retail media, eCommerce leadership, advertising, AI commerce, and what it really takes to build a brand that holds up as the market gets more competitive.
Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.

Send us Fan Mail
This week’s Selling on Giants News and Updates examines how new tariffs, marketplace regulation, artificial intelligence, fulfillment costs, and platform loyalty programs are reshaping eCommerce heading into Q4.
The expected tariff relief did not arrive. Amazon and Walmart sellers are facing new landed-cost calculations, Congress is proposing stronger protections for suspended marketplace sellers, TikTok is testing its own Prime-style membership, and AI assistants are moving closer to selecting products and completing transactions.
For marketplace operators, the platforms are becoming more powerful, but they are also facing greater scrutiny over pricing, seller enforcement, advertising automation, and control of the customer relationship.
In this episode, Mr. Will covers:
New tariffs and Q4 landed costs
The temporary ten percent import surcharge expired, but new Section 301 tariffs of ten percent or twelve and a half percent took effect across imports from sixty trading partners.
Brands need to review country of origin, HTS classifications, product exemptions, customs entry dates, and the effect of higher duties on contribution margin before approving Q4 purchase orders, pricing, or promotions.
New tariffs on certain Canadian imports
Covered Canadian products are scheduled to face an additional fifty percent duty beginning August nineteenth. This does not apply to every Canadian product, but it reinforces that North American sourcing is not automatically protected from trade disruption.
The Online Sellers Bill of Rights
Proposed federal legislation would establish new standards for how dominant marketplaces notify, investigate, suspend, and withhold funds or inventory from third-party sellers.
The bill is not yet law, but it signals that seller suspensions, frozen funds, automated appeals, and marketplace due process are becoming national policy issues.
Amazon marketplace enforcement scrutiny
A Senate inquiry is reportedly examining allegations that intermediaries offered to bribe Amazon employees to reverse suspensions or provide marketplace advantages.
The allegations remain under investigation, but sellers should avoid anyone promising guaranteed reinstatement through internal Amazon contacts.
Amazon pricing and channel conflict
California’s ongoing case against Amazon raises questions about how Amazon’s pricing policies may influence prices across Walmart, Target, direct-to-consumer websites, and other retail channels.
Brands need centralized pricing governance because one discount can affect Featured Offer visibility, Vendor Central negotiations, wholesale relationships, and margin across every channel.
Amazon Business reaches sixty billion dollars
Amazon Business now generates sixty billion dollars in annualized gross sales and serves more than eleven million organizations.
Sellers should review business-only pricing, quantity discounts, recurring orders, bulk fulfillment, pallet delivery, and product content designed specifically for commercial buyers.
Amazon Ads expands automation
Amazon introduced new Brand Plus and Performance Plus features involving first-party audiences, AMC data, audio inventory, Prime Video signals, and automated Streaming TV buying.
The opportunity is stronger campaign optimization. The risk is allowing Amazon’s systems to make more decisions without understanding where budgets are being spent.
TikTok Shop Plus tests a Prime-style membership
TikTok is testing a paid U.S. membership that may include free shipping, coupons, and product discounts.
The unresolved seller question is who funds those benefits. Brands need to understand the effect on shipping costs, commissions, discounts, returns, and contribution margin before participating.
Facebook Marketplace launches a seller app
Meta introduced Seller, a dedicated application for frequent Facebook Marketplace sellers. The app includes bulk listings, inventory management, buyer messages, performance reporting, relisting, and AI-assisted listing creation.
FedEx announces holiday demand surcharges
FedEx released its 2026 peak-season fees, including increased charges for residential deliveries, expedited services, additional handling, oversized packages, and Ground Economy shipments.
DTC and merchant-fulfilled sellers should model Q4 shipping costs now rather than discovering in November that holiday orders are no longer profitable.
Shein feels the impact of tariff changes
Shein reported declining U.S. revenue and a quarterly loss as the end of duty-free de minimis treatment increased costs.
The company remains a major global competitor, but its results show that ultra-low-cost cross-border retail is losing part of its structural advantage.
Microsoft Copilot moves toward eCommerce checkout
A new agentic-commerce integration from ESW is designed to support product discovery, checkout, and payment through Microsoft Copilot.
AI shopping is moving from answering product questions toward becoming a transaction channel. Product titles, specifications, compatibility, availability, pricing, and structured catalog data will increasingly determine which products AI systems recommend.
The bigger takeaway:
Profitable growth is becoming more operationally demanding.
Brands need to understand landed cost, protect seller accounts, centralize pricing, monitor advertising automation, model holiday fulfillment expenses, and improve product data for both traditional search and AI-assisted shopping.
Follow Selling on Giants for weekly operator-level breakdowns on Amazon, Walmart, retail media, AI commerce, marketplace strategy, and what platform updates actually mean for sellers.
Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.