Product Thinking

• Episode 260: Avoiding Common Mistakes in Org Design

  In this episode of the Product Thinking Podcast, Melissa Perri delves into the intricate world of organizational design for product management teams. She explores how to structure teams effectively around value streams, rather than falling into the trap of organizing by architecture.Melissa emphasizes the critical role of platform teams and the importance of starting with a solid product strategy before diving into organizational design.Melissa sheds light on the necessity for product managers to have a clear roadmap ownership and the challenges of maintaining short layers of control in large organizations to enable quick decision-making. She also discusses the benefits of platform teams in scaling services across an organization, stressing the need for high collaboration and alignment with customer-facing teams.Want to understand how to build a product management organization that maximizes business and customer value? Listen to this insightful episode for practical advice and strategic insights from Melissa Perri.You’ll hear us talk about:01:33 - Organizing Around Value StreamsMelissa discusses the importance of structuring product management teams around value streams, ensuring clear ownership of roadmaps and effective delivery of customer value.02:32 - Avoiding Organizational BottlenecksMelissa explains the drawbacks of having too many layers in decision-making processes within large organizations, advocating for shorter control layers to enhance efficiency and decision speed.06:38 - The Role of Platform TeamsThe episode highlights the strategic importance of platform teams in scaling services organization-wide, emphasizing the need for these teams to align closely with customer-facing value streams.Episode resources:Check our courses: https://productinstitute.com/

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• Episode 259: Simplifying AI for Global Customer Impact with Srinivasan Raghavan

  Srini Raghavan, Chief Product Officer at FreshWorks, joins Melissa Perri to discuss the evolving role of product management in the age of AI. He explores how product managers are transforming into "product builders" with AI as a catalyst for more integrated roles, collapsing traditional processes, and enabling rapid prototyping.Srini dives into the impact of AI on enhancing customer and employee experiences at FreshWorks. He shares insights on how AI agents are handling repetitive tasks, improving satisfaction, and delivering real outcomes through a relentless focus on customer needs.Curious about how AI is reshaping product management and the role of product managers? Tune in to hear Srini's insights on leveraging AI for creating uncomplicated user experiences and driving outcome-focused innovation.You’ll hear us talk about:05:15 - Transforming Product Managers into Product BuildersSrini discusses the shift towards product managers becoming more involved in design and prototyping phases, with AI reducing the need for separate UX and engineering inputs early on.18:45 - Enhancing Experiences with AI AgentsLearn about FreshWorks' approach to using AI agents to handle repetitive tasks and improve user satisfaction, providing a more human-like experience.28:30 - Delivering Uncomplicated User ExperiencesSrini explains the importance of simplicity in product setup and management, aiming to serve a diverse range of customers with straightforward user experiences.Episode resources:Srini on LinkedIn: https://www.linkedin.com/in/srinivasan28/Freshworks website: https://www.freshworks.com/Check our courses: https://productinstitute.com/

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• Episode 258: Treating Internal Tools with Equal Rigor

  In this episode, Melissa Perri dives into the intricacies of product management with a focus on both inbound and outbound product management. Whether you're working on internal tools or customer-facing products, the strategic processes involved are crucial and similar across the board.Melissa discusses the importance of having a strategy, discovery, and delivery process in place to maximize the value stream and mitigate risks, regardless of the product's focus. Melissa provides examples of how internal tools, like algorithms for insurance claims or bank teller systems, can significantly impact customer experience. This episode emphasizes that the core principles of product management remain consistent, whether you're dealing with AI product management or traditional product strategies.Are you a product manager looking to enhance your understanding of both inbound and outbound product management? Tune in to this episode to gain valuable insights into effective product strategies and processes that can be applied to any product type.You’ll hear us talk about:1:37 - Understanding Inbound vs Outbound Product ManagementMelissa explores the differences and similarities between inbound and outbound product management. She emphasizes the necessity for a strategic approach in both areas, debunking the myth that inbound product management carries less risk.4:07 - Impact of Internal Tools on Customer ExperienceDiscussion on how internal tools like bank teller systems and insurance claim algorithms can significantly affect the customer experience. This section highlights the importance of strategic design for internal products.6:10 - Consistency in Product Management PracticesMelissa stresses that the fundamentals of product management, such as strategy and discovery, remain the same regardless of the product type. She highlights the importance of maintaining a focus on discovery and delivery in AI product management.Episode resources:Check our courses: https://productinstitute.com/

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• Episode 257: Making Product Launches Work at Scale with Michael Dodsworth

  In this episode of the Product Thinking Podcast, Melissa Perri is joined by Michael Dodsworth, the founder and CEO of Fanfare. Michael shares his insights on the importance of storytelling in product management and how it can drive product success.He discusses his transition from engineering roles to leading innovative product launches that create immersive experiences and captivate audiences. Through his experiences, Michael emphasizes the significance of aligning strategic goals with customer engagement to elevate product performance.Tune in to explore how Michael's approach to storytelling and strategic alignment can transform your product launches into unforgettable experiences.You'll hear us talk about:07:36 - The Power of Storytelling in Product ManagementMichael Dodsworth explains the essential components of storytelling for product managers. He highlights the importance of simplifying stories to resonate with audiences and making them personal to leave a lasting impression.23:39 - Turning Product Launches into Immersive ExperiencesMelissa and Michael discuss how brands can create engaging and immersive experiences during product launches. Michael shares strategies to avoid negative aspects of product drops and ensure a memorable customer journey.29:28 - Applying Launch Lessons to Software ProductsMelissa asks Michael about translating product launch principles to software companies. Michael emphasizes the necessity of educating customers and having a clear narrative to drive the success of product launches in the tech industry. Episode Resources:Episode resources:Michael on LinkedIn: https://www.linkedin.com/in/michael-dodsworth/Fanfare: https://fanfare.io/Check the localization report: https://lokalise.com/library/data-reports/localization-revenue-report-2025/Check our courses: https://productinstitute.com/

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• Episode 256: De-Risking Product Launches Effectively

  In this episode, Melissa Perri discusses the common dilemma faced by product managers: whether to prioritize large, high-risk features or focus on delivering smaller, incremental updates. She delves into the considerations that should guide this decision, including the value to users, stakeholder goals, and the need for experimentation and risk management. Melissa shares insights on how to approach these decisions strategically to ensure both customer satisfaction and business success.Are you grappling with how to balance big projects against smaller, faster releases in your product strategy? Tune in to this episode to gain valuable insights from Melissa on making the right choices for your product and organization.You’ll hear us talk about:02:29 - The Value of Incremental ReleasesMelissa discusses the benefits of releasing smaller features incrementally, highlighting how they can provide immediate user value and inform future development decisions through feedback.04:13 - Managing Risk in Long-Term ProjectsHere, Melissa emphasizes the importance of de-risking multi-month projects with phased releases and feature flags, ensuring that stakeholders and users are aligned and informed throughout the process.05:01 - Balancing Stakeholder and User NeedsMelissa explores the tension between meeting stakeholder goals and delivering user value, offering strategies for product managers to align these often competing priorities effectively.Episode resources:Check the localization report: https://lokalise.com/library/data-reports/localization-revenue-report-2025/Check our courses: https://productinstitute.com/

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