Marketing O'Clock - Digital Marketing News

Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP. 446
This week on Marketing O’Clock: Starting in late September, Google is removing campaign-level language targeting for Search campaigns from AI Max and Search. Plus, Google’s Ask Advisor feature will be getting new agentic capabilities across certain Google platforms.
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Rolling out in September - 5:59
Google is bringing automated dashboards & conversational reporting - 10:17
Google's bidding update is here - 12:20
Google lowers subscriber requirements for search profiles - 17:00
Google Home Page Create Images, Ask About Files & Brainstorm Buttons - 18:22
🛠️ Cool Tool - 20:08
🔥 Take of the Week - 21:09
⚡ Lightning Round ⚡
Paid - 22:37
Organic - 30:54
Social - 42:19
⚙️ Working hard, or Hardly Working - 47:55
🔎 ICYMI - 51:20
🧠 Must Read Marketing Article of the Week - 52:17

This week on Marketing O’Clock: Google's new experimental specialized feature, Deal Ends Annotation, is within Product Listing Ads in Merchant Center. According to Google, this feature emphasizes “time-sensitive discounts that create a sense of urgency for shoppers.” Plus, learn about another option in Customer Acquisition.

Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock
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Intro - 00:00
📰 Main News
Testing“deal ends” annotations in merchant center - 8:04
google ads Customer acquisition now has a third option - 9:28
🛠️ Cool Tool - 11:03
🔥 Take of the Week - 12:22
⚡ Lightning Round ⚡ 
Paid - 13:33
Organic - 26:25
Social - 33:03
⚙️ Working hard, or Hardly Working - 43:08
🔎 ICYMI - 45:15
🧠 Must Read Marketing Article of the Week - 46:22

This week on Marketing O’Clock: With Google’s newly rolled-out AI content label update, advertisers can directly add text or visual labels, or turn on a new AI label setting across platforms.
Plus, Google’s Platform Properties tool is live globally.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Google AI Content labels in asset studio - 6:25
Meta ads news - 8:53
Google Platform Properties are fully live - 10:47
Google shopping ads with AI generated descriptions - 13:31
🛠️ Cool Tool - 18:17
🔥 Take of the Week - 19:51
⚡ Lightning Round ⚡
Paid - 21:44
Organic - 34:15
Social - 44:49
⚙️ Working hard, or Hardly Working - 48:04
🔎 ICYMI - 49:38
🧠 Must Read Marketing Article of the Week - 50:56

Google’s AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443
This week on Marketing O’Clock: While Google celebrates AI Search sending billions of clicks to “websites” every week, other sources are highlighting some problems with the feature. Plus, Local Services Ads are moving into Google Ads’ User Interface.
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👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
LSA’s are moving into the Google Ads UI - 4:13
Google Ads roll out a new brand report - 7:25
“Google is sending Billions of clicks to websites” - 8:39
🛠️ Cool Tool - 19:37
🔥 Take of the Week - 20:36
⚡ Lightning Round ⚡
Paid - 22:21
Organic -30:40
Social - 38:58
⚙️ Working hard, or Hardly Working - 42:24
🔎 ICYMI - 45:48
🧠 Must Read Marketing Article of the Week - 48:34

This week on Marketing O’Clock: Google Ads’ August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search’s 25th anniversary, Google changed its homepage from a clean image search box to a gallery.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Google revamped the Google Image Search home page - 4:37
Smart Bidding update Drama - 7:17
Google Merchant Center AI Performance Insights For AI Mode & AI Overviews - 39:31
🛠️ Cool Tool - 41:29
🔥 Take of the Week - 42:24
⚡ Lightning Round ⚡
Paid - 44:39
Organic - 55:15
Social - 57:23
⚙️ Working hard, or Hardly Working - 1:02:48
🔎 ICYMI - 1:06:41
🧠 Must Read Marketing Article of the Week - 1:07:42