The Cardone Zone

• Money Won’t Make You Happy

  In this episode, Grant Cardone dives deep into one of the most overused sayings: “Money won’t make you happy.”  Drawing from his latest book, The Wealth Creation Formula,  Grant challenges this belief head-on, explaining that while  money itself may not guarantee happiness, the lack of it can  create unnecessary limitations, stress, and missed opportunities. Through his reading and commentary, Grant breaks down how  money is a tool — one that, when managed with purpose and  strategy, can amplify your freedom, enhance your relationships,  and fuel your personal growth. He emphasizes that true wealth  isn’t about hoarding money, but about understanding how to make  it flow, multiply, and work for you. Listeners will also learn how to create multiple streams of  income from a single event or opportunity, a central concept in  The Wealth Creation Formula. Grant discusses how value is not fixed  — it varies based on how effectively money is used, invested,  and circulated back into the marketplace. Whether you’re just starting your wealth journey or looking to scale,  this episode will shift your mindset about money, purpose, and happiness. Follow Grant Cardone on all social media platforms and visit  GrantCardone.com and 10XStudios.com for more insights,  tools, and resources to elevate your financial game.

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• Assets and Liabilities

  In this episode of The Cardone Zone, Grant Cardone explores the concepts of assets and liabilities—powerful drivers that shift depending on the relationships and contexts in which they are applied. Grant digs deep into the distinction between intentional and unintentional liabilities. An intentional liability reflects the character of the individual behind it—it shows foresight, purpose. By contrast, unintentional liabilities reveal carelessness, lack of awareness, and ultimately a loss of control, making them far more dangerous. Another key discussion is about diversification in your job. Adding value where you already are is the smartest way to increase income and opportunity. Becoming an asset in your existing role—taking on more responsibility, finding creative solutions, and producing measurable results—creates leverage and long-term wealth. While diversification is powerful inside your workplace, simply getting a second job outside your main work divides your efforts, just as investment diversification often dilutes your returns. The goal is to concentrate, not scatter, your energy and resources. At the end of the day, building wealth and influence requires clarity about which choices move you forward and which hold you back. Assets create strength; liabilities drain it—unless they are intentional, disciplined, and strategically managed. Stay connected with Grant on all social platforms, catch The Cardone Zone on SiriusXM, and visit 10XStudios.com for more content and resources.

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• What if failure was the best thing that ever happened to you?

  In Episode 275 of The Cardone Zone, Grant Cardone dives deep into the powerful connection between failure and persistence—two forces that often define the road to success. Grant welcomes two powerhouse guests: baseball legend and businessman Alex Rodriguez and billionaire and captain of industry Bob Duggan. Together, they bring their hard-earned experience and insights on real estate, business, and even what to do when the bases are loaded.  This episode highlights how failure has been instrumental in shaping their journeys and why persistence is the one ingredient that keeps champions moving forward—whether on the field, in the boardroom, or in life. Follow us on all our social platforms @GrantCardone or visit 10XStudios.com for more exclusive content and tools for your journey to success.

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• Wealth

  In Episode 273 of The Cardone Zone, Grant Cardone goes deep into the truth about money—what it really is, how it works in today’s society, and why so many people are stuck in financial quicksand. It might sound simple and a bit naive. But when it comes down to it, simple is the name of the game. It doesn’t take a genius to figure out that if you’re going to deposit 10 dollars into an account to save, rest assured that you will withdraw 6 or 3 or 1 when you are done saving, since the money that you are depositing no longer buys the goods that you could purchase with those 10 dollars. Grant makes it clear: to create real wealth, you must increase your income and build multiple flows of revenue. But it doesn’t stop there. Grant exposes the money traps that have been carefully laid out in front of you by financial institutions—the very same ones that tell you to “save your money” when they know very well that cash is a commodity in rapid decline.  Saving alone will never get you free. Why income creation is your #1 tool for building wealth. How to identify and escape the financial traps designed to keep you broke. The truth about saving money versus multiplying money. A clear path toward real wealth creation, not just surviving paycheck to paycheck. Follow Grant on all social platforms @GrantCardone Visit GrantCardone.com and 10XStudios.com for resources, tools, and strategies to take control of your financial future.

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• Perseverance, Training, Mindset & Money Scams

  In Episode 272 of The Cardone Zone, Grant Cardone sits down with UFC Champion Jorge Masvidal to talk about the power of perseverance, discipline, and mindset—and how the same principles that make a fighter successful in the octagon apply to business, money, and life. In the second half of the show, Grant shifts gears to expose the biggest money mistakes and scams people fall into—simply because they don’t have the right information & to understand why the middle class itself has become a scam, Grant breaks down how to see through the traps designed to keep people stuck. Inside this episode you’ll learn: How training and mindset apply to both fighting and financial success. The common money traps that destroy wealth-building potential. Why the middle-class system is rigged to keep you stagnant. Follow us on all social platforms @GrantCardone Visit 10XStudios.com for exclusive content, resources, and tools to grow your wealth and success.

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