Forbes Daily Briefing

Shulman is spinning up a new song. His electric bass guitar hangs idly on a nearby wall. A 61-key synthesizer and drum kit remain untouched a few doors away. Instead, he types a few sparse phrases – pedal steel guitar, country Americana folk, acoustic guitar — into his startup Suno’s AI music generation software. 

A few seconds later, a song comes to life: fluid guitar strums and human-sounding vocals with a smooth Southern accent soar over an upbeat tempo. It’s instantly catchy, like if Ella Langley met Lana Del Rey. 

The tune isn’t a chart-topper or a summer hit, but it’s evidence enough for why more than 100 million people have now used Suno to make music. Suno-created songs have gone viral on TikTok, debuted on Billboard charts and racked up millions of streams. Over 7 million songs are made on the app every day, catapulting it to the top of the Apple App Store’s most downloaded music apps in April — surpassing Spotify. 

“The technology finally allows for billions of people to be creative, to have the fruits of their labor, to feel fulfillment in a different way,” says CEO Shulman, 39. He calls it a “new form of consumer entertainment.”

By Rashi Shrivastava,

Writer
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“Mommy and daddy would always bring home boring notebooks, pens, and chargers with company names on them, but that would just go in the trash. But why not stuffies? You never throw stuffies away.”

Quincy Fuller is 8 and already delivering that line like he spent too much time in pitch meetings. He and his 10-year-old brother, Jackson, are co-CEOs of Stuffers, a family-run business that makes custom stuffies, or plush toys, for corporate swag. Their customers include companies like Reddit and marketing agency New Engen. Their office is their play room. Their design team includes an AI model. Their first-year revenue: $100,000. 

That makes the Fuller siblings a case study for the "AI-native" generation, one where the gap between a child’s imagination and the finished product has effectively vanished. In previous decades, kids’ entrepreneurship was limited by what they could do physically. Delivering newspapers. Squeezing lemons for lemonade. Mowing lawns. But with AI, the internet, and parents handling the adult work, the gap between a kid’s idea and a manufacturable product has dramatically narrowed.

By Anna Tong,

Forbes Staff
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Eric Trump jumped on an earnings call in February ready to do what Trumps do best—sell. His company, American Bitcoin, had debuted just a year earlier and was already trading on the Nasdaq. “We are fast becoming the leader in the bitcoin world, and I truly think we have the greatest brand of all,” Eric said. “I want to recognize Mike, Asher, Matt and everybody at American Bitcoin.”

It was a noteworthy closing—“and everybody at American Bitcoin”—given that there is hardly anyone else at American Bitcoin. An annual report filed one month after the earnings call stated that the company has just two full-time employees, presumably chief executive Mike Ho and president Matt Prusak. Maybe there are a couple of others—Ho also serves as an executive at another company. Someone who worked in investor relations at Ho’s other company for less than a year now calls herself “chief of staff” at American Bitcoin on her LinkedIn page. Another person says she started as American Bitcoin’s social-media manager in January. (Asher Genoot, the executive chairman, sits on a five-person board with Ho and three independent directors.)

The Trump family learned long ago that there is money to be made in acting like things are bigger than they actually are. Fred Trump, Donald’s father, allegedly juiced his profits by duping authorities into thinking his projects cost more than they actually did. Donald Trump lied to banks (and media outlets like Forbes) about the value of his assets, leading a New York judge to conclude that he committed fraud. Eric Trump got caught up in that case, too, and was banned from serving as an officer or director of any New York corporation for two years. He created his own company anyway, incorporated in Delaware and headquartered in Florida, then marketed it in a way that would make his forefathers proud.

By Dan Alexander,

Senior Editor
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The Berlin world premiere of Michael—the new Antoine Fuqua-directed biopic starring Michael Jackson’s nephew Jaafaar in the title role—saw thousands of King of Pop fans gather outside the theater, rapturous applause after each of the movie’s musical numbers, and fawning praise over the lead performance. Left out of the celebratory film and tightly controlled red carpet rollout was any mention of thesexual abuse accusations that complicate his legacy. Yet producer Graham King admitted to being “nervous and anxious” to see the film with audiences for the first time.

“A lot has happened on this film that I question how, why,” said King, who also produced the Queen biopic Bohemian Rhapsody. “I used to say Freddie Mercury was throwing hurdles down at me. Michael did the same. So Michael and Freddie are up there together laughing right now.”

With an initial $150 million budget, Michael was already the most ambitious biopic of all time when it wrapped initial production in May 2024. That was before the estate’s executors learned of a clause in a 1994 settlement with one of Jackson’s child molestation accusers agreeing to never dramatize their story on screen, rendering a significant amount of footage useless. Instead of a 3.5-hour epic, Lionsgate and the filmmakers decided to end the movie in the late 1980s at the height of Jackson’s career following Thriller and Bad—and the estate agreed to fund 22 days of additional production at a cost Forbes estimates to be more than $25 million (some reports put it at as much as $50 million).

By Matt Craig,

Reporter.
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Tesla’s biggest problem may no longer be Chinese competitors, slowing demand for its EVs or the still-theoretical payoff from robotaxis and humanoid robots.

It might be SpaceX.

If Elon Musk’s rocket and satellite-internet company goes public at anything close to the rumored $1.75 trillion valuation, it will not just be one of the biggest IPOs in history. It will give Tesla investors tired of waiting for the CEO’s promises to materialize something they haven’t had in a while: a potentially bigger, more exciting way to invest in the Musk myth. Certainly, SpaceX, with its reliable and steady leadership under long-time president Gwynne Shotwell, is shaping up to be a shinier proxy — with fewer close competitors or awkward quarterly questions about exactly when Tesla can take on Waymo in self-driving tech or actually deliver its C-3PO-style robot.

“There are many Tesla investors who perceive SpaceX to be a better investment for many reasons,” Ross Gerber, a Tesla investor and CEO of Santa Monica, California-based Gerber Kawasaki, which manages over $4 billion, told Forbes. “If I sell my Tesla shares, nobody's going to argue that it's not overvalued. And if I want to buy the sizzle, I'm going to buy SpaceX. And that's what people want to do. A lot of people think this is going to be easy money.”

By Alan Ohnsman,

Senior Editor
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