Campaign published its Faces to Watch list for 2025 last month and also canvassed the cohort on a range of topics both on and off-the-record. From hybrid-working and salary through to the rise of AI and diversity, the Faces – all of whom have worked in adland for eight years or less – gave their views freely.This episode not only dissects their thoughts but also offers the perspectives of adland leaders on the lot of their junior staff. Hosted by Campaign’s deputy editor Gemma Charles, this episode features deputy media editor Shauna Lewis, acting commissioning editor Louise Ridley and reporter Ezster Gurbicz.Among other issues, they discuss why juniors may have missed out by not starting their careers in the office due to Covid, the younger generation’s embrace of AI and the demise of hierarchical structures from yesteryear.Faces to Watch 2025: the full listFaces to Watch 2025: the AI adopters with a focus on diversityFaces to Watch 2025: Proportion 'very worried' about financial situation doublesFaces to Watch 2025: proportion in-office at least three days a week rises to over 80%Faces to Watch 2025: Drop in people experiencing bullying or harassment at workFaces to Watch 2025: Almost half think increasing use of AI in adland is positiveWhat would be your advice for this year’s Faces to Watch?
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28:51
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28:51
Why are diverse minds more suited to advertising?
Neurodiversity exists in between 15 and 20% of UK adults, but recent All In data counts over half of adland’s UK workforce as neurodiverse, at 55%.This week is dyslexia awareness week, and to mark the occasion this episode looks into neurodiversity in adland, and how the industry supports people with different ways of thinking, both internally and in the ads it produces. Hosted by Campaign's tech and multimedia editor, this episode welcomes guest Wayne Deakin, former global executive creative director at Wolff Olins, as well as media editor Beau Jackson and deputy media editor Shauna Lewis from the Campaign.They discuss why advertising attracts people with different ways of thinking, how it impacts the work and the barriers and taboos that still exist making agency life challenging for those with neurodiversity.Further reading:‘More than just clothes’: Vanish builds on autism awareness workHow leaders can build a neurodiversity-friendly workplaceHow I got diagnosed with ADHD at age 38Great minds don’t think alike: How to tap the neurodivergent talent pool
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27:25
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27:25
What's next for Accenture Song? CEO Ndidi Oteh at Campaign Live
Ndidi Oteh, the new global chief executive of Accenture Song, was interview on stage by Campaign's editor-in-chief Gideon Spanier at Campaign Live in her first UK interview.24 days into the new job, Oteh discussed navigating change and scale, plans to expand in media buying, and how the agency arm of consulting giant Accenture compares to the big holding companies. This episode features the full session from the event, with an introduction from Campaign's tech editor Lucy Shelley. Oteh divulged Song's acquisition strategy, focusing on talent and partnerships, and how the creative shop is actually changing the consultancy giant. Further reading:Four agency groups in race to win Jaguar Land Rover global marketing accountDentsu appoints bankers to seek buyers for international businessAccenture and WPP have discussed potential M&A dealWPP hires AKQA global CEO from AccentureAccenture Song dropped from TfL creative review for 'not meeting DEI criteria'Accenture Song appoints Ndidi Oteh as North America leadDavid Droga to step down as CEO of Accenture Song
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35:55
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35:55
Is there an ideal client mix?
Cars, airlines, FMCG brands and banks used to be some of the most desirables clients to have for an agency. Some clients are still more desirable to agencies than others, but is it based on size, market, sector or another factor? In this episode, Campaign's editorial team question if prestige sectors still exist and to what extent agencies actually choose their clients. Tech editor Lucy Shelley hosts the episode alongside premium content editor Nicola Merrifield, news editor Will Green and editor Maisie McCabe.Further reading:‘Old-fashioned and irrelevant’: how the dominance of retained accounts is on the turn‘Take the learning from the losses and the fun from the wins’ – how agencies deal with losing a lucrative client
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26:38
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26:38
What will the next 70 years of commercial TV look like?
Podcast: What will the next 70 years of commercial TV look like?This September, the UK celebrates 70 years of commercial TV since the launch of ITV on September 22 1955.A lot has changed since the very first TV ads. Not only are they now in full colour but the very definition of TV has evolved and keeps on changing with the addition of new formats and introduction of new digital competitors.In this episode, Campaign’s tech editor Lucy Shelley is joined by the Campaign editorial team to discuss how TV is adapting and defending its position in the media mix, how creativity has changed and what the next 70 years of TV will look like.She is joined by UK editor Maisie McCabe, deputy creativity and culture editor Charlotte Rawlings and media editor Beau Jackson.Watch some of the ads mentioned in this podcast below:Cadbury's Smash “Martians” Three “Pony”John Lewis “The long wait”John West “Bear”Guinness “Surfer”Cadbury's “Gorilla”Marmite “End Marmite neglect”Sony Bravia “Bouncy balls”Lloyds TSB “The journey to London 2012”
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Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
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