Automation Unplugged Podcast

• #313: The Soul of Content - Deby Rubi on Writing That Connects

  SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear them dive into:How storytelling helps integrators stand out and build trustThe common ways content falls flat—and how to avoid themTips for finding your voice and making your message resonatePlus, you’ll enjoy a fun “in or out” lightning round on some hot-button writing topics—everything from Oxford commas to exclamation points and even AI writing.Let’s get into it—here’s Automation Unplugged with Deby Rubi. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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• AU #312: From Finance to Smart Homes - Jaime Garcia's Entrepreneurial Journey

  SHOW NOTESIn this episode, Jaime and I covered a range of engaging topics, including:How he transitioned from a corporate career into entrepreneurship and what inspired him and his son to start Home IQ Solutions.The role of energy management in smart home design and how they are helping homeowners navigate Texas' unique energy challengesHow they are building strategic partnerships with architects, designers, and builders to drive long-term growth and brand awareness.I really enjoyed this conversation with Jaime and I hope you do too. Let’s dive into my interview with Jaime Garcia.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au312 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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• AU #311: Navigating Uncertainty: Expert Strategies to Stay Agile and Grow in a Shifting CI Industry

  SHOW NOTESYou’ll hear from:Myself — Ron Callis, CEO of One FireflyMatt Bernath, President of VITAL, LLCJoseph Kolchinsky, CEO of OneVision ResourcesDavid Warfel, Founding Designer of Light Can Help YouMark Langston, Partner & Chief Lighting Advisor of Light Can Help YouJason Sayen, Founder of I Am SayenJosh Christian, CEO of Home Technology AssociationPaul Starkey, Co-Founder & Partner of PrepTECH And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderatorThe panel fielded topics that were submitted in advance by the registered webinar attendees. They included: Tariff impacts on pricing & how to monitor key financial metrics, structure surcharges or locks, and proactively communicate value to clientsExpert tips on diversifying growth paths through forging trade-partner relationships, expanding into lighting & shading, and building service-based revenue streamsHow to practice operational resilience with change-order workflows, weekly project huddles, and standard processes to handle pricing changes due to tariffsAnd how to feed your growth during tough times by staying active on multiple marketing channels and leveraging manufacturer funds and collaborations.Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive in and learn how to tackle today’s economic headwinds. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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• AU #310: Building Luxury AV in Martha’s Vineyard with Travis Larsen

  SHOW NOTESIn this episode, Travis and I covered a range of engaging topics, including:How he systematized his business for scalability while maintaining exceptional service in a demanding, luxury vacation market.Why he’s a firm believer in local service and how he navigates challenges posed by out-of-town integrators.His take on AI tools like Perplexity and how they’re reshaping how he runs his business day-to-day.I really enjoyed this conversation with Travis and I hope you do too. Let’s dive into my interview with Travis Larsen.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au310 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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• AU #309: 5-Minute Marketing Workshops: Mastering the Fundamentals of SEO

  SHOW NOTESYou’ll hear from me as I guide you through several key topics, including:How the introduction of AI has impacted search engine optimization and page one rankingsThe rise of zero-click search results and how to show up in themWhat EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your contentAnd how to optimize your Google Business Profile and other online directories to increase visibility in local searchVisit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to land on page one in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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