#329: Measuring What Matters: How CRM Integration Improves Marketing ROI
SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Cameron dig into:The difference between metrics that matter and vanity stats you can ignoreHow automation and CRM integration can boost efficiency and client experienceAnd common mistakes to avoid when measuring marketing ROIWhether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business.Let’s dive in—here’s Automation Unplugged with Cameron Howitt. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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Bonus Episode: The Power of the Tangible- Why LuxePost is Bringing Direct Mail Back to Luxury Marketing
SHOW NOTESTogether, we explore:Why physical marketing still resonates in a digital-first worldHow LuxePost combines luxury creative with data-driven targeting and digital trackingAnd how integrators can use this approach to elevate their brand and generate quality leadsIf you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you.Let’s dive in! About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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#328: Harnessing AI to Transform Your Business with Isar Meitis
SHOW NOTESIn this episode, Isar and I discussed:Why most leaders are still in the early stages of AI adoptionPractical ways integrators and small-to-medium businesses can start using AI right nowHow AI will reshape customer service, design, and operations in the near futureIsar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re just beginning to explore AI or already experimenting with new tools, this episode will help you think strategically about the future.So settle in and enjoy my conversation with Isar Meitis. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au328
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#327: Chris Sterle on Building Acoustic Design Systems with Culture, Vision, and Content
SHOW NOTESIn this episode, Chris and I discussed:How culture, process, and profitability fuel growth at Acoustic Design SystemsWhy marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brandThe future of integration, from lighting and panelized systems to service revenue and M&AChris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike.So settle in and enjoy my conversation with Chris Sterle. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327
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#326: Big Speakers and Bigger Passion at HiFi Buys with Chris Doughty
SHOW NOTESIn this episode, Chris and I discussed:The evolution of HiFi Buys from a neighborhood shop to a destination for music lovers across the SoutheastWhy cultivating entry-level customers is just as important as serving high-end audiophilesHow YouTube, events, and a passion for education are expanding the store’s reach and building communityChris’s journey is a reminder that Hi-Fi is about more than gear — it’s about people, passion, and creating experiences that last. His insights are a must-hear for anyone curious about the state of high-performance audio today.So settle in and enjoy my conversation with Chris Doughty. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au326 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
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