#322: Andres Klein on Building Maxicon and the Future of Intelligent Living
SHOW NOTESIn this episode, Andres and I discussed:His journey from teenage AV enthusiast to leading a global integration firmMaxicon's approach to gifting as a business development techniqueThe culture of curiosity and innovation that drives his team forwardAndres brings an inspiring mix of entrepreneurial passion, global perspective, and commitment to excellence. Whether you are in integration, design, or just love hearing how technology can transform the way we live, this episode is for you.So settle in and enjoy my conversation with Andres Klein. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au322 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
--------
1:07:50
--------
1:07:50
#321- Breaking Through the Noise (Literally): How AV Dealers Can Develop an Effective Marketing Strategy
SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:Why so many AV dealers struggle to develop a clear marketing strategyCommon mistakes like copying competitors or rushing ROI expectationsAnd How to build a balanced, long-term marketing plan that actually drives resultsWhether you’re overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actionable tips and fresh perspective.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Ellie O’Hara. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
--------
35:51
--------
35:51
#320: Behind the Gates of Beverly Hills Smart Homes with Jay Dobensky
SHOW NOTESIn this episode, Jay and I discussed:His evolution from startup founder to leading a luxury smart home brand in Beverly HillsThe unique demands of serving high-profile clients with discretion and excellenceHis experiences on national TV and overseas with the USO, bringing AV to military basesJay brings an incredible mix of entrepreneurial grit, creative vision, and unforgettable stories from the field. Whether you’re in integration, technology, or just love hearing how passion shapes business, this episode is for you.So settle in and enjoy my conversation with Jay Dobensky. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au320 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
--------
1:03:16
--------
1:03:16
#319: Smarter Hiring for CI Businesses: Inside the Amplify People Process
SHOW NOTESIn this webinar, we’ll cover:Why we created Amplify People and how we differ from traditional recruitersThe components of our service offering — what’s included, our flat-fee pricing, and ongoing partnership guaranteesWhat it’s like to work with us: client responsibilities, communication expectations, and ensuring a smooth, collaborative processWhether you’re struggling to fill that critical technician or sales role, or you simply want to build a more consistent, scalable hiring engine, you’ll find valuable insights in today’s conversation.Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can supercharge your hiring with Amplify People. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
--------
35:18
--------
35:18
#318: David Frangioni on Building Studios, Systems, and Iconic Sound
SHOW NOTESIn this episode, David and I discussed:His journey from drummer and studio builder to integration business owner His role transforming Modern Drummer Magazine for a digital-first world And how AI, immersive sound, and blockchain are reshaping mediaDavid brings passion, precision, and a rare ability to connect the creative with the technical. Whether you’re in integration, music, or just love great storytelling, this episode is for you.So settle in and enjoy my conversation with David Frangioni. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au318 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.