Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Autom...
AU #295: Evaluating Top Talent: Strategies for Making Effective Hiring Decisions
SHOW NOTESIn the webinar, we’ll cover:Strategies for creating a structured interview process, and the types of screens and interviews you may use to evaluate candidatesThe importance of evaluating for both skills and culture fit during interviewsTips on how to ask tough, insightful questions that go beyond surface-level responses and help uncover a candidate's true potentialVisit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can evaluate top talent for your business in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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AU #294: Sales vs. Marketing vs. Leadership: Can We All Just Get Along?
SHOW NOTESDuring the show, the conversation covered:Challenges and disconnects between sales, marketing, and leadership, and how to bridge the gap with better communication and collaborationThe value of trade shows for business growth, and each department’s unique perspective on their primary goals: from sales looking to close deals, marketing looking to increase brand presence, and leadership looking to build strategic partnershipsHow AI and emerging technologies are shaping the AV industry, and how businesses should adapt to stay competitiveI really enjoyed watching these powerful women record this special episode, and I hope you do as well. Let's tune in to the discussion. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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AU #293: The Evolution of ProSource and the Future of AV with Jim Pearse
SHOW NOTESIn this episode, we covered:How ProSource has grown into a leading group with nearly 600 members.Jim’s lessons from scaling businesses and navigating challenges.Tips for integrators to stay competitive with smart power and controlled lighting.Jim’s expertise and vision for the future make this a must-listen for anyone in the integration industry. So settle in and enjoy my conversation with the one and only Jim Pearse. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au293 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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AU #292: Marketing That Sells- How Life Events Shape AV Success with Kat Wheeler
SHOW NOTESHere are a few of the key topics we covered:How major life events—like buying a home, starting a family, or retiring—open doors for AV integrators to connect with customers in impactful ways.Creative partnerships that help integrators align their services with life’s key milestones.Practical strategies to shift your messaging focus from technical specifications to showcasing the lifestyle benefits that AV solutions deliver.Whether you’re aiming to grow your audience, build trust, or drive sales, this episode is packed with actionable takeaways to help your business thrive.So, let’s dive into my conversation with Kat Wheeler. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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AU #291: Scaling Success: Building a Nationwide AV Workforce with Frank Papayianis
SHOW NOTESDuring our conversation, Frank and I explored some interesting topics, including:How his journey from electrical engineering to launching Atlantis UGS shaped his approach to the AV industry.The impact of evolving AV technology and the hybrid work revolution on commercial spaces.His strategy to building and managing a team of over 100 full-time AV professionals across the U.S.I’m confident you’ll enjoy this conversation and walk away with some great takeaways. Let’s dive in. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au291 About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
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