Automation Unplugged Podcast

SHOW NOTES

We cover:

How AI search is changing the way prospects research integrators, compare companies, and decide who to contact

Why foundational SEO strategies — like Google Business Profile optimization, on-site content, backlinks, reviews, and technical SEO — still matter in the age of AI

And what business owners can do now to help AI tools understand, trust, and recommend their company when potential clients are searching online

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to deliver the big screen experience, and grow profits while you do it.

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au354

SHOW NOTES

In this episode, Shawn and I discussed:

How implementing a structured operating system and focusing on core values allowed Shawn to step back from the "trenches" and empower his team to lead.

The specific strategies Logic uses to maintain a six-minute response time and build a "sticky" recurring revenue model that keeps clients for life.

And Shawn’s insights on how AI is streamlining internal operations and what high-growth categories like LED video walls mean for the next era of integration.

Shawn brings a lot of knowledge and a genuine heart for servant leadership. Whether you're looking to scale your team or refine your service model, you're going to find a ton of value in this conversation.

So settle in and enjoy my conversation with Shawn Hansson. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au353

SHOW NOTES

We cover:

The Four Experiences of Light — and how each plays a distinct role in how people live, relax, and interact with their spaces

How to sell lighting without selling products, using real-world examples like restaurants, hotels, spas, and homes to help clients emotionally connect to the value of great lighting

How to market lighting effectively, with strategies that help prospects understand why lighting matters, not just what it costs

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to deliver the big screen experience, and grow profits while you do it.

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au352

SHOW NOTES

In this episode, Corby and I discussed:

Why trying to handle your own marketing and web design is often the worst business decision an integrator can make, especially when trying to scale.

How shifting from "free courtesy support" to tiered recurring service contracts can transform your cash flow and strengthen client satisfaction.

Why Micro LED technology is the most significant advancement since plasma and how sophisticated, integrated lighting is now a primary driver for generating "awe" with clients.

Corby brings tons of "in-the-trenches" experience, sharing candid lessons on what it takes to step out of your own way to truly scale a business.

So settle in and enjoy my conversation with Corby Vickers. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com.

SHOW NOTES

During this webinar, you’ll hear from myself and Russell Warnhoff, Custom Integration Manager at Sony.

We cover:

Why projection is still a profit engine — and how it competes in key ways against large TVs and direct-view video walls

Why the Sony brand carries weight and how to use Sony’s “Lens to Living Room” storytelling to elevate your sales conversations

How to actually market big-screen solutions using the buyer journey, smarter segmentation of your customer list, and the right channel mix to drive hand-raises

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to deliver the big screen experience, and grow profits while you do it.

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com.