the goop podcast

In this episode reshaping how we think about AI, Joan Nguyen and Sarah Willersdorf take over the podcast to talk about what's possible right now. Joan Nguyen is the co-founder and CEO of Bümo, the first AI family assistant to help parents instantly book care and handle the logistics of family life. Sarah Willersdorf is the former Head of Luxury, Fashion & Beauty at Boston Consulting Group, and a former CMO who now advises boards and CEOs on where AI actually drives value. They explore how execution is being democratized, why women are positioned to win in this shift, and what fundamentally can't be automated. They discuss how they're building in their lives every day, and why this moment is real—and closing.

Key highlights:

How they actually use AI in their lives every day—from household admin to building companies

Why women have a unique competitive advantage right now: communication, judgment, strategy

What builders are genuinely creating in this moment when execution costs have dropped

What AI can't replace: human judgment, conviction, and deciding what's worth building

The real opportunities and what's at stake in this moment

Ready to start building with AI?

If you're ready to start building with AI and want to know where to actually start, or what you should pay attention to—Joan and Moj created AI Maxxing, a 6-week mentorship program for founders, operators, and executives. The 1st cohort begins August 20.Visit joinaimaxxing.com and use code GOOP at checkout for exclusive 10% off.

Connect with Joan Nguyen and Sarah Willersdorf:

Follow Sarah Willersdorf on LinkedIn

Follow Joan Nguyen on LinkedIn


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This week on The goop Podcast, Gwyneth Paltrow sits down with Gregg Renfrew, founder and former CEO of cult-favorite clean beauty brand Beautycounter. Renfrew shares her story of building—and selling—a billion-dollar business, being unexpectedly sidelined, and ultimately pulled back in when things began to unravel. She opens up about letting go of ego, redefining success, and beginning again with clarity and purpose. Now, through her new venture, Counter, she’s rewriting the rules—focusing on product, transparency, and building with integrity.

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Gwyneth sits down with Erin and Sara Foster—writers, producers, and Favorite Daughter cofounders—for a candid conversation about sisterhood, navigating IVF while building a career, and how humor and honesty, and trusting that it will all work out have carried them through reinvention, unexpected love, and success in their forties.

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How can we use esoteric systems–astrology, numerology, tarot, manifestation–to better improve our lives? In this next episode of The Pursuit Series, Emily Hickey sits down with Gwyneth to talk about what esoteric systems are, why we are drawn to them, and the systems like Human Design that Gwyneth and Emily have used to improve their lives.

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Gwyneth sits down with Trae Stephens, the co-founder of the AI defense company Anduril, for a wide ranging and honest conversation about how new technologies are shaping our defense system. They talk about the core mission of Anduril, America’s relationship with defense today, Silicon Valley’s evolving relationship to religion, and on how Trae reconciles his Christian faith with an industry built around weapons and warfare.

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