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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Amy DuBois Barnett.
📝 Summary of the Interview
Amy DuBois Barnett, a trailblazing media executive and author, joined Rushion McDonald to discuss her career, her upcoming debut novel If I Ruled the World, and her insights on success, authenticity, and navigating the evolving media landscape. The conversation covered her historic role as the first Black woman to helm a major mainstream U.S. magazine, her experiences in media and publishing, the importance of Black voices, and her journey toward becoming a novelist.
🔑 Key Takeaways 1. Career Milestones & Legacy
Amy made history as the first Black woman editor-in-chief of a major mainstream U.S. magazine (Teen People).
She held leadership roles at Harper’s Bazaar, Ebony, Honey Magazine, and digital platforms like BET and The Grio.
Her editorial style focused on humanizing success, sharing personal stories and lessons rather than just promoting content.
2. New Novel: If I Ruled the World
Set in late 1990s/early 2000s New York, the novel follows Nikki, a woman navigating the fashion and music magazine world.
Themes include misogyny in hip hop, professional ambition, friendship, and self-discovery.
The title is inspired by the Nas and Lauryn Hill song, and Lauryn Hill was the first cover of Honey Magazine under Amy’s leadership.
Amy envisions the novel as a TV series, and is actively working toward that goal.
3. Importance of Preorders
Preorders are critical for debut novelists to hit bestseller lists.
All preorders count toward first-week sales, which are essential for making lists like the New York Times Bestseller.
4. Authenticity & Black Media
Amy emphasized the need for authentic Black voices in media, especially in today’s political climate.
She praised independent platforms and figures like Roland Martin, Joy Reid, and Don Lemon for maintaining integrity.
5. Success Principles
Success requires more than talent—it’s about energy, attitude, collaboration, and kindness.
She highlighted the importance of networking through genuine relationships, not just transactional exchanges.
Believing in oneself is essential: “The universe will not give you an opportunity that you don’t think you deserve.”
6. Pivoting & Resilience
Amy’s career involved multiple pivots—from finance to fashion to media.
She stressed the importance of recognizing when to pivot and manifesting goals through vision and hard work.
7. Print vs. Digital Media
Print magazines offer permanence and thoughtful journalism, while digital media provides speed and volume.
She misses the visual artistry of print, like cover shoots and fashion spreads.
8. Personal Notes
Amy’s son is a music producer and DJ, studying at Drexel University.
Rushion and Amy have a long-standing friendship dating back to 2012, when she was at Ebony and he was producing the Steve Harvey show.
💬 Notable Quotes
“You have to believe that you deserve all of the opportunity.”
“Networking is not about handing out business cards. It’s about building relationships.”
“Magazines have a permanence that made you incredibly careful.”
“I’m manifesting big things.”
“We are out here flawed and just trying to find success, love, and fulfillment like everyone else.”
#SHMS #STRAW #BEST
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