Brand Building: She shares strategy and techniques in marketing to promote your business.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding. 🔑 Key Themes & Highlights Reviving an American Icon Stephanie took over Stuckey’s in 2019, aiming to restore its legacy. She discusses the challenges of rebuilding a brand that had lost its original assets. The History of Stuckey’s Founded by her grandfather during the Great Depression in 1937. Grew into a nationwide chain with 370 stores across 40 states. The Importance of Branding & Social Media Stephanie leveraged LinkedIn and other platforms to rebuild brand awareness. She emphasizes authenticity and storytelling in marketing. Business Strategy & Growth Transitioned from outsourcing products to owning a manufacturing facility. Expanded retail presence from 200 to 5,000 stores, including Hobby Lobby and Food Lion. Lessons in Entrepreneurship Discusses the importance of adaptability, partnerships, and strategic decision-making. Shares insights on overcoming setbacks and scaling a business. 📘 About Stephanie StuckeyStephanie Stuckey is an entrepreneur, author, and advocate for brand revitalization. She is dedicated to restoring Stuckey’s as a leading snack brand while preserving its rich history. #STRAW #BEST #SHMS Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
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Overcoming the Odds: Explores their inspiration, challenges as Black women in a male-dominated liquor industry.
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Taia Rashid and Daphne Carter. 🎯 Purpose of the Interview To highlight the entrepreneurial journey of Taia Rashid and Daphne Carter, co-founders of Cassie Beverage, a premium vodka-based drink brand. The interview explores their inspiration, challenges as Black women in a male-dominated liquor industry, and their commitment to quality and authenticity. 🧠 Key Takeaways 1. Founders’ Background & Bond Taia and Daphne met as dance moms in Houston, Texas. Their friendship grew through shared experiences at dance competitions. Their cocktail-making hobby evolved into a business idea. 2. Cassie Beverage Origins Inspired by family traditions involving alcohol (moonshine and wine coolers). The brand name “Cassie” is a blend of their last names. Their products include Daphne Limoncello and Daphne Berrycello. 3. Business Launch & Support The idea was sparked during a trip to the Amalfi Coast. Their husbands, both entrepreneurs, helped launch the business and provided initial capital. They entered a white male-dominated industry with determination and humility, seeking mentorship and doing extensive research. 4. Commitment to Quality Their drinks use natural ingredients like fresh lemon juice and cane sugar. They resisted pressure to use cheaper alternatives like concentrates or preservatives. Their goal: create a premium product they’re proud to consume themselves. 5. Challenges in the Liquor Industry High startup costs and tight margins. Strategic decisions around packaging, pricing, and market positioning. Balancing premium quality with affordability for consumers. 6. Academic & Professional Backgrounds Daphne: Advanced degrees in chemistry and mathematics; former charter school executive and state superintendent. Taia: Degree in chemical engineering; worked for Frito-Lay and later became a stay-at-home mom. 7. Empowerment & Representation They emphasized the importance of supporting women, especially in non-traditional roles like bartending and mixology. Encouraged others to pivot careers and pursue passions regardless of societal expectations. Advocated for creating space at the table when none is offered. 8. Community Impact A caller shared how the interview inspired her to support her daughter’s bartending career. The founders responded with encouragement and emphasized redefining success beyond traditional roles. 💬 Notable Quotes “We found the perfect cocktail—the cure was liquor. A cup of joy.” “We wanted something of quality that we could stand proud of.” “If there’s no room at the table, bring a folding chair.” “Your degrees give you soft skills—you can pivot and do whatever you want.” “We’re winning because we’re doing something we love, even with the struggles.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
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Over Coming the Odds: She shares journey from juvenile detention to training youth ages 8 to 18 to earn money.
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Crystal Victoria. 🎯 Purpose of the Interview The interview aims to: Showcase Crystal Victoria’s work in youth entrepreneurship through her nonprofit Target Evolution, Inc. Promote the Teen Biz Box, a hands-on business starter kit for kids. Inspire parents, educators, and community leaders to support alternative career paths for youth. Share Crystal’s personal journey from juvenile detention to becoming an author and entrepreneur. 🔑 Key Takeaways 1. Empowering Youth Through Entrepreneurship Target Evolution trains youth ages 8 to 18 to earn money and gain real-world experience. Programs include retail and culinary entrepreneurship, with plans to expand nationally starting in Dallas and Houston. 2. Teen Biz Box: A Practical Solution A $100 kit that includes everything a child needs to start a small business. Three product options: Friendship Bracelets, Craft Notebooks, and Ceramic Coasters. Kids can earn up to \$150–\$200 per box by selling customized products. 3. Alternative Pathways Matter Not all kids are tech-focused or college-bound. Entrepreneurship teaches soft skills like communication, customer service, and resilience. Victoria emphasizes the importance of in-person interaction over purely digital business models. 4. Personal Story of Redemption Crystal shares her background of being in and out of juvenile detention. Entrepreneurship gave her purpose and a way out of street life. Her journey is a testament to the power of second chances and vision-driven leadership. 5. Preparing for the Future of Work With AI and automation changing job markets, reskilling and adaptability are key. Entrepreneurship offers a mindset shift that prepares youth for career transitions every 3–5 years. 🗣️ Notable Quotes On youth entrepreneurship:“An app will never replace food and eating. We need programs for culinary and hospitality entrepreneurs.” On her personal journey:“I didn’t have a Teen Biz Box. I had trouble. But I prayed to God: ‘Give me something to do with this story.’” On accessibility:“Some kids don’t have bootstraps to pull themselves up. Let’s slide down the ladder and help them climb.” On the Teen Biz Box:“Before you spend $1,000 on your kid’s business idea, give them a box. If they sell everything, maybe they’re serious.” On preparing for the future:“Long gone are the days of one career for life. Learning, unlearning, and reskilling is the new normal.” 📦 Teen Biz Box Highlights Contents: Product inventory, art supplies, business cards, signage, and educational materials Website: TeenBizBox.com Target Age: 8–18 Goal: Teach entrepreneurship, communication, and self-reliance #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
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Financial Tip: He discusses the benefits of government contracts and how to apply.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tim Mercer. Author of Bootstrap Millionaire and CFO of Cadence Ventures, Inc.: 🎯 Purpose of the Interview To inspire and educate aspiring entrepreneurs and professionals by sharing Tim Mercer’s journey from humble beginnings to financial success, emphasizing the importance of hard work, faith, planning, and leveraging government contracts and nontraditional financing. 🗝️ Key Takeaways Background & Journey Tim Mercer grew up in Mullins, South Carolina, in modest circumstances. His path to success began with military service, which broadened his worldview and led him to entrepreneurship. Bootstrap Millionaire Philosophy The term “bootstrap” symbolizes hard work, sacrifice, and perseverance. Mercer emphasizes that success doesn’t come overnight—it requires grinding, planning, and faith. Importance of a Business Plan A solid business plan is essential for securing funding and guiding business growth. Mercer shares real-life examples of people failing to secure support due to lack of planning. Cadence Ventures, Inc. A boutique private equity firm offering nontraditional financing for real estate investors. Focuses on investment properties and uses the property itself as collateral. Government Contracting Mercer began in government contracting in 2012 and credits it with helping him scale his business. He stresses that while it’s complex and paperwork-heavy, it’s a valuable opportunity for minority-owned businesses. Free resources like SAM.gov and Georgia Tech’s GT PAC can help entrepreneurs navigate the process. Success Requires Sacrifice Mercer highlights that every successful person has a story of struggle and sacrifice. His book’s first chapter, “See the Glory, Don’t Know the Story,” encapsulates this message. 💬 Notable Quotes “If you want to have the things tomorrow that other people won’t have, then you got to be willing to do the things today that other people won’t do.” — Tim Mercer quoting Les Brown “There’s no success without sacrifice.” — Tim Mercer “You can only make as much as the customer that you have.” — Tim Mercer on scaling through government contracts “See the glory, don’t know the story.” — Chapter title from Bootstrap Millionaire #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
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Uplift: Discussing mental and emotional toll of being the financial “savior” for family and friends.
Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Troy Hudson. A deeply personal and insightful interview with former NBA player and author Troy “T-Hud” Hudson. Here's a breakdown of the key highlights and takeaways: 🔑 Key Themes & Takeaways 1. First-Generation Wealth Troy Hudson’s book, First Generation Rich, explores the emotional and financial complexities of being the first in a family to acquire significant wealth. He distinguishes between being “rich” (temporary, income-based) and “wealthy” (long-term, legacy-building). 2. From Humble Beginnings to the NBA Raised in public housing in Carbondale, Illinois. Came from a tight-knit, low-income family where needs were prioritized over wants. Basketball became his vehicle to travel, grow, and eventually earn a $36 million contract with the Minnesota Timberwolves in 2003. 3. The Pressure of Sudden Wealth Hudson discusses the mental and emotional toll of being the financial “savior” for family and friends. He coined the term “media lock-in” to describe how public knowledge of his contract changed how people treated him. Many relationships became transactional, leading to isolation and stress. 4. Financial Lessons & Mistakes Worst investment: launching a music label using his own money. Learned the importance of using other people’s money (OPM) and having a financial advisor. Even with an advisor, he sometimes made impulsive decisions due to youth and pressure. 5. The Athlete’s Dilemma Athletes often receive large sums of money at a young age with little financial education. Unlike team owners who collaborate, athletes often operate independently, missing opportunities for collective wealth-building. 6. Why He Wrote the Book To document his journey and help others—especially future first-generation earners—navigate the emotional and financial challenges of sudden wealth. Aims to break generational curses and preserve relationships strained by money. 💬 Notable Quotes “Rich is temporary. Wealth is legacy.” “It’s lonely at the top—especially when you’re not getting along with family and friends.” “We don’t operate like the owners. The owners work together. The athletes don’t.” 📘 About the Book Title: First Generation Rich Author: Troy Hudson Available on: Amazon (Kindle & paperback) and 1GRich.com #SHMS #STRAW #BEST #AMISupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
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