The Music Industry Podcast discusses all things relevant to this modern music industry and what artists can be doing to market their music to the masses. Presen...
In this episode, we dive deep into the music industry with Mike Burns from Ultra Music, discussing the critical importance of storytelling, understanding your "why," and navigating today’s crowded market for artist growth. Listeners will learn how to authentically build their brand and the strategies behind successful marketing in music.• Insights on the role of radio and its impact on emerging artists • Importance of storytelling and authentic engagement in music • Strategies for leveraging social media effectively • Emphasis on consistency and the significance of small wins • Navigating the music landscape with a focus on the artist’s unique journey
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47:31
The Route To Success For Electronic Artists | Renowned Label Owner Explains
Anton Partridge, renowned for his role as the former Global Director of Electronic Music at Warner, is now spearheading Good Company Records, bringing a fresh perspective to the electronic music world. Join us as Anton reveals the secrets behind thriving in the electronic music industry without the crutch of social media or chart hits. This episode uncovers the essence of building a global strategy through early collaborations, strategic venue selections, and understanding the nuanced differences between the commercial and electronic music sectors.The landscape of independent labels is a challenging yet thrilling frontier, and we're here to unpack it with you. Our exploration dives into the intricate balance of building music ecosystems, creating owned playlists, and celebrating smaller victories to amplify diverse records. Forget fleeting social media trends; real traction lies in tailoring strategies to specific territories and conducting diligent research. This episode provides insights on how independent labels can harness local expertise and insights to navigate the complex music industry and carve unique pathways to success.Dance music culture is ever-evolving, and artists face the ongoing challenge of balancing artistic integrity with commercial success. We discuss the shift in listener loyalty to streaming platforms, posing questions about authenticity in a world dominated by commercial hits. With Anton's guidance, we dissect the contrasting paths artists can take, whether aiming for the underground club scene or broader audiences. We also delve into the differences between major and independent labels, highlighting how flexibility and collaboration can empower artists to build enduring careers despite industry challenges.
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55:45
How We Got an Artist From ZERO to 40k Spotify Monthly Listeners In 8 Months
Learn the marketing tips and tricks that we use, to get the fans you deserve. This isn't hypothetical. We tell you all about an artist we grew from nothing to 26k followers on Instagram, 120k followers on TikTok and millions of streams.Isaac's story is a testament to how consistent, engaging content and active interaction with followers can drive organic growth. Tune in for inspiration and actionable advice that could change your artistic journey.
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9:52
What We Look For In An Artist To Make Them Successful as a Music Marketing Company
We take you through everything we look for in an artist knowing that they have something that will allow us to promote their music and take their career to the next level.
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16:08
What to realistically expect from a debut release
What if your debut music release could exceed all your expectations? Join us as we uncover the secrets to navigating the music industry's complex landscape with strategies that transform dreams into reality. We guarantee insights into achieving commendable streaming numbers while demystifying the elusive world of playlist placements. Forget the myths about New Music Friday; our focus shifts to the power of genre-specific playlists and the crucial role of specialized distributors like CD Baby, TuneCore, and DistroKid in pitching your music effectively. Discover the nuances of engaging Spotify's algorithmic playlists and the importance of genuine playlist growth to avoid the traps of fake streams and algorithm disruption.Our episode takes a deep dive into building a strong social media presence from the ground up on platforms like Instagram and TikTok. We provide actionable strategies for crafting consistent, quality content that drives long-term engagement, even when immediate follower growth might seem elusive. Hear from debut artists about their release experiences and learn what to realistically expect in terms of streams, social media traction, and press coverage. By sharing these stories, we foster a supportive community of artists learning from one another's journeys. Subscribe for more insights and let us guide you through your musical debut with confidence and clarity.
The Music Industry Podcast discusses all things relevant to this modern music industry and what artists can be doing to market their music to the masses. Presented by Burstimo’s Maddy and Alex, The Music Industry Podcast delves into all areas from Spotify to live events, merchandise to social media, branding to music promotion.
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