The Measure Pod

• #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)

  Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s Watch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges and solutions 00:16:25 Warehouse native analytics solution 00:22:37 Data warehousing accessibility and democratisation 00:24:37 Data warehouse monetisation challenges 00:29:10 Transitioning to a data warehouse 00:32:45 Data integration process explained 00:36:17 SQL optimisation without LLMs 00:39:23 Data quality and user trust 00:45:13 Product and marketing analytics overlap 00:49:21 Data warehouse analytics revolution 00:51:46 Data privacy in tech solutions 00:56:41 Cat logo branding significance 00:59:40 AI in SQL queries ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu — a company who have built a warehouse-native product analytics solution. They explore who this approach is really for, what it offers teams that traditional tools don’t, and the challenges companies face when making the shift. Expect an honest discussion about trade-offs, technical friction, and why warehouse-native is becoming a serious contender in the analytics space. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) appeared first on Measurelab.

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• #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)

  Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6 Watch on YouTube - https://youtu.be/EOCkEORVToo 00:00:00 - Introduction 00:00:47 - News Overview 00:02:25 - Speculations on AI and Hardware Integration 00:03:25 - AI Devices and Market Speculations 00:04:03 - Subscription Models and Data Privacy Concerns 00:05:21 - AI and Consumer Technology 00:05:48 - Anthropic's New Claude Models 00:06:55 - AI Model Benchmarks and Comparisons 00:08:34 - Practical Uses of New Claude Versions 00:09:45 - AI in Data Engineering and Analysis 00:10:30 - Google Ads Data Manager API 00:11:02 - Google Tag Gateway 00:13:10 - First-Party Data and Privacy 00:16:11 - Transition to AI-Themed Episode 00:17:00 - Introduction to Guest Anthony Mayfield 00:18:00 - Background of Brilliant Noise 00:19:28 - Digital Transformation and AI 00:22:13 - Technological Evolution and Complexity 00:25:35 - Human Adaptation to Rapid Technological Change 00:30:20 - Understanding and Interfacing with Complex Technology 00:32:44 - Brilliant Noise's Pivot to AI 00:37:13 - Practical AI Adoption in Companies 00:39:13 - Importance of Data Management for AI 00:40:06 - Bottom-Up Approach to AI Adoption 00:43:47 - Encouraging AI Adoption in Companies 00:45:07 - Effective Training and Learning for AI Adoption ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab.

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• #121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature)

  Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh Watch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required in Data Analysis 00:09:00 - Bridging Technical and Business Communication 00:10:30 - Experience with Data Tools 00:11:30 - Tech Stack and Tools Used 00:13:30 - Data Culture in the Workplace 00:14:30 - Project Collaboration with Measurelab 00:15:30 - Overview of the Dataform Project 00:16:30 - Choosing Between DBT and Data Form 00:18:00 - Benefits of Dataform's Structure 00:20:00 - Maintaining and Scaling Data Solutions 00:23:00 - When to Use Dataform or DBT 00:25:00 - AI's Role in Data Management 00:29:00 - Learning and Adapting to AI 00:32:00 - Conclusion and Final Thoughts 00:49:00 - Closing Remarks and Encouragement ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by Verónica Delgado-Benito to chat through her journey from molecular biology PhD to data analyst at Springer Nature. They cover everything from her time in venture capital at Project A, to the quirks of working in scientific publishing—and what it’s like to swap lab coats for dashboards. They also dig into a recent project we worked on together using Dataform to streamline reporting across Springer’s complex analytics setup. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) appeared first on Measurelab.

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• #120 Marketing analytics updates and a BigQuery health check

  Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG Watch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in BigQuery 00:25:23 – AI-generated insights in GA4 00:27:56 – Cloud Code features in IDE 00:30:36 – Data robustness in BigQuery 00:35:45 – Data layer responsibilities in marketing 00:39:47 – Importance of monitoring data integrity 00:42:51 – Documentation and data governance 00:46:56 – Derelict data warehouse issues 00:49:12 – Data governance and documentation 00:54:26 – Principles of least privilege 00:58:03 – Infrastructure as code with Terraform 01:00:04 – Audience participation ideas ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what’s actually worth knowing. It’s a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we’ll die on. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #120 Marketing analytics updates and a BigQuery health check appeared first on Measurelab.

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• #119 Google Cloud Next 25 roundup

  Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ Watch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Data tools and data quality. 00:27:01 - Data quality challenges and solutions. 00:30:15 - Building with good foundations. 00:36:08 - Unstructured data in AI platforms. 00:40:10 - BigQuery as enterprise advantage. 00:42:56 - BigQuery vector search capabilities. 00:48:11 - Multi-agent systems and autonomy. 00:51:20 - Importance of robust data. 00:54:06 - BigQuery and unstructured data. 00:58:05 - Reducing repetitive work through automation. ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025. From shiny new features to subtle shifts in direction, they cover the bits that matter—what’s exciting, what’s useful, and what might actually change the way we work. Plenty of ground covered. Plenty of thoughts shared. And just the beginning of what’s to come. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #119 Google Cloud Next 25 roundup appeared first on Measurelab.

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