#133 The role of AI in analytics (with Juliana Jackson at Jellyfish)
Full show notes, transcript and AI chatbot - https://bit.ly/4hWoNljWatch on YouTube - https://www.youtube.com/watch?v=IF1m9aXBeR8-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returning for her second appearance, Juliana shares her journey since 2010 and emphasises her identity as a product person and how her role has developed. With a knack for blending technical data insights with commercial strategy, she currently holds the position of Cloud Director at Jellyfish. Tune in to discover how her varied experiences shape her approach to product management and the evolving landscape of AI.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
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1:05:26
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#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)
Full show notes, transcript and AI chatbot - http://bit.ly/47uSwNdWatch on YouTube - https://www.youtube.com/watch?v=9qjSjsFnTiE-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder and CTO of Snowplow. Yali reflects on Snowplow’s early challenges, the transformation brought about by cloud data warehouses, and the shifting roles of data stakeholders. They also discuss how AI is redefining user experiences, the complexities of real-time data processing, and the breakneck pace of AI innovation. From OpenAI’s competitive rise to the societal implications of AI and the future of human–machine interaction, this episode offers a rich and forward-looking exploration of data-driven technology and its impact on the world.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
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1:20:45
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1:20:45
#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)
Full show notes, transcript and AI chatbot - http://bit.ly/47craLCWatch on YouTube - https://youtu.be/lvzrZTee9lY-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language models, Johan shares insights into building scalable data workflows and the growing demand for learning platforms in analytics. They discuss the origins of Dataform, its connection with dbt, and how it’s enabling analysts to do more with GA4 data. Along the way, they touch on community insights from Superweek and explore how tools like GA4Dataform are reshaping the way teams think about data modeling and automation.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
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1:18:09
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1:18:09
#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)
Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJaWatch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving landscape of AI in business and analytics, from career progression in the age of AI to the practical realities of implementing AI-driven company strategies. Mark shares insights on DevOps, data pipelines, and the distinction between data engineering and data science, while discussing why so many AI projects fail and what it takes to succeed. The conversation tackles the human side of technological change, including productivity expectations, burnout, and how we should be educating future generations for an AI-driven world.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
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1:27:53
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1:27:53
#129 The impact of AI on digital analytics and user privacy (with Brian Clifton)
Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbFWatch on YouTube - https://youtu.be/5hchBfk763o00:00:00 – Introduction 00:01:54 – Privacy and data sharing 00:05:16 – AI pilots failure statistics 00:08:09 – Economic impact of automation 00:10:39 – AI usage and income correlation 00:15:12 – Automation versus augmentation in AI 00:18:04 – AI and privacy in analytics 00:21:21 – Google Analytics Individual Qualification 00:25:41 – Data democratisation in analytics 00:30:07 – Google's approach to user privacy 00:30:56 – Privacy and data protection challenges 00:34:00 – AI in user interfaces 00:39:43 – User privacy and AI interaction 00:42:42 – AI and consent complexities 00:44:08 – Copyright and data ownership issues 00:46:31 – Risks to professional journalism 00:50:39 – Creativity through AI automation 00:54:00 – Hyper-targeted data is unnecessary 00:56:39 – Hyper-targeting vs. contextual advertising 01:00:04 – User privacy and data consent 01:03:41 – Creativity and AI collaboration 01:08:14 – Creative process and technology 01:10:06 – Privacy's impact on technology 01:12:47 – AI model transparency concerns-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Brian Clifton, the former Head of Web Analytics at Google (EMEA), author, and founder of Verified-Data.com and Advisor to Piwik PRO. They discuss the intersection of AI, privacy, and analytics, from the evolving role of Google Analytics and data democratisation to the challenges of user consent and data protection, they unpack how privacy-first thinking is shaping the future of measurement. Along the way, they dive into issues like AI in user interfaces, copyright and data ownership, and the risks automation poses to professional journalism. The conversation also covers creativity in the age of AI, from automation and collaboration to the impact of hyper-targeting versus contextual advertising.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #129 The impact of AI on digital analytics and user privacy (with Brian Clifton) appeared first on Measurelab.
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
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