Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? Jonah Berger joins Google to discuss his book, “Magic Words: What to Say to Get your Way.” Jonah is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Originally published in June 2023. Watch this episode at youtube.com/TalksAtGoogle.
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Lewis Howes | Make Money Easy
Lewis Howes, entrepreneur and host of "The School of Greatness" podcast, joins Google to discuss his book, “Make Money Easy: Create Financial Freedom and Live a Richer Life.” The book leverages insight gleaned from the many financial experts on his podcast, the latest research around the psychology of money, and his own journey to success, and offers both practical advice and the mindset reframing needed to achieve financial peace and fulfillment. Lewis is a two-time New York Times bestselling author, a lifestyle entrepreneur, keynote speaker, former professional football player, and USA Men’s National Handball Team athlete. He was recognized by The White House and former President Obama as one of the top 100 entrepreneurs in the country under 30. He has been featured on Ellen, The New York Times, People, Forbes, Fast Company, ESPN, Sports Illustrated, Men’s Health, The Today Show, and more. Watch this episode at youtube.com/TalksAtGoogle.
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Seth Godin | A New Manifesto for Teams
Seth Godin has published over 20 bestselling books that have been translated into nearly 40 languages. He’s the founder of the altMBA and The Akimbo Workshops, which have been taken by more than 60,000 people. He hosts a podcast, also called Akimbo, and has 5 TED Talks. Seth joins Google to talk about his book, “The Song of Significance: A New Manifesto for Teams.” The book contemplates all things work: why it is the way it is, why it’s gotten so bad, and what all of us–especially leaders–can do to make it better. Originally published in June 2023. Watch this episode at youtube.com/TalksAtGoogle.
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Dream On: How to Be a Creative Entrepreneur | David Allemann
David Allemann is the Co-Founder and Co-Chairman of the Swiss sportswear brand On. Since its founding in 2010, On has become one of the fastest-growing global sports brands with a presence in over 60 countries and more than 9,000 retailers. David joins Google to discuss his career journey, the story of On’s IPO, and how they were able to become a prominent name in the saturated market of athletic shoes. Watch this episode at youtube.com/TalksAtGoogle.
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Stuff You Should Know | Chuck Bryant & Josh Clark
Stuff You Should Know has been one of the top podcasts since it started in 2008. The podcast overviews and simplifies a truly extensive range of topics, from the history of refrigeration to how Saturn works to forensic dentistry and peacocks. Chuck and Josh released over 1,500 episodes, toured the world, and even had a TV show that ran for one season on the Science Channel. They also have a Trivial Pursuit game and they once had their own category on Jeopardy’s National College Championship. Chuck and Josh join Google to give a behind the scenes look at how they’ve become experts in educating us about common things and how they work. Originally published in December 2016. Watch this episode at youtube.com/TalksAtGoogle.
The Talks at Google podcast - where great minds meet.
Talks at Google brings the world’s most influential thinkers, creators, makers, and doers all to one place. Every episode is taken from a video that can be seen at YouTube.com/TalksAtGoogle.
DISCLAIMER: The views or opinions expressed by the guest speakers are solely their own and do not necessarily represent the views or opinions of Google, Inc. The comments on this channel belong only to the person who posted them. We do, however, reserve the right to remove off-topic or inappropriate comments.
Also, the materials presented in the episodes are licensed to Google by the speaker(s). Google does not endorse any products or technology presented by the guest speakers.
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