In this episode of the Specialty Matcha Podcast, Ryan and Zongjun (Sam) welcome Lissi and Zach from Cosmic Cultures. They discuss the importance of low intervention agricultural practices in matcha, especially regarding the use of synthetic fertilizers and pesticides . The conversation delves into the importance of building relationships with farmers, the evolving landscape of matcha sourcing, and the significance of educating consumers about the quality and taste of naturally grown matcha. They also touch on the future of the matcha industry and the impact of organic certifications on consumer choices.https://cosmic-cultures.com/
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Korean Matcha (Malcha)
In this episode, Ryan and Zongjun (Sam) explore the history and evolving landscape of matcha and Korean tea culture. They discuss the globalization of matcha, the impact of Japanese colonial history, and the modern practices of tea production in Korea, particularly in regions like Jeju Island but also Boseong and Hadong. The conversation highlights the unique characteristics of Korean matcha, its potential in the global market, and the cultural narratives surrounding tea. The Korean Way of Tea in History and Today (Lecturer: Brother Anthony)https://www.youtube.com/watch?v=KE9laWgT5gE
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Interview with Per Oscar Brekell
In this episode of the Specialty Matcha Podcast, hosts Ryan and Zongjun (Sam) talk with Oscar Brekell, a renowned expert and author in Japanese tea. He is the founder of the tea brand Senchaism, author of multiple books including A beginner's guide to Japanese Tea, and is a certified Nihoncha instructor.They explore Oscar's journey into the world of Japanese tea, the inner workings of tea research institutes, and the significance of cultivar development and processing techniques in shaping the flavors of tea. The conversation delves into the tea ecosystem in Japan, the auction systems, and the evolving landscape of matcha cultivation. Oscar emphasizes the importance of processing over terroir in determining the quality of tea and providing insights into the future of tea cultivation. This conversation explores the modern interpretation of single origin and the implications of a globalized matcha market. They also highlight the changing preferences of younger consumers and the potential future of tea consumption.Our new podcast music is here! Huge thanks to Garrett Rabian for composing and recording it.https://www.instagram.com/brekell/https://senchaism.myshopify.com/https://www.brekell.com/
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1:35:50
New Culture Creation & End of Season 3
In this episode of the Specialty Matcha Podcast, Ryan and Sam (Zongjun) reflect on the evolution of matcha culture, the challenges posed by a global shortage, and the importance of embracing new consumer trends. They discuss the cultural shifts in matcha consumption, the stigmatization of non-Japanese matcha, and the need for a more inclusive global matcha community. The conversation highlights the potential for matcha to thrive as a global beverage while addressing the complexities of supply and quality.
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Interview with Soy Té, Carolina
In this episode, Ryan and Zongjun (Sam) interview Carolina , founder of Soy Té, who shares her tea journey. Carolina discusses the evolution of the matcha scene in Mexico, the different consumer groups, and the cultural influences on matcha consumption. She also shares her experiences in Japan, the challenges of sourcing quality matcha, and the importance of educating consumers about matcha. The conversation highlights the need for transparency in the industry and the significance of maintaining cultural appreciation in the tea world.https://soyte.mx/IG: @soytemx
The Specialty Matcha Podcast is hosted by Ryan Ahn and Zongjun Li, cofounders of Sanko Matcha Products. We discuss the growth in popularity of matcha, innovation, and matcha science. We also interview thought leaders, tea merchants, and tea educators to discuss everything from sourcing, processing, blending, milling, storytelling, health claims, and much more.
Sanko Matcha Products is a startup dedicated to using functional design to create contemporary matcha gear and the use of new technology to innovate the matcha milling process.
México